037 – Debbie Humphreys, Redhound for Dogs – Finding a Winning Business Formula

Sometimes the simplest ideas are the bestDebbie Humphreys stumbled across her business idea when she took ownership of a whippet called Bruno and had trouble finding things to keep him warm.With a background in dressmaking and a successful wedding dress business, Debbie started to turn her hand to making clothes for her whippet. When other dog owners started to ask where she got them, Debbie realised that she was on to something.Fast forward nine years and Debbie has a thriving business selling a very British collection of knitwear and coats for whippets (with the occasional Daschund coat).The secret to her success? She's stuck to a very specific product area for one type of customer - and nearly everything is made within 20 miles of where she is based in the Kent countryside.Redhound for DogsRedhound for Dogs on InstagramStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.