037 · A Little Salty, a Little Stabby, a Lotta Bowie: How Katie Us Sets the Vibe at Kismet Acupuncture

Ever felt pressure to tone it down in your business? Ya know, be “professional,” blend in, or soften those edges, blah blah blahhhhh. Well, if you need that permission slip to go full YOU, today's guest is bringing it.In episode 37, I’m joined by my longtime client and friend, Katie Us, L.Ac., Dipl. Ac. and owner of Kismet Acupuncture & Apothecary in Kenilworth, NJ. Katie’s a licensed acupuncturist in four states (NJ, NY, PA, and LA) and the creative force behind one of the most personality-packed wellness brands you’ll ever see... complete with a hot-pink door, lightning bolt murals, David Bowie energy, salty signage, and a whole lot of her bad-ass heart.She even has merch!!!We chat about what it means to show up authentically as a business owner and why being unapologetically yourself is what attracts the right people AND repels the wrong ones (insert cat hiss and middle fingers here). Katie also opens up about her approach to community, transparency, mental health, and how her bold brand has helped her patients find a safe, welcoming space for healing: physically, emotionally, and energetically.In this episode, we talk about:✨ How Katie creates the signature Kismet vibe... from the rainbow doormat at the entrance, to the incense and tea and tunes, and those amazing "acu-naps"✨ The story behind her famous “Just lemme stab you, you’re gonna love it” slogan✨ Why branding with personality matters (and why “beige tranquility” isn’t for everyone)✨ Building an inclusive, values-driven practice that aligns with Katie's heart✨ The importance of transparency, mental-health advocacy, and being real online✨ Her new pelvic-floor certification and how she’s expanding her offerings✨ The Bowie-inspired energy that fuels everything she doesOver the years, so many wellness brands and practitioners have found their way to me because of the design and marketing work I’ve done with Katie and I’ll never stop being grateful for that. 🖤 What started as one truly unique website project quickly blossomed into many more creative collaborations with an acu/punk rock twist. And all of that has led to a ripple effect of heart-led businesses wanting to show up more authentically. This episode feels like a full-circle moment to talk with the person who helped me carve out a lil' unexpected niche I love so much, all because she had the guts to build a brand that looks and feels unapologetically her. Thanks, Katie. Kiss / hiss. 😽Connect with Katie Us:🌐 https://www.kismetacupuncture.com📸 https://www.instagram.com/kismetacupunctureLet’s chat:Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let's continue the conversation! 🖤✨🎧 Listen now: Spotify, Apple Podcasts, Amazon, YouTube, and more!✨ Loved this episode? Screenshot & tag me on Instagram @alyciayervescreative so I can share it! And don’t forget to subscribe, rate, and review Mind Your Own Biz... your support means the world! 🎙💖Got a question for the podcast?I’ll be answering select listener questions in upcoming episodes! Submit yours (anonymously or with your name, totally up to you) here: https://www.alyciayerves.com/podcastquestionDisclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.