046 The niche mistake from the 'wellness' industry that cost Tara her first business - an interview with Diabetes Dietitian Tara Bruni

Welcome to Beyond the Clinic 👋In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you.Episode Summary 📝Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the valuable lessons learned along the way and how she transformed her business by pivoting to type 2 diabetes support.Key Takeaways 💡Why choosing an "empty" niche isn't always hitting the jackpotThe crucial difference between a specialty and a profitable nicheHow to adapt your marketing strategy for healthcare clientsUnderstanding the "bleeding neck vs stubbed toe" concept in health businessThe importance of building trust before selling in healthcareWhy transparency matters in pricing and marketingBrilliant Insights ✨Marketing in healthcare requires a longer trust-building journeyYour niche isn't just your specialty - it's about attracting your ideal clientHow-to content might grow your following, but not necessarily your client baseThe value of evidence-based business decisionsQuick Fire Round 🔥Best part of the working day? Walking by the sea at 11am Why diabetes? Making a real impact with clinical skills Tech - love it or hate it? "Hate setting it up, love it once it's running!" Motivation technique? Daily reminder of the big vision Top business lesson? No decisions should be made on a whimResources & Links 🔗Follow Tara: @TaraBruniNutrition on Instagram Final Thoughts 💭If you're feeling stuck in your health business or questioning your niche, remember Tara's journey. Sometimes what looks like a perfect opportunity needs deeper market research and strategic thinking. Want to chat about your business journey? My diary is currently open for discovery calls.Next week: Join me for another inspiring episode of Beyond the Clinic!I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery