035: Deep Dive with Farhad Meher-Homji: Your Content Strategy Should Drive Your Creator Business

Could you be our next We Interrupt This Broadcast co-host? Read more and fill out an EOI here: https://forms.gle/oQgAoJXgnQpejfej9---What does it take to build a thriving, sustainable creative business in the new media landscape?In this episode, Julie Eckersley dives into the fast-evolving world of digital creators with Farhad Meher-Homji, Co-Founder and Head of Strategy at Changer Studios - an organisation that’s helped tens of thousands of creators in over 40 countries turn passion into profession.Farhad breaks down how the creator economy has matured from the fringes of entertainment into a powerful mainstream force and why the smartest creators now think like entrepreneurs. He unpacks how to build a content strategy that actually works, how to read audience data beyond the vanity of subscriber counts, and why psychographics - understanding why your audience connects - is the secret weapon of modern storytelling.---This episode is sponsored by ⁠⁠AFTRS⁠⁠, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount⁠⁠⁠⁠⁠⁠⁠ on all “intensive” courses until the end of the year. https://www.aftrs.edu.au/---Listen to hear Farhad discuss:The shift from attention as a metric to attention as a business modelHow creators are turning audiences into communities, and communities into media businessesWhy “audience ownership” is a key step for long-term sustainabilityWhat burnout looks like in the creator economy, and how to build for longevityHow authenticity, not production value, is now the ultimate marker of qualityThe rise of “human-led, AI-assisted” creativity, and the value of real human connectionFollow Farhad and his work:Farhad on LinkedIn: https://www.linkedin.com/in/farhadmh/Changer Studios: https://www.changerstudios.comChanger on Instagram: https://www.instagram.com/changerstudios-----This Deep Dive interview is hosted by Julie Eckersley⁠ and edited by Brandon Boyer and Kirsty Stark.If you’re enjoying the podcast, please leave a rating on ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, and we’d love you to forward this episode to a friend!Follow us on: ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠LinkedIn⁠⁠---This episode is sponsored by ⁠AFTRS⁠, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount⁠⁠⁠⁠⁠ on all “intensive” courses until the end of the year. https://www.aftrs.edu.au/