Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us Fan MailYour most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways→ Captions are now legally required for web content and mobile apps.→ Adding captions can significantly increase your video's reach and engagement.→ 48 million Americans experience some hearing loss, making captions essential.→ Hard coding captions into videos ensures they travel with the content.→ Caption formatting and placement can enhance or hinder viewer experience.CHAPTERS00:00 The Importance of Video Captions01:02 Legal Requirements for Accessibility02:58 Impact on Viewership and Engagement04:42 Best Practices for Adding Captions 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailCurrently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed. Top takeaways:🔹Format matters as much as content. How you deliver can make or break enrollment before anyone sees what's inside.🔹 Your potential customers are having the same issues, it's time to change things up 🔹Benchmark statistic: 68% of people cite other commitments as a reason they don't sign up.🔹 Live, self-paced, membership — the right answer depends on your learners, not your preference.CHAPTERS00:00 Identifying the Problem: Content vs. Format01:52 Adapting to Customer Feedback03:31 Transitioning to Self-Paced Learning05:09 Looking Ahead: Future Possibilities 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailVideo is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine what type of BTS content works for you. Top Takeaways🔹How and why BTS content humanizes your brand and builds trust.🔹Determining your comfort zone in terms of Professional, Personal, or Private.🔹The BTS video bonus: they don't need to be polished; authenticity is key.🔹Corporate BTS can include acitvities beyond "professional" events.🔹Even in a corporate setting, showing personality can differentiate your brandCHAPTERS00:00 Introduction to Video Engagement02:00 The Importance of Behind-the-Scenes Content03:59 Understanding the Three Ps of Content07:01 Building Trust Through Authenticity08:27 Recap and Final Thoughts 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailMost people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business. Brenda also shared practical strategies for consultants and solopreneurs, the importance of consistent marketing, and how to leverage LinkedIn effectively.Top Takeaways🔹What thinking like a marketer actually means🔹Using your LinkedIn profile as a marketing tool🔹Content posting strategies and the 20/80 rule of selling🔹The role of video in building trust and engagement🔹How to choose the right coach and membership program for youCHAPTERS00:00 Introduction to Brenda Meller and her expertise02:15 What does it mean to think like a marketer?04:19 The importance of viewing your business through a marketing lens05:41 Optimizing your LinkedIn profile for marketing success07:40 Understanding the LinkedIn algorithm and content strategy09:06 The modified Pareto rule for LinkedIn posts10:28 Educating your audience with content, not just selling13:29 The role of video in LinkedIn marketing and building trust16:41 Overcoming discomfort with video and building confidence18:58 Choosing the right coaching programs and community signals25:35 Final thoughts on investing in your marketing education 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIf you think talking head explainer videos are the best way to get clients, you're wrong.  Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.Top Takeaways→ Video is not just a talking head; diversify your styles.→ Edutainment can make videos more engaging and fun.→ Behind-the-scenes content builds trust and connection.→ Fun videos are often relatable moments, shown on video.→ Using templates is an easy way to create video content.📹 To catch my next live, join me on Suback @annetterichmond in The Lab.CHAPTERS00:00 Introduction to Video Styles02:56 Exploring Edutainment in Video05:53 Behind the Scenes: Building Connection09:04 Fun and Entertainment in Video Creation 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailYou've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best. Top Takeaways🔹Market the author and the book.🔹“Why I wrote this book” videos build connection.🔹Real beats overproduced when it comes to video.🔹 AI tools can make book promotion more fun and creative.🔹 It’s never too early — or too late — to create book-related videos.Chapters00:00 The Importance of Video Marketing for Authors05:11 Creative Video Ideas for Book Promotion09:57 Leveraging AI in Video Marketing14:57 Engaging with Live Video for Book Launches19:51 Building Trust Through Video Content 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailFinding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies for networking, applying to events, and leveraging platforms to grow your speaking engagements. Top Takeaways 🔹Common misconceptions about speaking careers🔹Strategies for finding and applying to speaking opportunities🔹The importance of follow-up and persistence in securing gigs🔹Using platforms and bureaus to grow your speaking business🔹The role of diversity and networking in speaking engagementsChapters00:00 Introduction and Guest Background01:03 The Business Side of Speaking02:12 Common Misconceptions About Speaking Careers03:04 Applying for Speaking Opportunities and Follow-up04:06 Mistakes to Avoid When Seeking Gigs04:54 Evaluating Free vs Paid Opportunities06:10 Using Video and Testimonials Effectively07:09 Building Relationships with Event Organizers07:57 Leveraging Platforms and Bureaus09:02 Negotiating and Asking for What You Want09:59 Tips for Advanced Speakers and Bureaus11:10 The Power of Referrals and Networking12:11 Diversity and Inclusion in Speaking Engagements13:11 Resources and Platforms for Finding Gigs14:01 The Importance of Being Organized14:57 Final Tips and Encouragement 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailThe biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok.In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.  