Os argentinos queriam fazer uma campanha para o brasileiro torcer por eles no futebol | Aline Abreu (PagBank)

from Putz, e agora? · host Cassio Politi

Quando trabalhava numa empresa argentina, a nossa convidada vivenciou uma experiência relacionada a cultura regional. Ela participou de uma ação promocional de cupons durante uma competição internacional de futebol. Com o Brasil já eliminado, os argentinos sugeriram um cupom #VaiArgentina, acreditando que os clientes brasileiros o usariam. O momento Putz, e agora? se deu no momento de convencê-los de que, por conta da rivalidade, essa estratégia não funcionaria no mercado brasileiro.Participantes:Aline Abreu, Head de Growth, PagBank.Host(s):Cassio Politi, Apresentador, Tracto.Lucas Vitor, Senior Enterprise Account Executive, MoEngage.

Episode metadata supplied by the publisher feed · Published Nov 13, 2024

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Os argentinos queriam fazer uma campanha para o brasileiro torcer por eles no futebol | Aline Abreu (PagBank)

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