Pet Boss® Podcast with Candace

Squeeze, squeeze, squeeze. The financial squeeze is real - and if you're feeling it, this episode is for you. Candace tackles the most pressing realities that independent pet business owners are facing right now: fewer customers walking through doors, shoppers stretching every dollar, unpredictable weather keeping people home, rising expenses, and growing competition. She shares: 🚨 The surprising lesson from a 66-transaction day  🚨Why you can't wait for things to get better   🚨 Creative partnership ideas you haven't thought of yet  🚨 The cash flow management habit that keeps you ahead of the squeeze  🚨The mindset shift that stops the spiral  Plus insights from the PETS+ Brain Squad survey on what independent pet business owners are prioritizing in Q2 2026. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Candace sent out a customer survey for Dante and Dory's - and when the results came in, she had to stop and sit with it for a minute. Because everything she assumed about her customers was wrong. In this episode, she's pulling back the curtain on the entire process: how they built the survey, how they promoted it, what questions they asked, and most importantly - the 5 findings that genuinely surprised her and will reshape how Dante and Dory's markets, merchandises, and operates moving forward. She shares: ✍🏼 Why assuming you know your customer is costing you revenue  ✍🏼 The 3 purposes of a customer survey ✍🏼 The exact process they used (tool, timeline, promotion strategy, giveaway structure - all replicable!) ✍🏼 What to do with survey data once you have it Plus the Pet Boss University Customer Survey Playbook - the guide that walks you through the entire process with templates, video trainings, and live feedback sessions. Transcript Show NotesJoin Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Want to see your pet business featured on the evening news but think you need a huge marketing budget to make it happen? Think again. Meet Mary Tan, award-winning TV reporter who covered major stories for Fox News, CNN, CBS News, and NBC News for 13 years - and now runs Whisker Media, a boutique strategic communications agency focused on pet-related businesses and animal welfare nonprofits. She's revealing exactly how she secured $40,000-$50,000 worth of free advertising for one pet retailer - and how you can do it yourself!  They discuss: 🙌 What makes a story newsworthy and what the newsjacking technique is  🙌 The biggest mistake pet businesses make when pitching to news outlets 🙌 How to position yourself as the pet expert to local media  🙌 Why hyper-local media matters 🙌 Press release vs. email pitch - which is better?! Plus why Mary went from crime reporter to the "dark side" of PR, why news stations love animal stories and why small businesses get priority over big box stores. ABOUT MARY M TAN Chief Storyteller, Whisker Media LLC Mary Tan is the chief storyteller of Whisker Media, a boutique strategic communications agency where she focuses on strategic communications for pet-related businesses and animal welfare nonprofits. The mission of her agency is to donate profits back to homeless animal organizations, especially cat rescue groups. Before Whisker Media, Mary worked in animal shelter public relations and was a public information officer in city government. For many years she was also an award-winning reporter and anchor in cities like Atlanta, Minneapolis, Las Vegas and numerous other television markets. She reported on major stories for most of the major networks including Fox News, CNN, CBS News and NBC News. When not doing pet public relations work, the Wisconsin native is also a freelance writer for several pet publications including Pet Age, PetVet, Boarding and Daycare and Groomer to Groomer Magazines. Being an animal welfare advocate, Mary believes in adopting rescues. She has a nine-year-old kitty named Farley Waddlesworth, three two-year-old cats named Franklin and Fleur and a Schnoodle named Freddie. She lives in Buffalo, Minnesota. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

SUPERZOO is coming August 12-14, 2026 in Las Vegas, with an education day Tues, Aug 11, - and if you sell products, make products, or work behind the scenes in the pet industry, this is your must-attend event. Candace sits down with Mike Karsting, Senior Vice President of World Pet Association (WPA) and the driving force behind SUPERZOO, to talk about what makes this show essential for independent pet retailers, emerging brands, and anyone on the product side of the business. They discuss: 🐾 Why SUPERZOO is "the melting pot of the pet industry" (if you touch pet in any way, there's something here for you) 🐾 The New Product Showcase strategy and how Candace found a $25k client through the showcase 🐾 Education passes, grooming demos, networking meetups, and the Beach Party (there's something for everyone) 🐾The Groomer's Innovation Stage and new on-floor classroom you won’t want to miss Plus the Pets+ SUPERZOO sample box, why vetting attendees protects exhibitors, and Mike's advice for juggling education, shopping, networking, and parties!  ABOUT MIKE KARSTING Senior Vice President, World Pet Association / SUPERZOO Mike Karsting has served as Senior Vice President of World Pet Association for the past five years, bringing more than 30 years of experience in event marketing, production, and management across both trade and consumer platforms. Prior to stepping into the SVP role, Karsting spent 18 years with TEN: The Enthusiast Network, including the last decade as Vice President of Events. There, he led the planning, production, and execution of major properties such as the EnduroCross series, Motor Trend International Auto Show events, as well as numerous custom car shows and live concerts. Karsting later produced multiple X Games throughout the world and served as Marketing Director at MotoAmerica and previously held a leadership role at Professional Bull Riders. As SVP, Karsting leads the strategic development and execution of the company's live B2B portfolio, driving growth through innovative event strategy, partnership development, and operational excellence. Leveraging on his extensive background in motorsports, automotive culture, and live entertainment, he is committed to delivering impactful experiences that elevate exhibitors, sponsors, partners, and industry attendees. Transcript Show NotesJoin Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Candace and Morgan are back from sunny Orlando after a long week at Global Pet Expo 2026 - and this episode is packed with behind-the-scenes insights, favorite product discoveries, and Morgan's fresh first-timer perspective. They discuss: 🙌 The brand that dominated with marketing everywhere - a masterclass in visibility) 🙌 Interactive booth experiences that win   🙌 Smart founder moves   🙌 Unique product discoveries that are eye-catching, space-efficient, and conversation-starting 🙌 Product trends worth watching for 2026 and beyond Plus the challenge of walking the entire show floor (Candace still missed entire sections!, the deals that happened on Friday, and why having a consumer mindset on your team matters. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Recorded live at Global Pet Expo on Day 1 (education day), this episode features a conversation Candace never planned to have - until she sat in Luis Zamora's session and realized this was exactly what Pet Boss Nation listeners needed to hear! Luis presented "Profiting from the Pet-Inclusive Economy Through Strategic Partnerships" at the Pet Summit, and instead of being a sales pitch for his platform (PetsVivo), it was packed with actionable strategies for small businesses to build partnerships that actually work. Because most pet businesses are stuck doing casual referrals - handing out business cards, hoping for the best, never tracking success - instead of building intentional, mutually beneficial partnerships. They discuss: 🙌 What PetsVivo does and how they are helping businesses attract the most in-demand demographic: pet parents 🙌 The difference between casual referrals and strategic partnerships  🙌 Creative partnership ideas you probably haven’t even thought about yet 🙌 Why Luis started PetsVivo inspired by his two dogs, Tuck and Banzo Plus resources from the Pet Inclusive Housing Initiative (PIHI) and why cat parents are getting the short end of the stick on pet fees!  ABOUT LUIS ZAMORA Founder, PetsVivo Luis is the Co-Founder of PetsVivo, the pet operating system for housing and hotel properties. Before PetsVivo, he spent 6+ years in the investment world across film finance, real estate, and early-stage tech, giving him a strong perspective on how capital and consumer behavior are shaping the rapidly growing pet economy. He lives in Austin, TX with his partner and two rescue dogs, Tuck and Banzo (short for Garbanzo). When he’s not working in the pet space, you can find him playing soccer or volleyball, hiking with his pups, or out by the lake. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan. This episode brings a brand new team member Morgan Seabloom (Marketing & Operations Coordinator for Dante and Dory's) alongside Candace to share their pre-show prep checklist and 5 content buckets to help you capture everything worth capturing! Because trade shows aren't just about placing orders. They're content creation gold. They share: 🙌 How to prep your phone before the show and the camera settings to turn on NOW 🙌 Why you should schedule a Facebook Live ahead of time  🙌 The 5 content buckets every pet business should be using 🙌 And Morgan's special tip around what to do with “bad footage” Plus an invitation to Candace's birthday bash at ArtVark Pet Products booth #1462 on Thursday at 3pm Eastern (cake cutting at 4pm - mimosas, goodie bags, and spoiling included)! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

