031: Twitter for Business in a Nutshell

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans. This is the first of a series of episodes of the Social Zoom Factor podcast where Pam Moore, CEO Founder Marketing Nutz, full service social business, social media marketing, digital marketing, brand agency digs into the details of how business leaders in organizations of all sizes, from startups to large corporations can achieve a positive ROI and zoom both life and business utilizing Twitter for business. The goal is to help you put Twitter in a nutshell to help you learn, master and zoom results with Twitter as quickly s possible!   Episode Highlights   How Pam Moore got started using Twitter How Pam Moore grew her following on Twitter to over 200,000 people 15 tips to zoom results using Twitter for business How to develop a Twitter strategy and plan Developing your own personal Twitter brand persona How to balance both art and science Importance of two-way relationships vs one-way How to learn what your audience thinks of you and your brand with Twitter lists Humanizing your brand using Twitter What you should NOT do on Twitter