#033 | Google Analytics 4 | Smarketer Performance Marketing Podcast

from Performance Online Marketing | Smarketer Podcast · host Performance Online Marketing | Smarketer Podcast

Am 16. März 2022 versetzte Google die Marketingwelt in Aufruhr: das Upgrade auf Google Analytics 4 wird zur Pflicht. Wer bis zum 1. Juli 2023 nicht wechselt, kann keine weiteren Daten erfassen - wenig später wird die Vorgängerversion Universal Analytics sogar ganz abgeschaltet. Wie Du darauf reagierst, was Google Analytics 4 besser - und auch noch weniger gut - macht, erfährst du alles in diesem Podcast. Viel Spaß! 👉 ||| PERSONEN ||| Thorsten Abrahamczik - Senior Webanalyst & SEO Manager bei Smarketer | Daniel Tschirschwitz - Teamlead IT bei Smarketer | Eric Hinzpeter - Teamlead Content Marketing bei Smarketer | https://bit.ly/3UyPIJC 👉 ||| Wir helfen dir beim Umstieg auf Google Analytics 4! Kostenlos anfragen: https://bit.ly/podcast-ga4

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This episode is 53 minutes long.

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This episode was published on September 29, 2022.

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