033 • Strategy Is a Mindset: How Thoughtful Business Owners Grow On Purpose with Nicole Taetsch

So many of us are told to “market louder” — but what if the real power move is… pausing? Zooming out? Thinking before doing?In this episode, I’m joined by strategist and consultant Nicole Taetsch, who helps mission-driven businesses grow with clarity, thoughtfulness, and actual strategy — not fluff. We talk about why being intentional is more important than being “everywhere,” and how solopreneurs (yes, even the budget-strapped ones) can build a business that’s grounded, sustainable, and built to connect.✨ In this episode, we chat about:Why thoughtful strategy matters more than everCommon mistakes solopreneurs make when trying to DIY everythingHow to know if you need a second set of eyes on your bizNicole’s journey to launching her business with two small kidsBuilding community and visibility without burning outWhy word-of-mouth is still the GOAT🔗 Learn more about Nicole:nicoletaetsch.comNicole on LinkedIn⭐ Btw — if you're not using testimonials and reviews to help market your business, what are you waiting for? Grab my free Star Power guide at ⁠alyciayerves.com/starpower⁠ and learn how to turn kind words into powerful marketing magic.Let’s chat: Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let's continue the conversation 🖤✨🎧 Listen now on Spotify, Apple Podcasts, Amazon, YouTube, and more✨ Loved this episode? Screenshot and tag me on Instagram @alyciayervescreative so I can share it. And don’t forget to subscribe, rate, and review Mind Your Own Biz — your support means the world 🎙💖Disclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.