042: Ask Candace: When and How Should You Promote Your Events?

This part three out of four of our fun (and valuable) mini-series called “Ask Candace!” is a doozy!    We turned to our amazing Pet Boss Club members and asked them–   “If you could ask Candace anything, what would it be?” 🤔   And the questions we received from our paw-ticipants sparked amazing conversations that will absolutely help YOU in your own pet business!    Episode 42’s guest is Brianna Swanberg, the owner of Mutts + Meows Natural Pet Market in Nashville, Tennessee.    Mutts + Meows is a retail store where cute, fun, and “boutique-y” meets nutritional– so you’ll find everything you need for your pet to live a healthy life, but with lots of cute flair!   Brianna’s business journey has been anything but easy, and we’re not just referencing the pandemic that showed up shortly after her opening.    In this episode, Brianna shares the story of her overcoming a disastrous event and STILL managing to operate a successful pet business.    You’ll draw so much inspiration from what she has overcome!    But besides that, Brianna had a specific question about when and how to market her in-store events, and she knows there are other Pet Bosses wondering the same!  In this episode, you’ll learn:    🦴How to find the sweet spot for when to start promoting certain events within your pet business to see the best turnouts.    🦴Which advertising avenues you should utilize for which events and why (we’re talking all social media platforms, email marketing, in-store promos, community reach, and more).    🦴How to define the purpose behind your event, and what that will tell you about your marketing plan.    🦴And MORE!!!  Take the guesswork out of your marketing timeline by tuning in to this episode!    P.S. Do you have a question for the Hot Seat?! Pet Business Coaching Week is September 11th-16th, 2022, and you could get your chance for a 1:1 experience similar to this! Just head to PetBusinessCoachingWeek.com to get registered!    View Transcript   Show Notes     Join Us Online   Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog