EPISODE · Nov 10, 2025 · 26 MIN
036: Deep Dive with Amelia Darmawan: Go Direct to Audience & Maximise Your Existing IP
from We Interrupt This Broadcast · host We Interrupt This Broadcast
* Could you be our next We Interrupt This Broadcast co-host? *Read more and fill out an EOI here: https://forms.gle/oQgAoJXgnQpejfej9In this episode, Julie Eckersley chats to Amelia Darmawan, Co-Founder and Executive Producer at Totem, a company that’s quietly reimagining what a digital-first entertainment business can be.The company designs next-gen content businesses for media companies, brands, and creators, helping great IP reach millions more online.As Director of Strategy & Content, Amelia helps drive innovation across original content, revenue expansion, brand partnerships, and AI-powered workflows.She shares some of what she’s learnt while shaping the next generation of entertainment brands. Listen to hear Amelia discuss:The shift she’s seen across the screen and creative industries over the last 10 yearsHow the benefits can go both ways as we move into true collaborations between traditional media creators and the creatorsphereHow to maximise your IP and reach new audiences onlineHow to understand and work with the algorithmsThe importance of staying nimble as things continue to change and evolveFollow Amelia and her work:Amelia on LinkedIn: https://www.linkedin.com/in/amelia-darmawan-8a5b2541 Totem: www.totem.globalBondi Rescue on YouTube: www.youtube.com/bondirescueTwisted Lunchbox on YouTube: www.youtube.com/twistedlunchboxPeking Duck on TikTok: https://www.tiktok.com/@pekingduk Try Guys on Instagram: https://www.instagram.com/tryguys This Deep Dive interview is hosted by Julie Eckersley and edited by Brandon Boyer.If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!Follow us on: Instagram | YouTube | LinkedInThis episode is sponsored by AFTRS, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount on all “intensive” courses until the end of the year.
What this episode covers
* Could you be our next We Interrupt This Broadcast co-host? *Read more and fill out an EOI here: https://forms.gle/oQgAoJXgnQpejfej9In this episode, Julie Eckersley chats to Amelia Darmawan, Co-Founder and Executive Producer at Totem, a company that’s quietly reimagining what a digital-first entertainment business can be.The company designs next-gen content businesses for media companies, brands, and creators, helping great IP reach millions more online.As Director of Strategy & Content, Amelia helps drive innovation across original content, revenue expansion, brand partnerships, and AI-powered workflows.She shares some of what she’s learnt while shaping the next generation of entertainment brands. Listen to hear Amelia discuss:The shift she’s seen across the screen and creative industries over the last 10 yearsHow the benefits can go both ways as we move into true collaborations between traditional media creators and the creatorsphereHow to maximise your IP and reach new audiences onlineHow to understand and work with the algorithmsThe importance of staying nimble as things continue to change and evolveFollow Amelia and her work:Amelia on LinkedIn: https://www.linkedin.com/in/amelia-darmawan-8a5b2541 Totem: www.totem.globalBondi Rescue on YouTube: www.youtube.com/bondirescueTwisted Lunchbox on YouTube: www.youtube.com/twistedlunchboxPeking Duck on TikTok: https://www.tiktok.com/@pekingduk Try Guys on Instagram: https://www.instagram.com/tryguys This Deep Dive interview is hosted by Julie Eckersley and edited by Brandon Boyer.If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!Follow us on: Instagram | YouTube | LinkedInThis episode is sponsored by AFTRS, the Australian Film, Television and Radio School. Use the code INTENSIVE2025 for a 20% discount on all “intensive” courses until the end of the year.
NOW PLAYING
036: Deep Dive with Amelia Darmawan: Go Direct to Audience & Maximise Your Existing IP
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.