A message came through Dante and Dory's website contact form. It was detailed, critical, and specific- complaining about pricing, construction timelines, employee compensation, and the value of shopping local. But something felt off. The team ran the message through an AI detector: 100% AI-generated. In this episode, Candace unpacks the entire experience - from the initial reaction to the deep dive into what it could be (competitor? phishing probe? mass AI blasting? real person hiding?). And more importantly, she shares what Dante and Dory's is doing differently because of it. She shares: 🙌 The message itself and the 4 possibilities of what this could be (and why it matters) 🙌 How each complaint - pricing, value of shopping local, construction timeline, employee compensation - became an opportunity to look inward 🙌 What Dante and Dory's is fixing because of this message 🙌 Why even fake complaints can sharpen you if you let them Plus the reminder: you're doing something hard. You're building something real. And the fact that someone - even an AI - needed to come at you sideways says more about them than it ever will about you! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Be honest: when was the last time you looked at your calendar and knew exactly what you were promoting, posting, and doing in your business three months from now? Do you even know what you're doing next week? Or do you wake up on Tuesday and think: Wait, did anyone post today? What am I supposed to post? If this hits a little close to home, this episode is going to change how you run your marketing - starting right now. Spring is here. The clocks just sprang forward. Q2 is days away. And this is your biggest marketing opportunity of the year!  She shares: ✅ The difference between reacting and executing (and why it's not about talent, budget, or time) ✅ Why Q2 is genuinely the most opportunity-rich season in the pet industry ✅ What a real marketing plan actually looks like  ✅ The monthly themes, key dates, promotions, content plan, and team alignment you need 🙌 PLUS A BIG ANNOUNCEMENT: Pet Boss Nation's Monthly Marketing Planner is now available as a standalone subscription for $59/month! For the first time ever, you can get the exact monthly marketing roadmap that Pet Boss coaching clients have used for 4+ years - without joining the full program. This is the tool that clients say is one of the best reasons they stay. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

How many donation requests have landed in your inbox lately? Today? This week? This month? Silent auctions, raffles, gift baskets, event sponsorships - can you donate a gift card? And if you're honest, how many of those people ACTUALLY buy from you? It's easy to feel frustrated. One-sided. Used. Like people only remember you when they need something. Because what if donation requests aren't charity decisions? What if they're marketing decisions? In this episode, Candace shares how to stop resenting them and start leveraging them. Listen to hear: ✅ Why donation requests feel SO draining ✅ How to attach lead generation to every donation  ✅ The exact system Dante and Dory's built to track donations  ✅ How to create an intentional donation strategy (not an emotional reaction to every request) You know those businesses in your community that are everywhere? That's not an accident. That's a strategy. And you get to decide if you want to play that game - and how. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Is email marketing dead? Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them. And as a business coach who sends emails like a well-oiled machine at Pet Boss Nation, that admission is a little uncomfortable to make. But here's the truth: email marketing still delivers an average ROI of $36-$42 for every $1 invested. And 60% of consumers say email influences their purchasing decisions. So it's time to stop treating it like it's dead. In this episode, Candace shares the exact 5-email framework she's implementing at Dante and Dory's - so you can take action too! She shares: 🙌 Why email marketing is NOT dead (it's just neglected and underutilized) 🙌 The 2025 stats that prove email is still the #1 customer retention tool 🙌 Why you OWN your email list (but you don't own Instagram, Facebook, or TikTok) 🙌 The KPIs she'll be tracking  Plus the reframe you need: If you're already collecting emails, already paying for software, and already working hard to get traffic - NOT using email consistently is leaving money on the table. This is a slow season. There's no risk. Candace is taking it. Will you? Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

It's cold. People are sick. Business feels quiet. Sound familiar? Candace is coming to you fresh off 10+ days sick with the flu - three of them completely in bed - and using this slower winter stretch at Dante and Dory's to get honest about what the numbers are really saying. This episode is about what actually happens when sales dip, and what smart pet business owners do instead of waiting it out. She shares: 🙌 Why slow sales aren't a story - they're feedback (and what to do with them) 🙌 The real numbers from Dante and Dory's and what that difference means over a month 🙌 The self-wash room investment decision she is making this month 🙌 Three questions to ask yourself when you're frozen or in a slow period Plus an honest conversation about communication - with your team, your partner, and yourself - and why clarity is what turns fear into action. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

It's 4am and Candace's toddler just woke her up. So instead of lying in bed hoping to fall back asleep, she's recording this episode. Because sometimes leadership shows up tired. Sometimes it's messy. Sometimes you just get it done anyway. In this quick episode, Candace shares: ⭐ Why sometimes responsibility shows up at inconvenient times ⭐ Global Pet Expo announcements - where you can find (and celebrate!) with PBN ⭐ New keynote booking - she's speaking at the ODD Ball (Owners of Dog Daycares Conference) in January 2027 in Albuquerque, New Mexico ⭐ SuperZoo talks and in-person events at Dante and Dory's in Galesburg The real message: Your brain doesn't clock out as a small business owner, and that's okay. Don't feel guilty if it's not perfect - just get it done. Whether you're listening to this early in the morning or late at night or in between everything else you're carrying, you're not behind. You can get ahead whenever you can. Sometimes building a business starts before the coffee even kicks in. And P.S. She was able to go back to sleep after this recording and a few Slack responses to the team, lol. Transcript Show NotesJoin Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Right now, some pet businesses are booming. Some are holding steady. And many are feeling like sales have slowed down and they need to make a change. But here's the truth: When revenue feels uncertain, that's exactly when how you manage your money matters MORE than how much money is coming in. In this episode, Candace shares real money decisions she's making at Dante and Dory's - and why being more aggressive with money doesn't mean being reckless!  She shares: 🔥 Why passive money management (not reckless spending) is the real problem  🔥 How to be more aggressive with money the right way  🔥 Real examples from Dante and Dory's including negotiating billboard advertising, managing slow-moving inventory, and deciding where to invest vs where to cut 🔥 Why businesses don't fail because sales dip (and what they actually do fail from)  Plus, hear the REAL-TIME update at the end where Candace shares her negotiation win right after recording - you just never know until you ask!Transcript Show Notes

