038. Your Roadmap for Content Marketing w/ Jeff Bartsch

If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.Should you even create content at all?Maybe you should, and maybe you shouldn’t.The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.-💡 RESOURCESThe Story Greenlight Roadmap™: https://www.storygreenlight.com/consult📝 SHOW NOTES00:00 Don't create content without a plan01:07 Our first experiences creating social media content02:36 Questions to answer before making content03:21 Different professionals show up differently online05:00 Answers you need before making content05:54 The Story Greenlight Roadmap™: Story Alignment07:03 Who are the characters in your business's story?08:51 The Story Greenlight Roadmap™: Messaging09:42 The Story Greenlight Roadmap™: Strategy10:09 Different strategies for different contexts and businesses11:42 What resources do you have to make content?12:21 What kind of content is necessary?12:57 The Story Greenlight Roadmap™: Implementation13:52 What goes into implementation?14:24 What does YOUR roadmap to success look like?--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.