EPISODE · Mar 9, 2021 · 36 MIN
035: Turn Your Unique Approach into Powerful Positioning for Your Coaching, Consulting, or Speaker Business
from The Brand ED Podcast · host Robby Fowler
Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services. Maybe you’re… John Maxwell certified A StoryBrand Guide A Business Made Simple Coach A Toastmaster Speaker Or certified through another International Coach Federation (ICF) program In this episode, we look at some simple steps to turn your certification, framework, or approach into powerful positioning for your brand and business. It’s the third “P” you use to amplify your unique value and positioning in a crowded Coaching, Consulting, and Speaker marketplace. Take Control of How You’re Positioned in the Market By the time you’re done enjoying this one, you’ll get answers to these copywriting questions: Where is the simplest place to start positioning your business when you’re struggling to nail down who your customer is or even what you want to offer? How do you leverage your certification or unique approach when positioning your brand? Why you risk missing out on more customers and more business by ignoring the ‘process passivity’ of your audience? --> Coaching Certification Programs: The Complete List (2020) Article » Here’s a link to the article referenced in this episode. ASK A QUESTION ABOUT POSITIONING YOUR BRAND Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here » NEW GIFT FOR YOU Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website. SHARE THIS EPISODE Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now. ---> LET’S CONNECT Web: https://robbyf.com Instagram: https://www.instagram.com/rfowler/ LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 Facebook: https://www.facebook.com/rfowler Twitter: http://twitter.com/rfowler -->
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What this episode covers
Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services. Take control of how you’re positioned in the market! Learn: Where is the simplest place to start positioning your business? How do you leverage your certification or unique approach when positioning your brand? Why you risk missing out on more customers and more business by ignoring the ‘process passivity’ of your audience?
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035: Turn Your Unique Approach into Powerful Positioning for Your Coaching, Consulting, or Speaker Business
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