035: A $200K Season and a Lampshade Made of Skin

If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you. In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief. Oh, and also… we talk about a serial killer. 😬 This one’s part financial strategy, part mindset reframe, part horror story—and all heart. Inside this episode: The real reason it’s so scary to say your goals out loud (especially for women) How past failure (like my divorce) made me fearless in business Why setting a huge money goal is the fastest path to evolution The launch system that helped me book 40 full shoots in 18 hours My tiny tweak to add $40K without adding more work How to reverse engineer your own “$200K season” (whatever your number is) I’m also calling out the mindset BS that’s keeping photographers undercharging and over-delivering—and showing you exactly how to shift it. Whether your big goal is $40K or $400K, the number doesn’t matter. What matters is declaring it—and then becoming the woman who makes it happen. Timestamps:00:00 Welcome to The Posers Podcast00:44 Housekeeping and Passive Income Tips05:50 Serial Killer Stories and Personal Anecdotes12:12 Setting and Achieving Big Financial Goals23:01 Mindset and Marketing Strategies32:41 Mastermind Program Invitation36:10 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up. The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call