038: Shruti Trivedi — Building Authority Through Niche Clarity

A behind-the-scenes conversation about the shift from trying to help everyone to building a focused, specialized practice — and why that shift is essential for real traction.In this episode, I’m joined by Shruti Trivedi, a transformation coach who supports women navigating pregnancy loss and helps create space for conversations that are often left unspoken. What we explored:• Why narrowing your niche is critical for connection, clarity, and growth• The difference between being able to help everyone vs. building a real business• How specialization allows for deeper mastery and more effective client outcomes• Early-stage strategies for building visibility, partnerships, and client flow• The importance of patience, consistency, and staying focused in the startup phaseWhen you move from general to specific, your work becomes easier to hear, easier to trust, and far more impactful for the people who need it most.Shruti’s links:→ LinkTree: Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Book a Behind the Practice Podcast Conversation: https://calendly.com/sophiecampise/podcast-interview-ren-behind-the-practice👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