Beyond The Clinic

If charging properly makes your palms sweat, or you find yourself overexplaining your prices like you’re apologising for existing… this episode is for you.In Part 2 of my conversation with sales coach Adam Lowther, we’re diving into the mindset shifts and practical sales strategies that help health professionals price confidently, sell ethically, and stop undervaluing the incredible results they create.We talk honestly about why so many dietitians and clinicians struggle to charge what they’re worth, how to move beyond one-off low-ticket consultations, and why follow-up is often the missing piece in your sales process.If you’ve ever thought, I know I can help people… so why aren’t they buying? then grab a cuppa and come join us.In this episode, we cover: Why pricing confidence starts with mindset, not maths  The difference between thinking like a consumer vs a business owner  Why clients buy outcomes, not hours  How high-ticket offers can help you serve better (not less ethically)  Why one-off consultations often keep you stuck  How to package your expertise into transformational offers  The real reason people don’t reply after discovery calls  Why the fortune really is in the follow-up  How to follow up without sounding pushy or corporate  Why sales is simply a skill you can build with practice Connect with Adam Lowther:Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Freebie: The Canyon-To-Conversion Framework: https://stan.store/adamlowther/p/the-canyontoconversion-frameworkLoved this episode?If it gave you a little nudge to charge properly, sell with confidence, or stop hiding behind “I’m just not good at sales”... please share it with a fellow health professional or leave a review. It helps more brilliant people find the show.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one.In this episode, I’m joined by sales coach Adam Lowther, and we’re digging into what’s really happening between someone discovering your content and becoming a paying client. Because more often than not, it’s not a visibility problem (despite what Instagram might have you believe). It’s what’s happening in the gap between interest and action.We talk about the small but powerful shifts you can make — in your content, your conversations, and your discovery calls — that can completely change how your business converts. And don’t worry… this isn’t about pushy sales tactics or becoming someone you’re not. It’s about learning how to guide people with clarity, confidence, and integrity (without that uncomfortable, “salesy” feeling).💡 In this episode, we cover: Why more followers and more visibility won’t fix your conversion problem  What’s really happening when people are “watching, engaging… but not buying”  The biggest mistake health professionals make in their content and CTAs  How to create a clear bridge between your content and your offers  Why your discovery calls might feel good… but still aren’t converting  The simple structure of a high-converting discovery call (without scripts)  How to handle the classic “I need to think about it” response  The mindset shift you need to stop feeling “salesy” as a healthcare professional  Why your clients don’t buy based on clinical outcomes — and what they do care about instead  How to communicate your offer so it actually lands (and feels like a no-brainer) 🔗 Connect with Adam:If this episode got you thinking (or gave you a bit of a nudge to rethink your sales process), you’ll definitely want to explore Adam’s work further: Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Free training: The Canyon-To-Conversion Framework https://stan.store/adamlowther/p/the-canyontoconversion-frameworkI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Have you ever shared something online… felt really good about it… and then bam — someone disagrees with you in the comments?It’s not something we’re ever trained for as clinicians, is it? One minute you’re confidently sharing evidence-based advice, and the next you’re questioning whether you should delete the post, explain yourself, or just quietly retreat and play it safe next time.In this episode, I’m sharing a real story from my own nutrition business — the post that sparked a wave of negative comments (and nearly knocked my confidence)… but also became my highest-performing piece of content.We’ll talk about how to handle criticism without spiralling, why disagreement online isn’t a sign you’ve done something wrong, and how leaning into slightly more polarising content can actually grow your audience, strengthen your authority, and attract the right clients to your business.If you’ve ever held back from saying what you really think because you’re worried about what people might say… this one’s for you.What You’ll Learn in This Episode Why getting negative comments online is a normal part of growing your visibility  How criticism can knock your confidence (and what to do instead of spiralling)  The key mindset shift from NHS clinician to confident business owner  Why disagreement doesn’t mean your clinical opinion is wrong  What actually happened when one of my posts received backlash (and why it went viral)  How polarising content can increase your reach, trust, and authority  The difference between being controversial vs. being clear in your stance  Simple ways to start creating stronger, more opinion-led content this week  A practical content exercise to help you stand out (without overthinking it)💬 DM me the word ACCELERATE on Instagram: https://www.instagram.com/dietitiansinbusiness/ If you’re ready to feel more confident showing up online, attract clients consistently, and build a business that actually works around your life… that’s exactly what we do inside Accelerate.