How many times have you corrected the same mistake this month? What if a 3-minute coaching conversation could stop it from happening again and actually make your team stronger? Amy Castro, communication and leadership expert who's been training pet business owners at Global Pet Expo and beyond, shares why communication skills matter just as much as knowing pet nutrition and behavior - and how the right words can cut the drama, stop the misunderstandings, and make your standards stick. She shares: ⭐ How a 3-minute conversation now prevents the same mistake from happening 12 more times this month ⭐ You can't coach what isn't clear - and how to limit misunderstandings with your team ⭐ How the correct feedback is a gift, not a punishment   ⭐ The way coaching helps you keep good people   Plus, hear Amy's personal journey from Air Force public relations officer to discovering her love for coaching communication and teams!  Whether you've employed 300+ people like Candace or you're managing your first team member, this episode proves that becoming a better communicator transforms EVERYTHING in your pet business. ABOUT AMY CASTRO President, Triad Communication, LLC Amy Castro is a communication and leadership expert who helps pet business owners lead teams that actually listen, communicate with customers without the constant back-and-forth, and run calmer, more profitable operations. She's a regular education presenter at Global Pet Expo, and she's all about practical tools that cut the drama, stop the misunderstandings, and make your standards stick, without burning out the people doing the work. Amy is also the host of The Pet Parent Hotline and a longtime rescue leader, so she brings a real pet industry lens and a zero-fluff approach to everything she teaches. Her background includes serving as an Air Force officer in public relations and earning a master's degree in human communication theory, where she had a lightbulb moment realizing that communication skills are like a toolbox full of tools - the more tools you have, the more choices you have in the moment. A carpenter can't build a house with just a hammer, and you can't handle every conversation with the same default style either. She took that lesson forward into everything she did next, leading as an Air Force officer, then spending 20+ years training leaders and teams, and working in the pet world where emotions run high and conversations can go sideways fast. The more tools you have, the calmer you stay, the clearer you get, and the better your outcomes are, at work and in every relationship. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Why does hiring feel impossibly broken right now? And why are some pet businesses thriving with amazing teams while others can't keep anyone for more than a few months? Meet Pet Boss client Morgan Weber - a recovering Chief Everything Officer who runs both a 13-year pet sitting company AND a growing pet supply store. She went from burned out and constantly hiring to building teams that actually stay - with a thriving culture where people want to work. In this episode, she shares exactly how she made that turnaround and helps you navigate the shrinking workforce, culture over compensation, and what smart businesses are doing differently. She shares: ⭐️ Her "recovering Chief Everything Officer" mindset shift ⭐️ How to identify what you're good at vs. what your business needs ⭐️ How to hire for personality traits that match your business reality Plus the truth you need to hear: Hard work doesn't equal success. If it did, we'd all be bajillionaires. You don't need to work harder - you need to work differently and shift where your effort is happening. ABOUT MORGAN WEBER Owner of Lucky Pup Adventures & Woofs and Waves Pet Supplies Morgan Weber is a serial entrepreneur, business coach, and recovering Chief Everything Officer. She helps business owners step out of the weeds to think, plan, and lead like a CEO, building businesses that thrive while supporting their own full and happy life. With over 13 years running Lucky Pup Adventures (a pet sitting company) and now also scaling Woofs and Waves Pet Supplies (a 10-year-old pet supply store in Sioux Falls, South Dakota), Morgan loves to blend real-world experience and actionable frameworks to help pet business owners define success on their own terms. She also runs Memory Flame Candle Company (a passion project honoring pet loss) and coaches pet business owners through the challenges of hiring, leadership, and building businesses they actually enjoy. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Are you trying to build momentum, growth, and sales without a solid foundation underneath you? If hiring feels scary or too expensive, if training lives in your head instead of being documented, if growth feels stressful instead of exciting - it's not because you're doing anything wrong. It's because your foundation is wobbly. In this episode, Candace breaks down the exact framework Pet Boss Nation is teaching clients in 2026 to build their team and systems FIRST - before running ads, doing marketing, or increasing customer volume. Because momentum needs something solid to stick to!  She shares: ✍🏻 Why you need to build the foundation before you build the momentum ✍🏻 The 9-week Dream Team framework breakdown (one week at a time) ✍🏻 Why reactive hiring keeps you stuck (and how to hire with purpose instead) ✍🏻 The Train the Trainer in-person workshop at Dante and Dory's (February 25th!) This isn't about doing more. It's about building what lasts - systems that don't fall apart when you step away, teams that feel supported, and training that's repeatable. If you're trying to grow without this foundation, you're building on sand. And when the momentum hits, everything crumbles. Join Pet Boss University before January 20th to be part of the Dream Team cohort - a live 9-week program where you'll build this foundation alongside other pet business owners (and Candace, who's building it for Dante and Dory's at the same time)!

Welcome to 2026 and a brand new season of the Pet Boss Podcast! After four solid years and 216 episodes, Season 5 is here with a brand new intro and a clear mission: build what lasts. Because if you've been in the pet industry for any amount of time, you know last year felt HARD. There was a lot of retracting, pulling back, and retreating. Costs got higher. Hiring felt heavier. Customers became more cautious. And the energy it takes to run a pet business right now? Intense. But here's the thing: the pet industry is still growing. Pet spending in the US is now well over $140 billion annually. People aren't walking away from their pets - they're just becoming more selective about how, where, and with whom they spend. So we as business owners have to become more strategic, more intentional, and better at running the actual business side of things. She shares: 🙌 Why last year felt so hard (no, you're not imagining it) 🙌 The 5 biggest challenges pet business owners face in 2026 🙌 The "Build What Lasts" framework: systems that don't fall apart when you step away, teams that feel supported, margins that protect your energy 🙌 What's coming this season Plus the truth you need to hear: You are not behind. You are not failing. You do not have to have it all figured out. And you are not going on this journey alone. This season isn't about doing everything. It's about building foundations that hold you up - one decision at a time.  Whether you're listening to the podcast or joining in-person workshops at Dante and Dory's (yes, that's coming!), this is about building WITH you, not talking AT you this season! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Happy New Year, Pet Boss! This episode isn't about strategies, checklists, or empire-building. It's about pausing long enough to notice what this year actually asked of you - and what you became in the process. Before we rush into 2026, Candace is raising a glass to honor what was. Behind every pet business is a human who showed up when it would've been easier to coast, quit, or stay quiet. And that alone is worth celebrating. She shares: 🥂 Four years of the Pet Boss Podcast: 216 episodes, nearly 150K downloads, streamed in 83 countries 🥂 Top episodes of 2025 (hint there's a theme) 🥂 Behind-the-scenes at Pet Boss Nation 🥂 Plus exciting news: Someone’s having a baby! This year stretched you. Tested your patience, leadership, confidence, and creativity. And yet you're still here - still showing up for customers, caring deeply about your team, and choosing this work even on hard days. So here's the toast: To the owners who kept going even when it was messy. To the leaders learning as they lead. To the businesses that didn't just survive but evolved. May you remember that progress counts even when it's quiet. Thank you for listening, for being part of this community, and for doing the important, meaningful work of running a pet business that truly makes a difference. Happy New Year. See you in 2026 with Season 5 of the Pet Boss Podcast! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

