O presente de Natal foi a ameaça de crise internacional | Cristiane Reis (Robbu)

from Putz, e agora? · host Cassio Politi

Em 24 de dezembro de 2020, um presidente de um país da América Latina ameaçou expor publicamente uma grande empresa de tecnologia devido a mudanças em sua política para empresas que vendem por meio de seu app, que é amplamente utilizado em dispositivos móveis. A empresa, onde nossa convidada trabalha, precisou lidar com a possibilidade de uma crise de imagem iminente. A situação exigiu uma resposta rápida e estratégica para gerenciar a pressão política, proteger a reputação da marca e evitar repercussões negativas junto ao público e aos parceiros comerciais. Como agir diante dessa crise?Participantes:Cristiane Reis, Chief Business Officer, Robbu.Host(s):Cassio Politi, Apresentador, Tracto.

Episode metadata supplied by the publisher feed · Published Oct 15, 2024

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O presente de Natal foi a ameaça de crise internacional | Cristiane Reis (Robbu)

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