O americano pode não conhecer a empresa brasileira, mas o jiu-jitsu, ele conhece | Rogério de Godoy (Senhasegura)

from Putz, e agora? · host Cassio Politi

Após a pandemia, a Senhasegura, empresa brasileira, recebeu investimento de uma VC americana para expandir seus negócios no mercado dos EUA. Em 2022, surgiu a oportunidade de participar do evento da Gartner, mas eles perceberam que o nome original da marca não era compreensível para o público americano. Inspirados no jiu-jitsu, criaram o nome JIUJIT-CISO e levaram um ícone do esporte para o estande. O impacto foi imediato, com filas enormes e uma presença marcante no evento.Participantes:Rogério de Godoy, CMO, Senhasegura.Host(s):Cassio Politi, Apresentador, Tracto.

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O americano pode não conhecer a empresa brasileira, mas o jiu-jitsu, ele conhece | Rogério de Godoy (Senhasegura)

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