045: Twitter for the C-Suite - 15 Things Every CEO Must Do Before Hopping on Twitter

Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly. You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation.  However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is where we get our news, connect with like minds and  You are probably even seeing trusted colleagues, other CEOs, CMOs and even your best friend nurturing relationships and seeing real business results using Twitter. The big question now is how can you do the same! In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service experiential branding, social business, digital marketing, content marketing agency shares 15 things  things every CEO, CMO, CTO, CIO and any member of the C-Suite must do before hopping on Twitter. This episode is helpful if this is you or if you are supporting the C-Suite and helping them achieve success using social media and Twitter. The content is applicable for entrepreneurs to large organizations. This is the fourth podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter.   Episode Highlights 15 Things the C-Suite must do before hopping on Twitter Developing your personal brand strategy and persona  Developing your own content strategy and plan  The importance of being human  The art and importance of social listening  How to start with a test Twitter account to get your social feet wet  Slowing down to speed up