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you’ve ever had a discovery call that felt so promising… only to hear “I’m just going to check with my GP first” — you’re not imagining it. And you’re definitely not alone.In this episode, I’m unpacking why so many potential clients hesitate to invest in private support (especially here in the UK), and what you can do about it. Because the truth is, it’s not that people don’t want help — it’s that your content might not yet be showing them why your support is worth choosing.I’m sharing three simple but powerful shifts you can make in your content so it doesn’t just educate or get likes… but actually moves people towards working with you. These are the exact strategies I teach inside my programmes — and they’re designed to help you attract more of the right clients, without feeling pushy or salesy.In this episode, I cover: Why potential clients default to free NHS support (and what that means for your marketing)  The key difference between talking about what people need vs what they want How to create content that makes your ideal client feel instantly understood  Why your content needs to highlight the cost of doing nothing (gently, not fearfully)  How to handle common objections like “I’ll try it myself first” before they even come up  Simple ways to show the value of your private practice without over-explaining  The mindset shift that makes selling your services feel natural (not uncomfortable) If this episode has got you thinking “my content isn’t quite doing that yet…” — don’t worry. This is exactly what I help you with inside my course:👉 Explore Social Media Made Simple: https://www.sarahalmondbushell.com/social-media-made-simpleAnd if you want to chat about whether it’s a good fit for you, come and say hello on Instagram:👉 Follow me here: https://www.instagram.com/dietitiansinbusiness/Send me a DM with SMMS and we can have a proper conversation about where you’re at and what you need next (no awkward sales chat, promise).I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Over the past month, I decided to run a little experiment in my business… and honestly, it was a bit of a wild one.I set myself a challenge to post four times a day on Instagram, every weekday, while testing some of the newest growth strategies (including trial reels). The goal? More visibility, more followers, and real data on what actually works right now.But here’s the truth… what I expected to happen and what actually happened were two very different things. So in this episode, I’m breaking it all down for you—what worked, what didn’t, and what I’d genuinely recommend if you want to grow your audience without burning out or wasting hours on content that goes nowhere.📝 What We Cover in This EpisodeWhat happened when I posted 4 times a day on Instagram for a month A behind-the-scenes look at trial reels (and whether they’re worth your time) Why more content doesn’t automatically mean more followers The biggest mistake people make when chasing Instagram growth A simple way to test content without doubling your workload How to use keywords to attract the right audience (not just more views) What “visibility content” actually means (and how to use it properly) Why polarising content can dramatically increase reach and engagement The power of content series to build trust and consistency What to focus on instead of chasing every new social media trend 💡 Key TakeawayIf you’re wondering how to grow on Instagram as a dietitian, this episode is your reminder that it’s not about doing more… it’s about being more intentional.Because the goal isn’t just more views—it’s getting seen by the right people who actually want to work with you.🔗 Links & ResourcesSocial Media Made Simple https://www.sarahalmondbushell.com/social-media-made-simple DM me “SMMS” on Instagram if you want to chat about whether the course is right for you ✨ Gentle Next StepIf you’re feeling a bit stuck with what to post, or like you’re putting content out there and hearing crickets… you’re not the only one.This is exactly why I created Social Media Made Simple—to help you build a strategy thatI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

This week’s episode is a big one… I’m celebrating 100 episodes of Beyond The Clinic 🎉 (which still feels slightly surreal to say out loud).And to mark it, I wanted to answer one of the questions I get asked all the time — should you start a podcast for your business?Because whilst podcasting can be one of the most powerful tools for building trust, authority, and sales… it’s also not something you want to add to your already full plate without a clear plan.So in this episode, I’m sharing the honest truth behind what it really takes — from the questions you need to ask yourself before you start, to the mistakes I made early on (hello perfectionism 👀), and how to actually make a podcast sustainable alongside a busy clinic and life.If you’ve ever found yourself wondering whether a podcast could work for you… grab a cuppa, this one’s for you 🤍What you’ll learn in this episode: Why starting a podcast without a clear purpose can quickly become overwhelming  The one question that matters more than “should I start a podcast?”  