#035 Jeff Tippett | The Power of Persuasive Branding

Jeff Tippett, known as "Mr. Persuasion," is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need. In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved. The Finer Details of This Episode: How Jeff got an early start as an "entrepreneur." The reason adopting his daughter played a major role in shaping Jeff's attitude toward persuasive communication. What makes persuasion different from manipulation, and why Jeff sees the former as instilling a kind of leadership in people. How persuasive communication allows you to do more with less and convince people without them even realizing at first. Capture, Connect and Convince: Jeff's "Three C's" for persuasive communication. Why Jeff puts his faith in mom & pop businesses and grassroots organizations over their bigger counterparts. Quotes: "Persuasion is seeing a better future, a better outcome for someone else and helping them to see it for themselves and bringing them along in this journey." "I wanna say something that doesn't give them everything, but gives them enough." "I didn't have to cause the emotion, I didn't have to create it. I just had to connect with it and give them an outlet to change it." "How do I reframe this in a way that speaks to what they care about, not what I care about?" "You're already building your brand whether you realize it or not." "There's so much peace when all of our work aligns with who we are internally and what matters to us." Mentions: Chubbies  Guest Links:Jeff's homepage - https://jefftippett.com/ Targeted Persuasion - http://targetedpersuasion.com/ Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB   Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!