041: La principal habilidad de un SMarketer

from Soy B2B · host Leticia del Corral

La principal razón por la que una empresa compra es la confianza. La confianza en la marca y en la solución, pero sobre todo la confianza en las personas que forman parte de la empresa. De hecho, en los estudios del CEB calcularon que el peso de cada una de estas parte sobre la decisión de compra era: 20% marca 20% solución 60% Personas Para construir esta confianza gracias a las personas que interactúan con el cliente hay una habilidad clave que apenas se estudia en los cursos de marketing o ventas. ¿Quieres saber cuál es esta habilidad y cómo desarrollarla? Te lo cuento en el pódcast Y si quieres aprender a desarrollar e implementar estrategias de marketing y ventas B2B convirtiéndote en un SMarketer suscríbete en https://leticiadelcorral.com/gratis/

Episode metadata supplied by the publisher feed · Published May 15, 2024

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041: La principal habilidad de un SMarketer

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