There's a promotion that happens around the holidays that's hit or miss for most businesses: the 12 Days of Deals. Candace tried this years ago in Chicago and it NEVER worked. But after learning from thousands of successful retailers, she decided to give it another shot at Dante and Dory's - with a few strategic spins. In this real-time episode, she's sharing on how it's going so far, what she's learned, and what she'd do differently with this promotion at Dante & Dory’s. She shares: 💰 Why her past 12 Days promotions failed   💰  Day-by-day breakdown of what sold, what flopped, and why   💰 Email strategy and how to avoid opt-out fatigue Plus the biggest lesson: get crystal clear on WHY you're running the promotion before you plan anything else. Is it to drive foot traffic? Move overstock? Feature slow-selling products? When you know the why, every other decision becomes easier!  Whether you're planning promotions for 2026 or trying to roll something out before year-end, this episode proves that the most successful promotions aren't about having the flashiest ideas- they're about having clear goals and significant-enough deals to actually motivate people to show up!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

It's been a month of momentum, mayhem, and massive visibility at Dante and Dory's. Have you ever had a month where you're marching confidently toward progress while also dragging chaos behind you like a determined toddler on a leash? Welcome to small business life. In this Behind Closed Doors episode, Candace takes you through November's slow sales anxiety, December's sudden surge, and all the visibility wins that finally made Dante and Dory's impossible to miss. She shares: 🙌 The moment signage changed everything  🙌 Why she was hesitant to hire (sound familiar?) and what changed when she did 🙌 How opening an hour earlier accidentally turned into a brilliant move (thanks to the sign guys!) 🙌 The surprise visit from podcast listener who came across the country just to see the store This month's theme? Visibility isn't optional - it's oxygen for your business. From exterior signs to website updates to in-store pricing to social media storytelling, every touchpoint matters. Because if people are talking about you in a positive way, you're unstoppable!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

It’s officially prime selling season! 🎄 The next few weeks are when pet businesses see their biggest boom so what if increasing your revenue has nothing to do with fancy marketing, new customers, or spending another dollar - and everything to do with simple conversations you're already having? This week on the podcast, Candace is sharing:  💰 The Show, Tell, Ask method that engages all senses and increases buying intent 💰 Why selling feels icky (and how to reframe it!) 💰 The two-option close that stops you from talking your way out of the sale 💰 The 4 A's framework: Turn every "no" into your next step 💰 How to make selling a game your team actually wants to play (with practical examples) 💰 Ready-to-use sales phrases you can implement TODAY And so much more!  Whether you run a retail store, grooming salon, or any pet business, these principles will help you and your team sell with confidence - without feeling pushy or salesy! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

In this brutally honest episode, Candace calls herself (and probably you) out for being the bottleneck in your own business.  Whether you're drowning in holiday chaos, forgetting things because your brain is full, or catching yourself saying "I'll just do it myself" one more time, this episode will help you get your time, energy, and brain back. She shares: 🙌 The "holiday pressure cooker" reality-  why your brain is at full capacity 🙌 Directive vs. collaborative delegation - and when to use each one 🙌 The 4 levels of delegation (and why most of us get stuck at level 1 or 2) 🙌 The CEO Power Hour framework that clears the clog and gets your business back on track 🙌 5 questions that help your team (and you) make better, faster decisions Plus the truth about why being overwhelmed isn't a sign you're doing something wrong - it's a sign your business is ready to scale if you'll just stop being the bottleneck. Because here's the truth: You don't need MORE time. You need LESS inside your brain! Transcript Show Notes

Before sprinting into the holiday rush, Candace is pausing to share a different kind of episode: a love letter to the people, moments, and lessons that have shaped this incredible year.  From the Pet Boss Nation team to her family, clients, and YOU—this gratitude episode is an invitation to reflect on what truly matters. She shares: ❤️ Why gratitude is a form of leadership that keeps you grounded in purpose instead of overwhelm ❤️ How the Pet Boss Nation team stepped up to help her start a whole new business while still running the first one ❤️ Why encouraging words matter more than we realize—and how they fuel us through exhausted moments ❤️ Thought-provoking questions to help you find your own gratitude practice Plus, a heartfelt thank you to every listener, client, and community member who shows up, does the work, and believes in this mission of elevating pet businesses everywhere. This episode isn't about tactics or strategies. It's about remembering WHY you do what you do, WHO you're doing it for, and how far you've already come. Transcript Show Notes

In this special Q&A episode, Candace shares real conversations from a recent Pet Boss Nation coaching session- tackling the topics keeping pet business owners up at night. From the literal end of U.S. penny production to navigating employee raise requests when budgets are tight, to creating lead magnets that actually grow your business, this episode delivers practical solutions you can implement immediately. She covers: 🙌 What to do now that pennies are no longer being made  🙌 Four critical strategies for responding to employee raise requests when you can't just give more money 🙌 Creative ways to add value for struggling employees beyond paychecks  🙌 Complete lead magnet strategy: from website popups to social media posts to physical postcards at local businesses Whether you're feeling the squeeze of inflation, dealing with team money stress, or ready to finally build that email list, this episode proves that running a business means solving problems together - not alone! Transcript Show Notes

What do you do when you're over 50, comfortable in your career, and suddenly the world turns upside down? Meet Stacy Maly-Rodgers, who spent 20+ years in nonprofit management in St. Louis until COVID gave her the push she needed to tackle her bucket list - and on that list was becoming a pet groomer. Now she's found her calling as the go-to groomer for the dogs others won't touch at Three Tails Parlor and Pantry. In this episode, we are diving into midlife career pivots, working with difficult and anxious dogs, and how sometimes life's biggest disruptions lead to our most fulfilling chapters. You’ll hear about:  ✅ Starting over at 50+ - why age can be your greatest asset  ✅ Fear Free certification and less restraint approach  ✅ Reading dog energy and adapting routines - doing what the dog allows, not forcing a checklist!  ✅ Communicating wins to pet parents and how that has changed everything Whether you're considering a midlife career change or looking to improve your approach with challenging dogs, Stacy proves that it's never too late to find your true calling - and that sometimes the most rewarding work requires patience, experience, and the willingness to do things differently. ABOUT STACY MALY-RODGERSLead Groomer & Services Manager at Three Tails Parlor and Pantry Stacy Maly-Rodgers discovered her true calling at age 50+ when she made the bold decision to leave her 20+ year career in nonprofit management and pursue pet grooming - something that had been on her bucket list for years. After COVID gave her the reflection time she needed, she started as a bather at PetSmart and worked her way through their academy program to become a certified groomer. Now serving as Lead Groomer and Services Manager at Three Tails Parlor and Pantry in Collinsville, Illinois, Stacy has found her specialty working with difficult and anxious dogs that other groomers struggle to handle. Her Fear Free certification and patient, low-restraint approach has transformed the grooming experience for dogs who previously required heavy sedation or couldn't be groomed at all. With four dogs at home and a lifelong love of animals, Stacy combines her management experience from her nonprofit career with her natural patience and intuitive understanding of canine behavior. Her approach focuses on building trust with both the dogs and their pet parents, celebrating small wins and progress rather than dwelling on challenges. Stacy's story proves that career changes at any age are possible, and that sometimes life's biggest disruptions lead to our most fulfilling chapters. She brings a unique perspective to the grooming industry, showing that maturity, patience, and life experience can be tremendous assets in working with animals. Transcript Show Notes

