#033 Brand image: Sharing Your Story Everywhere

For the next installment in Brandon's "Brand Trilogy," he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what's the best "look" for you. In this episode, Brandon instructs you to seek out the people who are already talking about you, explain how to increase your brand image's reach through relevancy, and reveals how you can do a lot of this for free! The Finer Details of This Episode: Why all the finely crafted brand image in the world doesn't matter if nobody can actually find you. The myriad of free ways you can build a brand persona for your company. Ask your customers how they found you in order to optimize the traffic coming into your site. You can hear what people are saying about you and your product by checking in on review sites like Yelp. Your brand won't catch on unless it's relevant to customers' desires and feelings. Quotes: "If you're not findable, then the [brand] image doesn't exist." "You can never lose if you're listening to your customers." "You gotta find new ways to tell your story." "At the end of the day the brand image is decided by the customers." Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!