#041 Michael Benz: Ein Meme sagt mehr als Tausend Worte

from Hafencafé – Employer Branding Podcast by Get On Board · host David Poly

Memes im Employer Branding?Ja, das geht – und zwar richtig gut!Das Gesicht hinter der beliebten Meme-Page HRs Not Dead, Michael Benz, ist nach seinem Debüt im letzten Jahr wieder mit dabei! Er erzählt Dir von einem der mutigsten und erfolgreichsten Employer Branding Cases des Jahres: Die Meme-Kampagne von Otto.Warum Humor als Branding-Tool funktioniert, wieso Otto dafür sein Corporate Design über Bord geworfen hat und welche Learnings Du als Unternehmer*in daraus ziehen kannst – all das erfährst Du in dieser Folge.Reinhören und Schmunzeln lernen!Get on Board als Partner? Buche hier ein⁠ ⁠⁠⁠Kennenlerngespräch⁠⁠⁠Du findest uns auch bei:⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Website⁠⁠⁠

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This episode was published on February 21, 2025.

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