Six weeks into opening Dante and Dory's, and we have realized something unexpected: it's not the products, prices, or location driving success - it's how we are teaching!  In this Behind Closed Doors episode, Candace shares what's really happening on the floor and how building a culture of education has transformed both customer behavior and sales results. Listen to hear:  🙌 Why customers in Galesburg are more willing to switch foods and try new products than at big box stores 🙌 The surprising feedback about pricing and the power of understanding the "why" 🙌 How weekly team training sessions beat hours of confusion and discounting 🙌 How leading with curiosity (not expertise) opens up better conversations with customers Plus, the honest reality of running a startup alongside coaching thousands of pet business owners - and why team support is the only way forward!  Whether you're in retail, services, or just starting out, this episode proves that when you teach first and sell second, you build a business customers actually want to come back to over and over again! Transcript Show Notes

What happens when you're tired of following someone else's playbook and decide to create your own? Meet McKenna Burzimati, who went from being the frustrated employee with great ideas that weren't valued to building the Berkshires' first and only barkery and boutique - Roxie’s - a business so beloved by the community that it's been voted best pet store multiple times!   In this episode, we're diving into how she turned her veterinary background into a competitive advantage, her creative ideas like surf and turf barkuterie boards and barkday bash biscuits, and how she built something truly big in a small space. She shares her game-changing strategies: 🙌🏻 Start simple - selling through social media with just Venmo and cash payments from her apartment 🙌🏻 Leverage your background - using vet tech knowledge to build customer trust and product credibility 🙌🏻 Follow trends creatively - asking "how can we include the dog?" when human trends emerge 🙌🏻 Structure EVERYTHING - keeping detailed annual event records to track what works and what doesn't Plus, hear how she expanded her space in June and the exciting plans for a second location! Whether you're stuck in a job that doesn't value your ideas or looking to turn a hobby into a thriving business, McKenna proves that when you combine passion, education, and creative thinking, you can transform from employee to award-winning entrepreneur. ABOUT McKenna BurzimatiOwner and Founder of Roxie’s Barkery McKenna Burzimati is the proud owner and founder of Roxie's Barkery & Boutique, a dog boutique in North Adams, Massachusetts, known for handmade treats, custom cakes, local goods, holistic pet products, and engaging events. What began as a small home-based pet treat business inspired by her rescue dog Roxie has evolved into a community hub where dogs and their humans feel at home. Drawing from her past work experiences in various businesses, McKenna learned what kind of leader she wanted to become - valuing structure, creativity, and employee input over the frustrating environments she previously encountered where good ideas weren't welcomed. Her business philosophy centers on building a place where great ideas are welcomed, structure and creativity coexist, and people love showing up, because she understands firsthand what it's like when that's not the case. Transcript Show Notes

What happens when a real estate professional spots a gap in the market and decides to fill it herself? Meet Anita Freund, who transformed an abandoned Shell gas station into Portage County's award-winning pet boutique in just two years.  From self-funding her startup to achieving 67% sales growth and recently purchasing her building, Anita's grassroots marketing mastery proves that community connection beats big budgets every time! Tune in to hear: 🙌🏻 The exact grassroots marketing strategies that drove 1,200 people to her first Artisan Alley event and raised $4,000 for the Humane Society  🙌🏻 Why she moved her setup from the registration area to the finish line at dog sporting events and how this simple adjustment dramatically increased her pop-up sales 🙌🏻 The customer service phrase that replaced "How can I help you?" and makes customers' faces light up every single time 🙌🏻 How the Pet Boss Nation planner became her daily communication tool for the entire team and the specific ways she uses it to track everything from weather patterns to sales goals Anita's story proves that when you combine industry knowledge with genuine passion for pets, you create unstoppable momentum - even when starting with a "yucky old gas station." ABOUT ANITA FREUND Owner, BowWow Meow Boutique Anita Freund is the owner of BowWow Meow Boutique, an award-winning premium pet supply store serving Stevens Point, Wisconsin and the surrounding community of sixty thousand. A licensed real estate professional with EXIT Realty CW, Anita brings diverse experience from residential and commercial real estate sales, marketing, hospitality, and tourism to her entrepreneurial venture. In 2022, she identified the need for a pet store focused on exceptional customer experience and successfully transformed a former Shell gas station into a thriving retail destination that was voted Best Pet Store in Portage County within just two years. Through grassroots marketing, community partnerships, and unforgettable customer experiences including photo ops, paint-your-pet parties, and unique services, Anita has built strong community trust while growing sales by sixty-seven percent year-over-year. Her commitment to creating memorable experiences and supporting local pet services has established BowWow Meow Boutique as a beloved community hub for pet owners throughout central Wisconsin. Transcript Show Notes

We are back this week with Part 2 of our Unwrapping Holiday Profits masterclass! 🙌🏻 This is the continuation of Candace's SUPERZOO presentation that dives deep into execution, avoiding critical mistakes, and your complete action plan for Q4 success.While Part 1 covered inventory strategy and display magic, Part 2 focuses on the customer experience that keeps them coming back, the biggest pitfalls that cost pet businesses thousands in lost revenue, and your roadmap to make this your best holiday season yet!  You'll discover: 🎁 How to manage the holiday rush with staff training, express checkout, and queue management strategies 🎁 Gift wrapping services and when to charge for convenience 🎁 The 5 biggest holiday pitfalls and how to avoid them 🎁 Why connection, learning, and community are the real secrets to holiday success And so much more!  This episode wraps up with powerful client success stories including a $200,000 growth year, $1,000-$1,500 weekly cashflow increases from simple pricing changes, and 57% sales increases!  The difference between good and great holiday sales? Having a plan. Here's yours! Transcript Show Notes

Can you believe it? Christmas is less than 100 days away! 😅😅 55% of pet owners buy holiday gifts for their pets - that's a MASSIVE opportunity. And with millennials and Gen Z as the largest pet-owning demographics, the spending potential is huge!  This extra special episode features part 1 of Candace's SUPERZOO presentation on holiday merchandising - a paid education session that most pet professionals didn't get to attend, so we are bringing it to you for free!With Q4 being a big revenue season for pet businesses, this training covers everything you need to know to make this your best holiday season yet. You'll hear: 🎁 The complete inventory matrix - how inventory, displays, experience, and positioning all work together 🎁 The 80/20 rule for holiday products  🎁 The Pet Boss Nation display formula  🎁 Bundle strategies that boost average sale without discounting And so much more!  Whether you're a retailer, groomer, pet sitter, or any pet service provider, this episode gives you the strategic roadmap to capture every dollar possible this holiday season. Because action takers are money makers, and there's still time to make Q4 count!  Transcript Show Notes