How a podcast can support your business growth (beyond just visibility)  What it really takes to stay consistent week after week  The perfectionism trap that nearly made me quit (and how I fixed it)  Why podcasting builds deeper trust than social media alone  How to know if you’re ready to share your voice and clinical thinking out loud  The importance of defining your ideal listener (and how it impacts growth)  The simple tech you actually need (and what you don’t)  How to repurpose your podcast into blogs, emails, and social content  What makes a podcast sustainable long-term (especially alongside clinic work)I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I’m sharing the honest story of my decision to leave the NHS after more than 20 years as a dietitian. This isn’t about criticising the system or the profession that shaped my career. The NHS gave me incredible experience, friendships and opportunities that I’ll always value. But there came a point where I realised the life I wanted and the way I was working were no longer aligned.I talk openly about the thoughts I had for years before I made the change, the guilt that came with wanting more, and the moment I realised I needed to take my private practice seriously. If you’re currently working in the NHS and quietly wondering whether you want something different, this episode will help you feel less alone and give you insight into what building something alongside your clinical role can look like.In This Episode I Talk About:Why reaching the top of my NHS career ladder still left me questioning “Is this it?”The guilt many clinicians feel when they start wanting more flexibility, challenge or incomeHow NHS systems and red tape can sometimes limit even the most committed cliniciansThe life event that made me re-evaluate everythingWhy I stopped treating my private practice like a side hustleDiscovering online income streams like digital products and coursesSelling my first nutrition resources online and the moment I realised this could workHow I doubled my NHS Band 8B salary in under two yearsSupporting other dietitians who wanted to build businesses of their ownThe moment I finally handed in my NHS notice after more than two decadesThinking About Your Own Next Step?If you love being a dietitian but feel like you want more flexibility, income or impact, you’re not alone. I now work with health professionals who want to build ethical, sustainable businesses that don’t rely purely on one-to-one clinical work.You can start by booking a free 20-minute discovery call with me here:https://thechildrensnutritionist.as.me/discoveryI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If your business currently relies on back-to-back one-to-one sessions, you’re not alone. Most dietitians start their private practice this way because it feels familiar and safe. But at some point, many practitioners realise that relying solely on 1:1 clients creates a ceiling on both income and impact.In this episode, I talk about the signs that it might be time to move beyond one-to-one work and start leveraging your expertise in smarter ways. I walk you through how to recognise when your diary is full but your income feels capped, why repeating the same advice is actually a huge opportunity, and how to introduce scalable offers without completely giving up your one-to-one clients.You’ll also hear how I structured my own business to include multiple levels of support, allowing me to help more people while protecting my time and energy.In this episode, you’ll learn:• The five signs it’s time to move beyond one-to-one clients• Why relying only on 1:1 sessions limits your income and impact• How to recognise when your expertise is ready to be leveraged• Simple ways to introduce scalable offers into your business• How to keep premium 1:1 support while adding leveraged income streams• An example of a tiered offer model that allows you to help more clients without working more hoursConnect with me on Instagram https://www.instagram.com/dietitiansinbusiness/Book a free discovery call to talk about your business https://thechildrensnutritionist.as.me/discoveryI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you’re wondering why your private practice isn’t getting clients, this episode will help you figure out exactly where things are going wrong.In this episode, I walk you through a simple 5-step self-audit that will help you diagnose where your client-getting process might be breaking down. Whether you’re a dietitian just starting out or you’ve been running your private practice for years, there are always small bottlenecks that can quietly stop clients from booking with you.Instead of guessing what’s wrong, this checklist helps you step back and look at the full journey from stranger → lead → paying client so you can spot exactly where to focus your energy to get more clients as a dietitian.In This Episode We Cover• The real reason you might not be getting enough clients in your private practice • The 5 stages of the client journey every dietitian business needs • Why more Instagram posts won’t fix a broken client pathway • How to check if you’re getting enough traffic and visibility • Why traffic without lead generation creates a major bottleneck • The often-overlooked step that builds trust before someone books • What to look at if people are clicking but not booking discovery calls • How to identify if your issue is marketing, offer positioning or sales • The simple way to diagnose exactly where your client pipeline is stuckBook a free 20-minute discovery call with Sarah to discuss Accelerate https://thechildrensnutritionist.as.me/discoveryI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If