031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique

Send us Fan MailStorytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included:🔹What the And, But, Therefore storytelling technique is, and how to use it.🔹Our brain's rational and instinctual sides and why tapping into both is essential  🔹Why creating a story arc is important. (Imagine a movie with no drama) 🔹How to keep your audience engaged, virtually or in person. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...