Today is an extra special treat! We're sharing the behind-the-scenes process of getting on local radio to announce the grand opening of Dante and Dory's Pet Emporium, plus the complete radio interview from WGIL in Galesburg, Illinois. This episode is perfect timing as we officially opened our doors during Neighborhood Pet Store Day weekend, and you'll hear exactly how we leveraged local media to create multiple marketing assets from ONE interview. You'll discover: ✅ Why radio works in smaller markets when it might not in large metro areas ✅ How to build relationships with local reporters and media personalities ✅ The preparation strategy - including creating outlines and suggested questions for hosts ✅ How one radio interview creates multiple marketing assets   ✅ The complete grand opening weekend strategy with ribbon cutting, special deals, and themed events Plus, hear the full radio interview where we announced our three-day grand opening celebration, featuring everything from confetti cannons to dog beer tastings, custom local merchandise, and so much more!  Whether you're planning a grand opening, looking to get media coverage, or wanting to understand how local marketing works in smaller communities, this episode shows you the complete process from relationship building to execution!  Transcript Show Notes

What if the secret to building a thriving pet business isn't about having the most locations, but creating the most welcoming experience? Sheila Spitza of Wet Nose in Geneva, Illinois, proved exactly that when she transformed her business from three locations into one award-winning 8,650 square foot destination generating nearly $3 million in revenue!  Tune in this week to hear what makes Wet Nose different:  💡 Every one of their 24 team members is Fear Free certified - not just groomers, but sales staff too 💡 An open-air kitchen where they make fresh meals, meatballs, and "turkey toppers" that look good enough for humans to eat 💡 1,200 square foot bark room for private playtime and events 💡 Three private self-wash suites with happy hoodies and lick mats included 💡 Full-service Fear Free grooming (currently booked three months out) And so much more!  Plus, hear about their legendary annual "Lily's Day" client appreciation event with $400+ swag bags, and why Sheila believes every pet comes into our lives to teach us something monumental!  ABOUT SHEILA SPITZA Co-Owner of Wet Nose Sheila Spitza co-owns Wet Nose, an award winning pet boutique in Geneva, Illinois, which she has operated with her husband, Joe, for over 23 years. Their 8,650 sq ft flagship location blends retail, grooming, fresh-made pet food, and unique experiences into one vibrant “pet destination.” Every member of the Wet Nose team is a Fear Free Certified Professional, and Sheila has integrated Fear Free principles into every aspect of the business — from store design to daily operations — creating a stress-free, joyful environment for pets and their people. This commitment has not only enhanced client loyalty but also driven revenue growth to nearly $3 million annually, proving that Fear Free is as smart for business as it is for animal well-being. Passionate about inspiring other pet business owners, Sheila loves sharing how intentional design, strong company culture, and customer experience can work together to fuel long-term success. Transcript Show Notes

With Neighborhood Pet Store Day around the corner and Q4 event season in full swing, this episode couldn't come at a better time! Maddie Shutts from the Pet Boss Team and Modern Companion shares her first-ever trade show presentation from SUPERZOO, packed with real-world strategies for creating events that actually drive foot traffic and sales. She shares:  🙌 Why her Taylor Swift party worked (hint: genuine enthusiasm beats forced trends) 🙌 How handwritten invitations became more memorable than the actual product 🙌 The 6 questions to ask before planning any event 🙌 Why generic dog meetups failed and how partnering with local clubs fixed everything 🙌 Her team member who went from saying yes to everything to helping filter which events are actually worth pursuing Plus, behind-the-scenes insights into building a team that supports your event vision, including how Maddie’s team evolved from executing every idea to helping filter which events are ACTUALLY worth pursuing. ABOUT MADDIE SHUTTSFounder of Modern Companion and Pet Boss Nation Team Member  Maddie Shutts is the founder of Modern Companion, a pet lifestyle brand she launched in 2019 at age 23 while working as a UX designer and pursuing her MBA. What started as a quest to find stylish accessories for her Dalmatian has evolved into a thriving business featuring handcrafted pet products, a brick-and-mortar store in Chapin, South Carolina, and partnerships with major retailers including Nordstrom. In 2022, Modern Companion was named one of "America's Coolest" by PETS+ Magazine. The brand operates from a 1,400 square foot retail space that doubles as a community hub, carrying 150+ curated brands and hosting innovative events that drive both foot traffic and customer loyalty. Maddie also hosts The Modern Companion Podcast and has built a social media following of over 44,000. As a Pet Boss Nation team member and long-time Club member, Maddie contributes expertise in modern retail strategies, event planning, and systems management. Her first trade show presentation at SUPERZOO 2025 showcased her unique approach to creating customer experiences that generate genuine connections and measurable results. Transcript Show Notes

What better way to celebrate 200 episodes than with the man who revolutionized pet health education?!Rodney Habib, founder of Planet Paws and co-author of The Forever Dog series, shares his incredible journey from a household where pets were forbidden to a global pet health influencer. He shares his game-changing strategies:  🙌🏻 Meet customers where they are - carry mainstream brands alongside premium to start conversations, not create barriers 🙌🏻 Education over sales - spend hours sharing knowledge without expecting purchases; word of mouth becomes unstoppable currency 🙌🏻 Community investment - donate to local schools, libraries, and parks; volunteer at events; support local farmers who then support you 🙌🏻 Staff education - train every team member to be walking encyclopedias so the business doesn't depend on just you 🙌🏻 Separate content from commerce - create unbiased educational content that other retailers can share without promoting your specific store Plus, hear the exclusive announcement that he hasn’t shared anywhere else! 👀 Whether you're struggling with slow sales days or looking to differentiate your established business, Rodney proves that when you change a pet's life through education, success becomes inevitable!  ABOUT RODNEY HABIBAuthor and CEO, Planet Paw Media, LLC Rodney Habib, is one of the most influential pet health leaders in the world. His first book, The Forever  Dog was an instant #1 New York Times bestseller that has been deemed a must-read contemporary classic, recognizing its impact on pet food & health culture. Rodney is also a filmmaker and founder of Planet Paws - the world’s largest pet health page on Facebook with 4.5 million followers and growing. His honest and no-nonsense take on pet health has gained him worldwide recognition through viral videos and content, capturing more than 530 million views. And his 2017 documentary on the canine cancer epidemic, The Dog Cancer Series, continues to bring awareness and empower pet parents across the globe.   Rodney has given two TEDx Talks, and he has made numerous TV, movie, and radio/podcast appearances including ABC National News, BBC London, CBC, Global National News, and most recently was featured on The History Channel’s hit documentary The Food That Built America. Most importantly, Rodney is a pet parent with a dream to inspire others in hopes that every pet parent can have their dog or cat with them, forever.Transcript Show Notes

As Dante & Dory's approaches their grand opening, Candace is sharing the behind-the-scenes decisions that are shaping her new pet destination. This episode dives deep into the practical side of building a modern pet business - you'll get an inside look at the technology stack powering the store, real stories about vendor partnerships, and honest insights about the emotional side of opening a new business. Tune in to hear: ✨ Real vendor partnership stories - including the brand that sent a thoughtful sample pack and earned a $1,000 order! ✨ Sourcing strategies for store fixtures, displays, and props  ✨ New product discoveries from SUPERZOO you may want to add to your store ✨ Where to find everything from dog mannequins to custom rugs for YOUR retail space Plus, Candace shares her honest concerns (and hopes!) about the big opening! Transcript Show Notes

Ever wondered what happens when you put three pet business owners on stage with rapid-fire business scenarios and let a live audience judge their answers? Pure magic! 🎯 This special episode was recorded LIVE at SUPERZOO in Las Vegas - one of the largest pet industry trade shows with over 22,000 pet professionals and 1,100+ exhibitors. We created the first-ever "Pet Boss Showdown" - a game show format where real pet business owners battled it out with their best business advice. What you'll hear: ✨ Lightning round responses to crisis scenarios (angry Yelp reviews, dog bites, supplier price hikes) ✨ Deep-dive business challenges  ✨ Pet Boss vs. Hot Mess judgment calls (emergency funds vs. renovations, closing during holidays) ✨ Expert advice on enrichment activities, competing with big box stores, managing inflation ✨ Real talk about hiring, customer loyalty programs, and first-year business mistakes This isn't your typical interview - it's unfiltered, unscripted business wisdom from the trenches, with audience participation and real prizes on the line! Transcript Show Notes

What happens when an 8-year partnership suddenly explodes and threatens your biggest community event just months before it's supposed to happen?! Meet Kim Loper, owner of Harbor Pet and creator of Life is Gruff sustainable dog treats, who faced exactly this nightmare scenario with her beloved North Fork Dock Diving Weekend - now in its 10th year. She chose to fight back - and the results were incredible. This episode is about: 🎯 How Kim pivoted from private venue to public space in just 6 weeks 🎯 The sponsorship strategy that raised $14,000  🎯 Building a volunteer committee that ACTUALLY works  🎯 The insurance, logistics, and vendor coordination that makes events successful But this isn't JUST about event planning - it's about knowing your worth, protecting your interests, and what happens when you let things slide for too long in business partnerships. Kim's hard-won lessons apply whether you're planning your first community event, dealing with difficult partners, or wondering how to build deeper community connections through your pet business. Transcript Show Notes

Tired of watching customers scan your products and find them cheaper online? This episode is your game-changer! We're sharing a special recording from one of our exclusive Pet Boss Nation Lunch & Learn sessions featuring Art Nakagawa from Artvark Pet Products, who's revolutionizing private labeling for independent pet businesses. In this power-packed session, you'll discover: 🎯 Why private labeling makes your customers "sticky" to YOUR brand (not your competitors') 🎯 How Candace ordered 71 SKUs for Dante & Dory's with manageable minimums 🎯 The real difference between working with manufacturers vs. middlemen 🎯 Product sourcing transparency: where these products actually come from 🎯 Low minimum order quantities (some as low as 50 pieces!) 🎯 How to handle customer questions about quality and sourcing Plus, get the inside scoop on everything from UPC codes to liability concerns, seasonal holiday labels, and why digital printing beats elastic tags for small businesses!  Whether you're a retailer looking to differentiate, a groomer wanting lobby products, or any pet business owner tired of competing on price alone, this episode shows you how to build your own branded product line without the traditional barriers. Transcript Show Notes

Have you ever wondered what pet business managers really need to succeed? 🧐 In this unprecedented live recording from Pet Boss Nation's first-ever manager retreat, 12 incredible pet business managers from across the country share their stories, challenges, and breakthrough moments in real time. From a conference room in Galesburg, Illinois, these brave leaders stepped WAY outside their comfort zones to share their experiences on the podcast - many for the very first time. What unfolds is pure magic: authentic conversations about growth, leadership, and the power of finding your tribe. You'll discover: 🐾 Why these managers desperately needed this connection (and maybe your manager does too!)🐾 How DISC assessments revealed their leadership styles  🐾 The common challenges every pet business faces (spoiler: you're not alone in your struggles!) This episode proves that investing in your team isn't just nice to have - it's ESSENTIAL for business growth! Whether you're a manager feeling isolated or an owner wondering how to better support your team, this raw, authentic conversation will inspire and encourage you! Transcript Show Notes

Ever feel like your business projects are taking FOREVER? 🕐 You're not alone! In this candid Behind Closed Doors update, Candace shares the 5 game-changing lessons that have emerged from 7 months of building Dante & Dory's Pet Emporium. The 5 T's you need to know: 🎯 Time - Why everything takes 3x longer than expected (and how to stay sane anyway) 🎯 Technology - How modern business tools make starting a pet business easier than ever 🎯 Team Buy-In - Why getting your team invested in the vision matters more than perfect timing 🎯 Talk to Your Reps - The untapped goldmine of knowledge from sales representatives 🎯 Talk About Yourself - Why Candace has been marketing for 7 months before opening (and you should too!) Plus, get the inside scoop on bank approvals that didn't go as planned, city council meetings, and why Candace is hosting 20 pet business owners for back-to-back retreats right in Galesburg! This episode is pure gold for anyone planning an expansion, starting a new venture, or wondering if they're "behind" on their business goals. Transcript Show Notes

🎄 Christmas in July Special: Q4 Planning Replay! 🎄 Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she's going to move all that holiday inventory when she can't seem to remove herself from the day to day tasks inside her business… And guess what?  ➡️ Throughout all of her successes (and a few failures!) during Q4, she learned EXACTLY what type of support other business owners in the pet industry need right now. Smart pet business owners know that July is THE time to start prepping for the holidays! While everyone else is scrambling in October, you'll be calm, prepared, and profitable. In this episode, you will: 🎁 Get the inside scoop of Candace's brain during those overwhelming Q4s 🎁 Learn three key things you need to be thinking about RIGHT NOW 🎁 Discover the exact resources you need to plan out the rest of this year 🎁 And more! Remember: A calm Q4 starts in July! Your future self (and your bank account) will thank you for listening to this episode today. ✨ Purchase the Holiday Success Kit at Learn.PetBoss.com/HolidayKit ✨ Join us in the Pet Boss University by visiting PetBoss.com/University Transcript Show Notes

Ready to unlock a revenue stream that can't be replicated online? 💰 Meet Joe Zuccarello, who's spent 40+ years in the pet industry managing everything from 250-employee luxury pet resorts to coaching hundreds of businesses on explosive growth. His secret? Grooming services aren't just an add-on - they're the competitive advantage that transforms struggling businesses into profit powerhouses. But this isn't your typical "hire a groomer and hope for the best" approach. Joe's strategy flips everything you think you know about staffing upside down. Get ready to discover: 🚀 The exact space, equipment, and setup requirements to launch grooming operations without breaking the bank 🚀 The biggest setup mistakes that cost new grooming operations thousands 🚀 What "bougie" really means in grooming (hint: it's not nail polish and bedazzling!) 🚀 How to integrate grooming seamlessly with retail to boost attachment rates and customer loyalty Whether you're a retailer looking to add services, a service provider wanting to increase revenue, or someone planning their dream pet business (like Candace with Dante & Dory's!), this episode breaks down exactly how to build grooming operations that actually work. ⁠⁠Transcript⁠⁠ ⁠⁠Show Notes⁠⁠  Join Us Online ⁠⁠⁠⁠⁠Find us on Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Join our Free Pet Industry Facebook Group⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠ ⁠⁠Read our Blog⁠