the words discovery call make your stomach do a tiny somersault… this episode is for you.In today’s episode, I’m walking you through exactly what to say on discovery calls if you want to hear more “yeses” — without feeling pushy, awkward, or like you’re suddenly auditioning for The Apprentice. Because the truth is, most of us were trained in the NHS… not in sales psychology.I’m sharing how I structure my discovery calls (with an 88% conversion rate), the questions I ask to build trust and connection, and the subtle psychological shifts that help clients confidently say yes. This isn’t about scripts or sleazy tactics. It’s about leading the conversation with clarity, warmth and confidence — so you can convert more discovery calls and finally stop hearing “I’ll think about it.”In This Episode, You’ll Learn:What a discovery call actually is (and when you really need one)Why batching your calls can improve your conversion rateHow to structure your discovery calls from start to finishThe exact type of questions that help you sell without feeling salesyHow to connect to emotion (without being dramatic or manipulative)The power of future pacing — and how to use it naturallyWhy asking for the sale on the call matters more than you thinkWhat to say when someone says, “I need to think about it”Why the fortune really is in the follow-upMentioned in This Episode:✨ Accelerate – The Health Business Mastermind https://www.sarahalmondbushell.com/mastermind📩 DM “accelerate” on Instagram to chat https://www.instagram.com/dietitiansinbusiness/I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you’ve ever ended a full day of client calls feeling exhausted, a bit resentful, and quietly wondering whether this business is really worth it… this episode is for you.In today’s episode, I’m unpacking one of the most common and uncomfortable questions I get asked by health professionals: how do I actually know if I’m undercharging? Because pricing isn’t something we’re trained for. We’re taught to care deeply, to help generously, and to put others first. And that’s exactly why so many brilliant clinicians end up pricing emotionally instead of strategically.I walk you through four clear, tangible signs that your prices may no longer reflect the true value of your work, plus simple awareness exercises you can use right now to break out of the undercharging cycle. I’m also sharing a very honest story from my own children’s nutrition business that completely changed how I thought about money, value, and what people are genuinely willing to invest when they trust you.If pricing has been sitting in the “I know I need to look at this… but I don’t want to” box, grab a cuppa and listen in. This one might feel a little uncomfortable in places, but in the best, most freeing way.In this episode, I cover:Why undercharging is incredibly common for health professionals The difference between pricing emotionally and pricing based on impact Sign #1: You’re busy and booked out, but barely profitableSign #2: The “price flinch” and the urge to justify, soften or over-explain your feesSign #3: Your prices are stuck in the past while your skills and support have grownSign #4: The emotional and energetic signals that quietly tell you something is offI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I’m unpacking something that might just be holding your business back - and you probably don’t even realise it. If you’re a dietitian or health professional who trained and worked in the NHS, some of the very habits that made you a brilliant clinician could now be sabotaging your private practice growth.These four habits are so common, so sneaky, and so deeply ingrained that most of us carry them into business without question. But here’s what you need to know: the NHS mindset and the CEO mindset are not the same. And if you don’t unlearn these patterns, you’ll struggle to build the freedom-filled business you deserve.Today we'll explore what they are - and how to replace them with something that actually supports your business success.What You’ll Learn:The four most damaging NHS-trained habits health professionals bring into businessWhy “waiting for permission” is slowing your growth (and how to stop)The subtle difference between patients & clientsWhy building a personal brand is a powerful necessityThe real reason pricing your services feels so uncomfortableA mindset reframe that helps you confidently own your worthI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Using AI in your marketing can feel like a big step as a health professional. You might see the potential time savings, while still questioning whether it fits with your standards, ethics, and professional responsibility.In this episode, I’m breaking down three often-overlooked costs of not using AI in your marketing and reframing what ethical, aligned AI use can actually look like in a healthcare business. This isn’t about cutting corners. It’s about protecting your time, staying visible, and building consistency without burning yourself out.If you’ve tried AI tools and felt underwhelmed, or avoided them altogether because they didn’t feel quite right, this episode will help you see how things can work very differently when AI is trained properly.In this episode, we cover:How manual marketing eats into your time & energyWhy inconsistent visibility affects trust and client growthThe risks of using untrained AIHow AI can support your marketing without compromising integrityI also share details of a live, hands-on workshop where I’ll show you how to build and train your own AI marketing assistant, tailored to your business, your niche, and your voice.