#034 – Marketing für alle Sinne in einer digitalen Welt

from bergisch.io - der Podcast zur digitalen Transformation im Bergischen Land · host Martin Mayer, Tobias Dehler

Menschen sind multisensorische Wesen. Sie nehmen ihre Umwelt mit allen Sinnen wahr, verarbeiten aber nur einen sehr geringen Teil dieser Eindrücke bewusst. Das wirkt sich, gerade in Zeiten des digitalen Marketings, auf Kommunikationsmaßnahmen aus. Wie? Darüber berichtet unser heutiger Gast, der Buchautor und Unternehmer Olaf Hartmann. Herzlich willkommen!

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This episode was published on May 30, 2019.

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