What do you do when you realize you can't help every single dog owner in your city alone? 🤔 You build a network! And that's exactly what Kristin Holzapfel did with Pampered Pupperino and her incredible organization, Midwest Pet Sitter Affiliates. Kristin has cracked the code on something most industries struggle with: turning competitors into genuine collaborators through education, strict standards, and authentic relationship building. Here's what makes this episode special: 🌟 The exact grassroots strategies Kristin used to find and recruit 70+ professional pet sitters 🌟 How she created a "code of conduct" that prevents client poaching and builds trust 🌟 Her journey from attendee to speaker at the National Association of Professional Pet Sitters conference 🌟 The real challenges of managing both a pet sitting business AND a regional network If you've ever felt isolated in your pet business or wondered how to build genuine professional relationships in your market, this conversation will give you a roadmap for creating the community you've been searching for. Transcript Show Notes Join Us Online ⁠⁠⁠⁠⁠Find us on Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Join our Free Pet Industry Facebook Group⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠ ⁠⁠Read our Blog⁠

Ever wondered what it REALLY takes to open a brick and mortar pet business from scratch?  Spoiler alert: It's messy, magical, and takes about 3x longer than you think it will! 😅😅 In this raw, unfiltered episode of our Behind Closed Doors series, Candace pulls back the curtain on the wild ride of building Dante & Dory's Pet Emporium. This is the real story of what happens between "great idea" and "grand opening." What you'll discover in this candid update: 🎯 Why everything takes 3x longer than anyone tells you (and how to stay sane anyway) 🎯 The Facebook Marketplace strategy that's saving THOUSANDS on fixtures and displays 🎯 The art of decision-making when you're trying NOT to be everything to everyone Plus, you'll get the play-by-play on everything from HVAC nightmares to bakery case finds, and why gold spray paint has become a life saver! If you're planning your own expansion, considering a brick and mortar move, or just need a reminder that entrepreneurial overwhelm is totally normal, this episode will make you feel less alone and more inspired to keep pushing forward!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Feeling like you're not where you thought you'd be halfway through 2025? 💪 Take a deep breath. You're not alone, and more importantly - you're not behind. This isn't just another "rah-rah, you got this!" pep talk. This is a strategic reset session designed to help you transform the next six months into the most profitable, purposeful stretch your pet business has ever experienced. In this power-packed episode, you'll discover: 🎯 Why comparing your behind-the-scenes to everyone else's highlight reel is killing your momentum (and what to do instead) 🎯 The mindset shift that turns "failures" into valuable business intelligence 🎯 How to conduct a realistic business health check without spiraling into overwhelm The episode gets real when Candace's accountability partner calls mid-recording to prove the power of having someone in your corner who will lovingly call you out on your goals! ⁠Transcript⁠ ⁠Show Notes⁠  Join Us Online ⁠⁠⁠⁠Find us on Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Join our Free Pet Industry Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠ ⁠Read our Blog⁠

Get ready for one of the most emotional and inspiring episodes we've ever recorded! 🥺💪 Paige Thompson's story isn't just about business growth - it's about honoring a mentor's legacy, finding strength in the darkest moments, and proving that sometimes losing everything is exactly what you need to build something extraordinary! When Paige’s mentor, Terry revealed she was battling terminal cancer, she had a choice: play it safe and work for someone else, or risk everything to honor what Terry had taught her. She chose courage. This raw, honest conversation covers: 🎯 The leadership lessons that transformed Paige from employee to confident CEO 🎯 Why requiring certifications for EVERY team member (yes, even reception!) sets you apart 🎯 The financial reality of going from $9/day daycare to premium pricing (and keeping your clients!) 🎯 Building systems and structure when you're "learning on the fly" If you've ever felt alone in your business struggles, questioned whether you should keep going, or wondered if investing in yourself is worth it, this episode will remind you that transformation is always possible - even when it feels impossible! Transcript Show Notes Join Us Online ⁠⁠⁠Find us on Facebook⁠⁠⁠ ⁠⁠⁠Join our Free Pet Industry Facebook Group⁠⁠⁠ ⁠⁠⁠Follow us on Instagram⁠⁠ Read our Blog

What happens when a seasoned pet sitter loses her business during COVID but refuses to give up on her passion for pets?  Meet Patty Dill, who pivoted from 18 years of pet sitting to building Doggie Sweets - a pet café, food truck empire, and event powerhouse that's become the "Starbucks for dogs" in New Jersey! In this episode, Patty shares her incredible journey from losing everything in March 2020 to creating multiple revenue streams and hosting events that sell out WEEKS in advance. In this episode, you'll discover: 💡 The power of working with event promoters 💡 Event strategies that sell out - from simple Santa photos to elaborate breakfast experiences with 300+ dogs 💡 Planning 12 months ahead - why advance planning is CRUCIAL 💡 Collaboration over competition - building partnerships with restaurants, rescues, and other pet businesses Whether you're looking to add events to your revenue mix or dreaming of expanding beyond your current services, Patty’s story proves that with creativity and determination, you can build something even bigger than what you lost!  Transcript⁠ ⁠Show Notes⁠ Join Us Online ⁠⁠Find us on Facebook⁠⁠ ⁠⁠Join our Free Pet Industry Facebook Group⁠⁠ ⁠⁠Follow us on Instagram⁠⁠ ⁠⁠Read our Blog

Ever think your pet business experiences are totally unhinged? Think again! 😂😅 In this episode, Candace alongside Amanda from the Pet Boss Nation team dive headfirst into the wildest, most outrageous stories from pet business owners across the country.  We received DOZENS of story submissions from our amazing Pet Boss Nation community, and honestly? They're so good we couldn't keep them to ourselves. Plus, one lucky story contributor is walking away with a Pet Boss prize pack! In this episode, you'll hear wild stories about: 🐕 Emergency rescues and midnight drives across state lines 🐕 Customer requests that will leave you speechless (seriously, we can't make this stuff up!) 🐕 Business disasters that somehow turned into wins 🐕 The power of community when everything goes sideways Whether you're dealing with customers who think you control USPS delivery times or explaining why you can't give a Havanese a perm, this episode will remind you that these moments aren't problems - they're proof you're making a real difference in animals' lives. So grab your favorite beverage, hit play, and get ready to feel SO much better about your worst day ever! Transcript Show Notes Join Us Online ⁠Find us on Facebook⁠ ⁠Join our Free Pet Industry Facebook Group⁠ ⁠Follow us on Instagram⁠ ⁠Read our Blog

Ready to peek behind the curtain of some serious brand magic? 🎨✨ This episode of our Behind Closed Doors series takes you deep into the psychology and strategy behind creating the Dante & Dory's Pet Emporium brand – and trust us, it's SO much more than just picking pretty colors! I'm joined by the incredible J. Nichole Smith, the brand architect behind iconic pet industry names like Dog Is Good, P.L.A.Y., and many more! With nearly 20 years building feel-good brands, Nic is an expert in the art of joy and the psychology of color – and she just worked her magic on the new pet store and pet care center! In this episode, you'll discover: 💡 The power of psychological consistency – why certain spaces make you want to stay forever (and it's not an accident!) 💡 Color psychology in action – how the right color palette can literally influence customer behavior and buying decisions 💡 The archetype method – discovering Dante & Dory's personality blend of Jester, Explorer, and Innocent (and what that means for the customer experience) 💡 Holding creative tension – how to be both premium AND approachable, modern AND vintage Whether you're just starting out, planning to expand, or ready to elevate your existing brand, this episode will completely change how you think about the visual elements of your business.  Because here's the thing – you have about 10 seconds online and 90 seconds in person to make that killer first impression, and your brand is doing ALL the talking before you even say a word! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog