042: Travel in Style: A Life of Fashion, Travel & Entreprenuership with Kate and Shawn Boyer | Founders of Anatomie

Have you ever wished you could travel comfortably without sacrificing style? Welcome to the world of Anatomie, a brand revolutionizing luxury travel clothing with a blend of comfort, functionality, and timeless fashion. This week, I have the pleasure of sitting down with Kate and Shawn Boyer, the dynamic duo behind Anatomie, to discuss their journey, the ethos of their brand, and the exciting future of travel fashion. Kate and Shawn emphasize the importance of listening to their customers, which has guided their brand’s evolution from athletic wear to luxury travel attire, and overall product development strategy. They delve into how direct feedback and trunk shows with customers have shaped the design and product offerings of Anatomie. They discuss the challenges of running a business as a married couple, stressing the importance of a strong, supportive team and clear management strategies. They talk about making hard decisions and knowing when to step back and let others take the reins as they scale their business. Kate and Shawn share their insights into upcoming travel and fashion trends, and how Anatomie continues to focus on versatile, multi-functional pieces that can seamlessly transition through seasons and occasions. From cozy leggings with leather trims to perforated leather jackets, their upcoming collection promises to maintain the brand’s core values while offering exciting new styles. We talk about: 00:00 Intro 01:10 Introducing Anatomie: A Luxury Travel Clothing Brand 10:38 The Evolution of Anatomie: Listening to Customers 16:34 Challenges and Triumphs: Building a Business Together 21:42 The Philosophy of Travel and Entrepreneurship 36:32 The Importance of Adapting in Product Development 37:02 Innovations in Fabric Technology 42:39 Customer-Driven Product Development 47:21 Travel Trends and Destinations for Fall 2024 55:13 Fashion Trends for Fall 2024 57:57 Rapid Fire Questions and Life Lessons Connect with Anatomie Anatomie Instagram: https://www.instagram.com/anatomiestyle/?hl=en Kate’s Instagram: https://instagram.com/kateboyerstyle YouTube: https://www.youtube.com/channel/UCvUGZlZd8yA8pCvT-FlrG4g Website: https://anatomie.com/ Connect with me Follow the Podcast on IG: http://www.instagram.com/transformwithtravel Follow Kelly Tolliday on IG: http://www.instagram.com/kelly.tolliday Travel with RNR: https://transform-with-travel.captivate.fm/travelwithrnr Thanks To Our Sponsor: Anatomie: Head to Anatomie’s Website for more information. Use Code RISING20 for 20% off your first annual subscription. Follow Anatomie on Instagram at @anatomiestyle Website: https://transform-with-travel.captivate.fm/anatomie