031 • Words That Work: Rewriting Your Message (and Maybe Your Life?) with Plain Language Coach Anisa Bear

🐘 What do elephants, agates, and plain language have in common? Anisa Bear.This week I’m chatting with my friend and student Anisa — a roller derby-loving, animal-keeping, fantasy-reading, multi-passionate copy editor and plain language coach who helps people actually say what they mean in their biz. We got into all the things: making your messaging make sense, building trust with clients through your words, rewriting stuff that doesn’t feel like you anymore, and trying to do business in a way that actually feels good for your brain.If you’ve ever struggled with explaining what you do without tripping over your own cleverness… or knowing deep down your words aren’t doing the heavy lifting they should... you've gotta hear what Anisa has to say.🧠 In this episode, we chat about:What plain language actually is (and why it’s NOT “dumbing it down”)The trust gap that keeps good businesses from growingHow to speak your client’s language (without sounding fake)Common clarity mistakes people make in their About pagesWhat roller derby and animal keeping taught Anisa about messagingThe emotional side of rewriting your own copyUsing your words to create connection and conversions📚 In the intro, I also mentioned two past episodes of the Mind Your Own Biz podcast that pair great with this one:Episode 3: "5 Fun Ways to Be More You in Your Marketing"Episode 5: "Shine Online: Make Your Website a Reflection of You and Attract Dream Clients"🖥️ Mentioned in this episode:Join the waitlist for my social media content strategy course: https://www.alyciayerves.com/waitlistAnisa’s freebies: https://www.penroseprofessionalservices.com/freebiesLet’s chat: Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let's continue the conversation! 🖤✨🎧 Listen now: Spotify, Apple Podcasts, Amazon, YouTube, and more!✨ Loved this episode? Screenshot & tag me on Instagram @alyciayervescreative so I can share it! And don’t forget to subscribe, rate, and review Mind Your Own Biz—your support means the world! 🎙💖Disclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.