B2B Lead Gen Podcast

In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…

In this episode of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick Wilsdon is the co-founder and CEO of TorquePartnership, a company that…

In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking. But before we get into the interview, here are some revenue attribution basics… What is Revenue Attribution? Revenue attribution is the aspect…

In this episode of the B2B Lead Gen Podcast, cryptocurrency investor, entrepreneur, and public relations executive Michael Terpin shares insights into the challenges of promoting cryptocurrency through public relations efforts, the critical issue of data protection and security – particularly in the context of telecom companies like AT&T. Terpin recounts a personal experience in which…

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…

With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…

In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very…

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B…

In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks…

In this episode, Katie Kern, COO of Media Frenzy Global, a public relations agency with offices in Atlanta, and London, discusses Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, diversity, inclusion, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics.  In this episode, she talks about Powering Modern SEO with Social Media Data, a white paper her…

The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relationships with business customers? In this episode, bestselling author and keynote speaker Ray Wang, founder and…

What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the best podcasts, the search for niche podcast audiences, the basics…

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy In this exclusive podcast interview with Trust Insights CEO Katie Robberts, we discuss how Google’s Search Quality Rater Guidelines impact search engine optimization strategy. As businesses seek more effective ways to connect with their target audiences, innovative methods for unearthing pertinent keywords are vital. Rather…

What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from…

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link-building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.  He started his company in 2013, but it took three before his traffic started to pick…

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Edelman Trust Barometer.  We are living through a raging infodemic and a pandemic simultaneously. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in a crisis…

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and…

If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute.  Not only is Robert with CMI,…

Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…

SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. Semrush, a popular service search engine optimization consultants use for keyword…

The way things are headed, social media marketing courses could soon be a thing of the past.  A new social media sharing startup for content marketing agencies called Lately uses artificial intelligence to generate and optimize social media posts automatically. I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s…

With the onslaught of a pandemic, startups are pitching investors these days via Zoom. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair started investing young. He turned $5,000 in Bar Mitzvah money into…

B2B content marketing, the cornerstone of a brand’s online presence, encompasses creating, earning, sharing, and spreading your brand messaging. More than just being a vehicle for sharing your brand’s messaging, though, content marketing can be — and is — an effective way to meet your organization’s bottom-line goals. With great content, you can attract new…

If you are a content marketing agency owner representing product-led growth marketing businesses, you need to know product-led marketing. In SaaS marketing, there are two popular models: Enterprise doesn’t need as much volume, but you need to account for a long sales cycle and the responsibility of closing deals will fall almost exclusively on the…

Building a successful startup from the ground up will always involve some level of creative problem-solving and business savvy. But knowing how to build a startup that’s also an online marketplace comes with its own set of unique challenges. When I asked how he engineered an online marketplace that fulfilled both supply and demand needs…

In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling. In part 1 we covered aligning goals. In part 2 we talked about a framework for approaching alignment. In this final episode, we discuss solution-based selling. Most lost sales don’t go to the competitors, they go to no…

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.  In this episode of the B2B Lead Gen…

“I don’t want salespeople to be marketers or marketers to be salespeople. Instead, I want to help leverage each other to reach our goals.  Jeff Davis Learning how to master sales and marketing alignment is an ongoing process for many organizations. But, if you want to outperform your competitors and optimize your sales process, it’s…

In an always-on world, public relations firms with the ability to monitor broadcast media help clients stay current on how their brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of…

When it comes to creating a niche marketing strategy for B2Bs, there are no off-the-shelf options. It’s a blessing and a curse. On the one hand, you can adapt the way you sell to match how customers like to buy. But doing that involves anticipating how they’ll want to buy before they’re actually buying that…

It’s not the best business that wins.  It’s the one with the best marketing. Which means that marketing — digital marketing specifically during this lousy pandemic — has become the single most important way to survive and thrive.  After all, it’s marketing’s job to communicate value, generate leads, bring in, and win new clients.  Without…

While B2B lead generation has changed a lot since the Rolodex days, one thing has remained the same – word of mouth. If you want to translate the world of media into word of mouth, people have to be able to remember your message.  And people remember information best if it’s conveyed in a story.…

In B2B marketing, one of the biggest challenges is scaling lead quantity without compromising lead quality.  In the B2B growth marketing world, marketers of niche products and services don’t have other demand that DTC e-commerce marketers do. This is why the golden rule of niche marketing strategy is to market early and often.  The idea…

If you were to ask a room of digital marketing agency and SEO consultants, “What’s the best plan for creating content for startups?” the overwhelming majority of them would swear by Brian Dean’s skyscraper content marketing strategy. I’ll give you a hard and fast definition of the skyscraper technique in this article. Still, from a…

What is sales enablement? Ask 10 people and get 12 different answers. In short, great sales enablement should help break down barriers within your organization, allowing sales and marketing to align against shared KPIs. In theory, that sounds great, but in practice, it doesn’t always happen. At least not as smoothly as we’d like.  To…

The best B2B content marketing agencies don’t embark on a journey without a map, so why would anyone invest in B2B marketing without an audience analysis roadmap? The reason so many fall short when it comes to data-driven marketing is they lack direction. And social media engagement, website usage, email marketing data are the digital…

If you’re marketing to various online audiences, you’ve probably heard the term GDPR by now. But what is GDPR?  What’s CCPA?  And how do they impact you and your digital marketing team? Digital compliance is something that often gets overlooked. But it shouldn’t. Fines and penalties, while rare, could put you out of business if…

Are you losing potential customers because of a bad user experience? You can have an amazing product and the best website marketing company, but lose sales if the user experience is poor.  To help you know how to improve the customer experience on your site, I interviewed an expert on the matter, Darren Krape, Senior…

B2B lead generation can feel like a difficult code to unlock.  Fortunately, you’re about to get some ideas on how to generate qualified leads with your B2B content marketing efforts. Here are just a few of the insights I got about B2B growth marketing during a recent chat with David Cardiel, Head of Growth at…

If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based digital marketing consultant and had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me through what it takes to be a growth marketer.  As…

For B2B companies, search engine optimization is just one part of lead generation. Equally important are content marketing, social media, email marketing, A/B testing, and conversion optimization. In this episode, we go deep with demand gen maverick Gaetano DeNardi about assessing an existing site, increasing its organic traffic through SEO, growing your email list, and…

B2B content marketing companies are helped by Semrush, which has utilized B2B content marketing as the lead generation channel for many years, entirely with in-house resources. The irony is that Semrush promotes it’s SaaS SEO toolkit platform to SEO consultants and content marketing agencies to guide their keyword research and competitive analysis. I sat down…

In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing agency owner and strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an SEO Experimentation Tool), a SaaS digital marketing agency, and a portfolio of mega…

If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do.  “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…

In this podcast episode featuring Max Altshuler, a renowned three-time author and two-time unicorn leader, we discuss the intricate world of identifying sales-qualified leads (SQLs) and optimizing sales engagement. Max Altshuler showcases his expertise in identifying hot leads and optimizing sales engagement, focusing on the connection between content marketing, lead generation, and sales engagement, offering…

If you want get booked to keynote SXSW, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B Lead…