036: What I Learned from a Failed Launch, and How I Did It Right Next Time (My Thoughts on Turning Services to Products)

I just had a launch in my business! If you’re a frequent podcast listener and follower, then you know this. ;) It was a multiple five-figure launch with a five-figure day too. It was exciting, exhilarating and exhausting! This launch felt like a total win. But, I have a confession. The first time I launched a product, it was a total flop. I did a lot of things wrong, which led to me hardly selling anything. I think what I learned from this failed launch will help you avoid my mistakes. And no, the failed launch was NOT my template shop! It was a digital product that you’ve probably never even heard me talk about because it was a super long time ago! I’m going to share what I learned from that failed launch and how I fixed it when I launched my template shop years later. In this episode, you’ll hear me compare that early product launch with my recent launches to show you mistakes to avoid. I’ll also be sharing my thoughts on turning services into products and how often times people make this leap way too fast! I really hope this episode helps YOU as you prepare for launching a product or as you’re considering turning services to products! Get the full blog post for this episode: https://elizabethmccravy.com/36 Shop the website template shop: https://elizabethmccravy.com/shop Come hang out with me on Instagram!: https://instagram.com/elizabethmccravy If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop