EPISODE · Jun 4, 2019 · 11 MIN
032: Using Brand Archetypes in PR
from Pitching PR
In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these archetypes can help you better define your agency. Relevant Links: Iconic Fox - The Ultimate Guide To Brand Archetypes: Hack the Mind of Your Customers
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How long is this episode of Pitching PR?
This episode is 11 minutes long.
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This episode was published on June 4, 2019.
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