042: Designing Your Service Framework with Lee Goff

Dozens of people are going to try and sell you that one magical "ninja" hack that will skyrocket your business.  Lee Goff is not that person.  So, why does Lee Goff, creator of the Digital Marketing Agency Success Group, favor sales skills and data over design and creative skills? Find out as I sit down with Lee to talk about his life as the owner of an award-winning agency and why he chose to move from agency ownership to coaching other agency owners.  Lee built a multi-million dollar agency out of his upstairs bedroom in 2003, and successfully exited it in 2016. After recovering from a heart attack, Lee dove headfirst into creating a comprehensive agency coaching program that focuses on the business side of agency ownership instead of technical skills.  In this episode, Lee dives into why he believes that mastering sales, driving leads, KPIs, project management, critical business systems, and process trump technical and creative skills when it comes to growing your agency.  Tune in to learn how to: Clearly communicate to your clients, and team, exactly what you need from them at each phase of a project Build legal processes directly into your service framework Get the fine print right in your contracts  Be sure to join Lee's Digital Marketing Agency Success Group on Facebook, or connect with Lee at www.marketingagencycoach.com and www.agencysuccessroadmap.com.