Top Takeaways🔹Video is about sharing value, not performing.🔹Audiences want real people, not polished productions.🔹You don't need to be perfect to succeed in video.🔹Consistent posting builds muscle and trust.🔹Everyone starts bad, and gets better with practice.CHAPTERS00:00 Debunking Video Myths01:15 The Real Purpose of Video03:09 Maximizing Video Content Across Platforms04:02 Overcoming Video Anxiety05:12 Embracing Authenticity in Video 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIf you're like most consultants and entrepreneurs one thing that you never have enough of is time. In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow.Top Takeaways🔹Wispr Flow dramatically increases dictation speed and accuracy.🔹Metricool allows optimized cross-platform posting and editing.🔹Opus Clip provides high-quality, engagement-rated social clips.🔹Text Expander saves time by automating repetitive responses.🔹Riverside’s Find Fluff feature simplifies editing and improves quality.Chapters00:00 Introduction to Time-Saving Tools for Entrepreneurs00:28 Whisper Flow: The Dictation Game Changer02:21 Metricool: Streamlining Social Media Management04:23 Opus Clip: Enhancing Video Engagement06:42 Text Expander: Boosting Efficiency in Communication07:49 Riverside: AI-Powered Podcasting and Editing09:50 Conclusion: Embracing Tools for Entrepreneurial Success 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailMost people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up.In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear or production, they break down the real skill: learning how to communicate with confidence by getting comfortable with yourself. Takeaways 🔹Why fear of speaking is really fear of judgment 🔹How recording yourself builds confidence faster than anything else 🔹Common mistakes (filler words, overthinking, chasing perfection) 🔹Using pauses, pacing, and presence to sound more confident 🔹How to prepare for podcasts or speaking without over-preparing 🔹Simple techniques to manage nerves and adrenaline 🔹Why connection matters more than getting every point “right” 🔹How to push through imposter syndrome CHAPTERS 02:55 Why Interviewing Is an Overlooked Skill 04:16 The Real Reason People Fear Speaking 05:30 Behind the Scenes of Radio and Live Performance 07:09 Live vs. Recorded Content: What’s Changed 09:40 Why Public Speaking Feels So Intimidating 10:04 Getting Comfortable with Your Own Voice 12:26 The 5-Minute Recording Exercise 13:37 Identifying Filler Words and Habits 15:12 Improving Delivery: Tone, Pace, and Pauses 16:23 Short-Form Video vs. Long-Form Speaking 18:49 How to Prepare for Podcasts and Speaking 20:16 Managing Nerves and Adrenaline 20:39 Strong Openings, Closings, and Storytelling 21:04 Why Perfection Doesn’t Matter 23:12 How to Connect with an Audience 24:13 Structuring Your Message Clearly 24:44 Eye Contact and Presence Techniques 26:03 Overthinking and Catastrophizing 26:35 Where to Find Royce 27:46 Overcoming Imposter Syndrome 29:04 Progress Over Perfection 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailVideo marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive. That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients. Takeaways 🔹Old vs. new video strategies🔹Benefits of in-house video creation🔹Content pillars and topic clusters🔹Using video to increase visibility and trust🔹Data on video marketing adoptionCHAPTERS00:00 Introduction: The Shift in Video Marketing00:31 The Old Way of Corporate Video Production00:56 Limitations of Polished Corporate Videos01:25 Authentic Videos Engage Buyers More02:12 What People Really Want to See in Videos02:33 Video Usage Statistics and Trends03:34 The New In-House Video Approach03:53 Benefits of Employee-Generated Content04:31 Expanding Reach Through Employee Networks04:54 Overcoming Content Creation Challenges05:35 Mapping Content to Buyer Journey05:44 Summary: From Studio to Smartphone06:11 Empowering Teams to Create Authentic Content06:27 Closing Remarks and Next Steps 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailEver immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.  Top  Takeaways🔹First impressions are heavily influenced by the Horns and Halo effect.🔹Implicit bias affects our judgments without us realizing.🔹Being aware of these biases can improve client relationships.🔹Shared interests, like rescue dogs, can create instant connections.🔹Disliking someone initially may be based on unconscious biases.Chapters00:00 Introduction to Content Marketing and Client Relationships02:19 Understanding the Horns and Halo Effect03:51 Personal Experiences with Implicit Bias04:34 Navigating Client Relationships and Connections 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailAfter you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework. MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corporate teams. TOP TAKEAWAYS🔹 People get comfortable on camera but often go quiet due to a lack of structure.🔹 Quick overview of Banish On Camera Anxiety 14-day strategy🔹 Content organization makes it easier for audiences to understand your message.🔹 Creating content pillars and topic clusters helps organize your content strategy.🔹Consultants should focus on visibility and authority, not just volume of content.🔹 Corporate teams need coordination to avoid random posting.🔹Pillar pages enhance SEO and provide a clear structure for content.🔹Communication deserves structure, especially in video content.CHAPTERS00:00 Introduction to On-Camera Confidence02:10 Understanding Content Structure and Strategy03:55 The MAP Framework for Content Creation05:10 Applying MAP for Consultants and Entrepreneurs06:01 Implementing MAP in Corporate Teams07:28 Bringing It All Together: Confidence and Structure 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIt's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time. The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video. Fair warning, there is no big secret or magic wand. It's all about doing the work. t.Top Takeaways🔹The trap of measuring yourself against other people.🔹Being comfortable on camera comes from doing the work.🔹Repetition is what changes things.🔹Milestones are all relative to where we are.🔹You can always find someone ahead of you.🔹Social media is a curation, someone's highlight reel.🔹Remember, you're not behind, you're building.🔹Measure your progress against where you were last month.🔹Start recording, building that muscle memory.CHAPTERS00:00 Embracing Your Unique Journey02:49 The Illusion of Comparison04:42 Building Your Confidence Through Practice 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailYou know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started. This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today. Top Takeaways🔹Everybody feels uncomfortable on camera when they start🔹The BOCA method helps banish camera anxiety in 14-days🔹Recording one line at a time saves time recording and editing your videos🔹All you need to start creating video is your smartphone🔹Wireless lavaliers will immediately make your videos more professional.🔹Start with basic, inexpensive equipment and invest as needed🔹Recording video every day will improve on-camera presence🔹Mindset is crucial for effective video communication🔹Your audience cares more about your message than your appearance.🔹Video creation can be fun and manageable with the right techniques.CHAPTERS00:00 Overcoming Camera Anxiety01:45 Recording Techniques for Success04:10 The Importance of Mindset in Video Creation 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailHate being on camera? Being uncomfortable on camera is what stops many people from creating video content. We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days. Top Takeaways🔹Lazy videos, on camera or off,  can help you ease into video creation🔹Standing in power poses to boost your confidence before recording.🔹Bring in some movie magic with "suspension of disbelief." 🔹Learn from top speakers using the "shadowing" or mirror method.🔹Use the Banish On Camera Anxiety strategy to cure jitters in 14-days 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailUpgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget. In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at every stage. From tripods and lighting to wireless mics and desktop gear, you’ll hear exactly what’s worth investing in, and what you can skip.Top Takeaways🔹The right tools make a difference in content quality.🔹Tripods help stabilize videos and improve viewer retention.🔹Natural light is the best lighting option for videos.🔹Investing in a good microphone is crucial for audio quality.🔹Wireless lavalier microphones are now affordable and effective.🔹Desktop microphones are essential for podcasting.🔹Logitech webcams are reliable for video recording.🔹Start with basic equipment and upgrade as needed. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan Mail If choosing the right tech feels harder than it should, you’re not alone. The real challenge isn’t the tools — it’s knowing what actually matters. I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework that helps you avoid shiny-object syndrome and focus on what actually supports your goals.Top Takeaways🔹 Tech overwhelm usually starts with the wrong question  Most people ask “What does this tool do?” instead of “What do I need this to do?” Starting with purpose changes everything.🔹 Purpose comes before features  If a tool does one or two things you need well, you’re not under-using it — even if it has 50 other features you never touch.🔹 Use what you already have  The best tool is often the one already in your hands. Phones and basic software are far more powerful than most people realize.🔹 Choose tech based on where your people are  You don’t need to be everywhere. You need to be where your audience already spends time.🔹 Make tech fit your process, not the other way around  You don’t have to use every setting, option, or workflow. Simpler almost always wins.🔹 Value matters more than price  If a tool gets used and supports your goals, it’s worth the investment. If it doesn’t, return it — unused tech creates mental clutter.🔹 Test before you commit  Pilot tools whenever possible. Real-world use tells you more than reviews ever will.🔹 Go deeper with fewer tools  Mastery beats accumulation. Fewer tools, used well, reduce stress and build confidence. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIt's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging.In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started. Key Takeaways🔹People struggle with coming up with content ideas.🔹Being comfortable on camera is a common challenge.🔹Consistency is key in content creation.🔹Day of the week themes can simplify content planning.🔹Creating a series can provide a framework for content.🔹A content calendar helps in organizing posts.🔹Start with a manageable posting schedule.🔹Engage your audience with themed content.🔹Repurpose content for different platforms.🔹Planning ahead saves time in content creation.CHAPTERS00:00 Introduction to Content Creation Strategies02:42 Day of the Week Themes for Content08:24 Creating a Content Calendar and Series10:47 Conclusion and Call to Action 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailStaring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you. In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content.  Key Takeaways🔹 Recording your voice can help overcome writer's block.🔹Transcription tools like Happy Scribe can simplify content creation.🔹Creating diverse content formats can enhance audience engagement.🔹Using personal quotes in social media is more impactful than sharing others'.🔹Short-form videos are increasingly popular on platforms like LinkedIn.🔹Infographics are making a comeback in content marketing.🔹Adapting transcripts can lead to multiple content pieces.TCHAPTERS00:00 Introduction to Content Marketing Strategies01:18 The Recap System: Record, Convert, Adapt, Publish06:20 Creating Diverse Content from Transcripts09:06 Final Thoughts and Publishing TipsP.S. Incorporates part of an earlier Content Marketing School episode.  🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailAs more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators. Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did. Key Takeaways🔹Substack is a versatile platform for content sharing.🔹Notes are quick updates that help maintain engagement.🔹Substack Live requires at least 10 in-app subscribers.🔹Notes can be text-only and are easy to create.🔹Posts can serve as a library for substantial content.🔹Mixing content types enhances audience engagement.🔹Get your name or preferred handle on Substack before it's gone. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIt doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference. In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing,  extra stress, or buying expensive equipment.  And one easy "trick" video to boost engagement. Key Takeaways🔹Stop introducing yourself at the start of every video.🔹Always begin with value, not your promo.🔹Use templates in Canva, CapCut, or Instagram for fast, easy content.🔹Using day of the week content themes to build out a content calendar.🔹Record B-roll footage intentionally to create engaging content.🔹Tell ChatGPT exactly what you want for better results.🔹Loop videos can increase viewer engagement and retention.🔹Small tweaks can lead to big upgrades in video quality.🔹Experiment with one or two tips at a time for better results.🔹Utilize B-roll footage to build a content library.CHAPTERS00:00 Introduction to Effective Video Content00:49 Maximizing Engagement: Start with Value01:59  Streamlining Content Creation with Templates02:56 Leveraging Day of the Week Themes03:47 The Power of Intentional B-Roll03:55  Optimizing AI for Content Ideas05:18 Enhancing Engagement with Loop Videos06:32 Recap and Final Thoughts 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailUK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell. I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on what really builds confidence on stage and in front of the camera, and how to land one clear message your audience won’t forget.🔹Most experts struggle with the curse of knowledge: they know too much and jump straight into the deep end instead of landing one clear, simple message.🔹Your message should pass the “eight-year-old test”: if an eight-year-old can’t understand it, it’s probably too complex.🔹To grab attention, build in something different or unexpected so the brain takes a “mental screenshot” of your message.🔹Make data tangible: turn abstract numbers into concrete images (like stadiums full of fans) so people can actually feel the scale.🔹Public speaking gets easier by doing it, not avoiding it. Confidence comes from repetition, practice, and preparation, not from waiting until you “feel ready.”🔹Everything should come back to your key message and your “why”: → Why are you doing this (inform, entertain, persuade, sell)? → If your audience remembers only one sentence, what should it be?📌 Grab your copy of Just F*cking Say It on Amazon today Click here Yes, this is an affiliate link so I might make a small commission.  🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailStaying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed. Top Takeaways🔹Choose one format, write three tips and record 15.🔹Pick one problem and choose the format.🔹Record for 15 to 25 minutes.🔹Grab three to five B-roll clips from the footage.🔹Add a mix of voiceover and text on screen.🔹Post one clip on LinkedIn (50 words, a slide or less).🔹Repurpose one clip on Substack as a note.🔹Combine a couple of clips and takeaways for a Substack post. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailStaying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.  In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates. Top Takeaways🔹Document, don’t perform—capture real moments to reduce pressure and ship more. 🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.🔹Hook fast (first 1–3 seconds); keep caption lines short.🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear. 🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post.Chapters00:00 The Power of Documentation00:44 Transforming Everyday Moments into Content01:05 Creating Engaging Video Posts 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailConsistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain.I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist,  agreed to join me for the Content Without Chaos panel. They shared the strategies, tools, and workflows behind showing up every week—how to pick clear angles, capture small moments, repurpose smart, and measure lightly so momentum doesn’t stall.🔹Pick a content bucket (problem you solve) and post one idea—don’t overpack it.🔹Document, don’t perform: capture real moments and add one useful takeaway.🔹Use AI with your own transcripts/examples so drafts keep your voice.🔹Repurpose across channels; no one sees everything the first time.🔹Set personal sharing lines and be consistent with them.🔹Treat LinkedIn like a room: say hi, add value, keep it human.🔹Track a few basics (views, saves, replies) in your own sheet weekly.🔹Choose one primary platform you enjoy; protect handles elsewhere.🔹One post = one point. Break big ideas into multiple posts.🔹Tools that help: transcript/clip tools, simple editors, and reusable templates.The panelistsKendra Corman - AI Marketing Expert - LinkedIn ProfileRenee Lindo - Executive Image Stylist - LinkedIn ProfileSarah Clay - LinkedIn Coach - LinkedIn profile  🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailWondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and a few reasons why it might be better to launch your own show.  Top Takeaways🔹Make sure that the audience is a good fit for you.🔹How to vet a show before you say yes.🔹Only 43% of podcasts even reach eight episodes.🔹Don't assume you'll get questions in advance or not.🔹Don't assume podcasts are audio only, most are recorded on video.🔹Why you should consider hosting your own show.🔹Value of having a mix of solo and interview episodes. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailRunning out of content ideas? Think you have nothing to say? You're not alone. A while back, I asked my network what keeps them from posting on social media.  The top answer? They don’t know what to say.If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to create posts consistently, without overthinking what to share next. Top Takeaways 🔹Not knowing what to say is the #1 reason people don’t post content 🔹Fear of judgment and feeling awkward on camera are close behind 🔹Start with simple content ideas you can customize for your business 🔹Share your own business mistakes to make your content relatable 🔹Event-related posts (before or after) are easy and effective 🔹“How-to” content is one of the fastest ways to build authority 🔹Behind-the-scenes posts satisfy curiosity and build trust 🔹Myth-busting content helps position you as an expert 🔹Themed days (Motivational Monday, Tips Tuesday, etc.) can spark consistency 🔹You don’t need original ideas—just your unique perspective  🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailThinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Meller. Although, the original Think Like a Marketer* presentation was done on video I know you'll pick up tons of tips and techniques from this audio version.  Takeaways🔹 Good marketing speaks to a clear ideal audience, is memorable, and unique—don’t just notice it, ask why it works.  🔹 Marketing = activities that connect customers to you (with the classic 4 Ps: product, price, place, promotion).  🔹 Aim for intentional marketing (a plan and roadmap) vs. unintentional (the 404-page problem).  🔹 Shift into a customer-first mindset: write to one person; use “you/your” language so messages land.  🔹 Always create a bridge to the future: tell people exactly what to do next (simple, specific CTAs).  🔹 Surprise and delight: own mistakes, invite feedback—and reward people who help you improve.  🔹 Engage your community and spell out the action you want (likes, comments, replies).  🔹 Be an idea generator for others; small, thoughtful suggestions create memorable brand moments.  🔹 Marketing is learnable—treat it like practice (think yoga): steady reps build skill and confidence. * Think Like a Marketer was part of the LIVE 4-hour Mini Marketing Marathon on September 11, 2025 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailAre you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is.  In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional with your video creation process. Top Takeaways🔹Making videos more polished doesn't require fancy equipment.🔹Using a script or notes can streamline the recording process.🔹Cutting dead space improves viewer engagement.🔹Camera angle affects how confident and approachable you appear.🔹Using a simple strategy can reduce anxiety and improve delivery.🔹Investing in an external mic significantly enhances audio quality.🔹Recording one line at a time saves time during the editing process.🔹Most people are more forgiving of poor video than poor audio quality. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailStaying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation process. Top Takeaways🔹Most people treat video like a performance🔹Documenting captures what's already happening🔹B-roll footage is perfect for everyday moments🔹Templates can save time creating polished videos🔹Using templates isn't cheating; it's smart🔹Documenting can take the fear out of recording video🔹People want real moments, not perfection🔹Planning helps eliminate "what do I post?"🔹Start building a B-roll library today 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailNot surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation process. I also explain my 14-day BOCA method you can use to become more comfortable on camera. Takeaways🔹People often feel uncomfortable on camera due to overthinking.🔹The BOCA method involves recording short videos daily for 14 days.🔹Consistency in video creation leads to improvement over time.🔹It's normal to dislike how you look or sound on video.🔹A smartphone is sufficient for recording short videos.🔹Investing in an external microphone enhances audio quality.🔹Poor audio quality is less forgivable than poor video quality.🔹Recording one line at a time saves time and reduces editing.🔹Using a script or notes can streamline the recording process. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailHow important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see. 🔹Authenticity online is often misconstrued; it's not just about being unfiltered.🔹People share intentionally; nothing on social media is by accident.🔹Oversharing can lead to regret and negative reactions.🔹It's important to define what is professional, personal, and private in sharing.🔹Your audience doesn't need to know every detail of your life.🔹Being authentic means being true to yourself while considering your audience.🔹Consistency in messaging builds trust with your audience.🔹Intentional sharing can have a significant impact on engagement.🔹You can choose what to share based on your comfort level.🔹It's okay to not share everything, share what you want to. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailSocial media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to build connection with your audience. Takeaways🔹Building confidence on camera is essential for effective communication.🔹The 14-day video challenge helps reduce camera anxiety.🔹Practicing without the pressure of public scrutiny is key.🔹Framing and camera angles influence viewer perception.🔹Natural light is preferable to artificial lighting for video.🔹Sound quality is more important than video clarity.🔹Understanding viewer comfort zones enhances connection.🔹Being about an arm's length away from the camera is ideal.🔹Authenticity builds trust more than striving for perfection.🔹Consistency in showing up on camera fosters a genuine connection. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailThink great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content vault. During our conversation, Monisha shared breathing techniques, tips for structuring your message, and ways to handle those speaking jitters. Takeaways🔹Good communication isn’t about what you say, it’s about what people hear.🔹Public speaking is a learned skill, not an inborn talent.🔹Diaphragmatic breathing boosts projection, clarity, and confidence.🔹Structure and pauses help your audience follow your message.🔹Overthinking leads to rambling—focus on one main point at a time.🔹A little planning (even 30 seconds) can improve your delivery.🔹Focus on what went well to build confidence, not just what you missed.🔹Speaking on panels requires concise, to-the-point answers.🔹Nervousness is normal—your audience is rooting for you. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailCreating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. TOP TAKEAWAYS🔹B-roll footage allows you to create content even when you're short on time🔹People are looking for a message that resonates, not a perfect production.🔹Using templates can create cool videos without hours of editing  🔹You don't always need to be on camera to create engaging content.🔹Shifting focus from yourself to your audience makes all the difference🔹Use the Banish On Camera Anxiety strategy to get comfortable on camera🔹Collect B-roll footage intentionally to use in future content🔹The message you share is more important than how you look🔹Embrace the creator mindset to find stories everywhere. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailEven if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.TOP TAKEAWAYS🔹 Feed ChatGPT examples of your real writing🔹Break up long, run-on sentences🔹 Write how you talk — skip stiff, formal phrases🔹 Avoid cliches, jargon, and repetition🔹 Proofread out loud (and backwards!) to catch mistakes 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailCarousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips to enhance readability and engagement, ultimately encouraging content creators to adopt the lateral format for better performance on LinkedIn.TOP TAKEAWAYS🔹Carousels can significantly enhance engagement on LinkedIn.🔹The lateral format is more effective than the traditional square format.🔹Start with a square design in Canva and resize later.🔹Keep text minimal and focused on one idea per slide.🔹Use bold headlines and short explanatory lines to maintain interest.🔹Visuals should complement the text and guide the viewer's eye.🔹Consistency in branding helps build recognition.🔹Preview your carousel on mobile before posting.🔹Cluttered slides are less effective; leave breathing room.Upgrading presentation style can improve content visibility. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailMany people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners to buy what fits their current needs and learn as they grow. Fun and experimentation should guide the process.Topics included🔹Don’t overspend on gear you don’t understand—start simple🔹Phones are powerful tools for both video and audio content🔹Audio quality matters more than video quality for keeping attention🔹Get the most memory you can afford on devices, especially for video🔹USB mics are beginner-friendly; XLR setups require more gear and skillVisit Christopher's site for resources, click here 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailCreating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze. TOP TAKEAWAYS🔹You don't need a production team or fancy studio to create videos.🔹 A flexible content creation planner can reduce stress.🔹 Batch recording can enhance productivity and creativity.🔹 Using low-tech tools can simplify the content creation process.🔹Capturing ideas as they come is crucial for content flow.🔹Overcoming content creation blockers is essential for consistency.🔹Life's unpredictability can be managed with a solid system.🔹 Adapting a system to your strengths is key to success.🔹Building a habit around capturing ideas is important.🔹 Creating content should be enjoyable, not overwhelming. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailHey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when creating content the “usual way” wasn’t an option.Inside This Episode: 🔹 What a health setback taught me about storytelling 🔹 How B-roll and “see the story” saved my content 🔹 The mindset shift every creator needs 🔹 A framework for flexible, purpose-driven content 🔹 Why perfection is overrated—and presence is everything 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIf you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.10 Top Takeaways🔹Your audience doesn't care about your appearance.🔹Focus on delivering relevant content.🔹Short videos (20-90 seconds) are most effective.🔹Write how you speak for better engagement.🔹You don't need to be an expert to share valuable insights.🔹Consistency builds trust with your audience.🔹Don't overthink your video content.🔹Your unique voice is what matters most.🔹Focus on one idea per video for clarity.🔹Stop worrying about perfection in your videos. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIf you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-driven AI platforms,  so it feels more like a strategic assistant and less like a cringey salesperson. Whether you’re writing a LinkedIn post, drafting video scripts, or summarizing your own podcast transcript, these prompt strategies will save you time and help you get better results.5 Top Takeaways🔹Say no BS, no fluff in your prompt—set the tone up front or prepare for a cleanup.🔹Use ChatGPT to summarize, organize, and label messy transcripts or notes.🔹Feed it examples that worked well for you to shape tone and structure.🔹Stack prompts for better results—layer your request, don’t go one-liner.🔹Ask for a BS check to cut exaggerated, vague, or cringey language from your drafts. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailPublishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging.Topic included🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book.🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact.🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process.🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language.🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIf you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.Some of the things I highlighted🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailIf you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.I was delighted to have Vickie O'Neil, YouTube Expert,  join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice.Topics Included🔹Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert.🔹Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income.🔹You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one.🔹YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years.🔹Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailLinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platformTopics included:🔹Treating LinkedIn like a 24/7 networking event—show up and be real.🔹Why meaningful comments often go further than constant posting.🔹Always personalize your connection requests—ditch the generic.🔹Avoid automation tools that spam—LinkedIn will notice (and so will people).🔹Remember to use the first person in your profile to create a connection, not distance 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailMany consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted:🔹 Start with a hook – Grab attention immediately instead of introducing yourself first.🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight.🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions.🔹 Always add captions – Most people watch on mute, and captions improve accessibility.🔹 Have a plan – Outline your goal and key points before recording to avoid rambling. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailSaying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you.Topics included🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast. 🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging.🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works. 🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time. 🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

Send us Fan MailDo you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you.Key Topics Included🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking.🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted.🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations.🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good.🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...