👉 Find out more and book your place: https://www.sarahalmondbushell.com/ai-marketing-assistant-earlybird-openI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you’ve tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it’s even safe to use… you’re not doing anything wrong.In this episode, I’m sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely different approach I now use in my own business.I talk you through how I went from rewriting everything ChatGPT gave me, to building a custom AI marketing assistant that genuinely sounds like me, understands my business, respects professional boundaries, and saves me hours every single week. This is the exact system I now use to create podcast assets, emails, social content, and sales copy - without losing my voice or my integrity.And if you’ve ever thought, “This sounds amazing, but probably too techy for me” —-I promise you, it’s not. I’ll explain what actually goes into training ChatGPT properly, why prompts alone aren’t enough, and how you can build something that works for your business, even if you don’t have loads of content yet.What you’ll learn in this episode:Why generic ChatGPT outputs feel bland, robotic, and not like youThe hidden risks of using AI as a regulated healthcare professionalThe difference between using ChatGPT and training ChatGPTWhat an AI marketing assistant really is (and what it isn’t)How to teach AI your tone of voice, values, and professional boundariesWhy this approach saves time and improves resultsHow I use my own AI assistant daily across my businessDetails of my hands-on workshop where we build your AI marketing assistant togetherReady to build your own AI marketing assistant?I’m running a half-day, hands-on workshop where I’ll walk you through creating your own AI marketing assistant step by step — trained on your business, your voice, your niche, and your professional standards.You can join the waitlist here 👉 https://www.sarahalmondbushell.com/ai-marketing-assistant-waitlistIf you’ve been curious about AI but unsure how to use it safely, ethically, and in a way that actually sounds like you — this episode is your starting point.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs. You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build successful businesses. I also outline how the program works, I shares examples of the results my clients achieve, and the flexible tiers available for different budgets. You are welcome to book a discovery call to explore how you too can benefit from my business coaching programme. Here's the link to book: https://thechildrensnutritionist.as.me/discoveryTakeawaysThe episode provides an honest look at my business coaching experience.Accelerate was created to fill a gap in business education for dietitians.Personalized support is a key feature of Accelerate.Mindset coaching is integrated into the business coaching program.Accelerate is not just a course; it's a comprehensive support system.Flexible pricing options are available to accommodate different budgets.Community support is a significant aspect of the coaching experience.Sarah AI is a valuable tame saving tool for clients in the program.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Money can feel awkward to talk about — but if you’re running a business (especially one meant to support your life), getting clear on your numbers isn’t just helpful… it’s essential.In this episode, I’m walking you through how to create a business budget that actually works — one that pays you, supports your growth, and keeps things sustainable as you scale. We’ll talk through a simple income breakdown, what to prioritise at different stages of business, and how to build a realistic sales plan that aligns with your goals (without stress or spreadsheets).Whether you’re aiming for £2K or going beyond £5K months, this episode will help you feel confident about your money — and finally ditch that “I hope this works” energy for good.🎯 You’ll learn:How to figure out what to pay yourself (and when)The best way to structure your expenses as your business growsWhat percentages to allocate for team, marketing, CPD and operationsThe difference between thriving and just surviving financiallyWhy most health professionals underinvest in the wrong areasHow to create a sales plan to hit your income goals in 2026📌 Helpful Links:💻 Apply for the Mastermind📲 Message Sarah on WhatsApp: +44 7874 485069🎧 Create Your 2026 Business Plan with Me (Podcast Episode)I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 3 of Your Best Year Yet!In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.This episode is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. By the end of this episode you'll have identified hidden things that may be holding your business growth back.Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours. Part 2 (Episode 88) is getting strategic. We defined your annual money goal and mapped out the steps you need to take in order to achieve it.If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 2 of Your Best Year Yet!In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.In this episode we are getting strategic. We are defining your money goal and mapping out the steps you need to take in order to achieve it. By the end of this episode you'll have a fleshed out strategic plan.Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours. Part 3 (episode 89 - aires on Friday 23rd January) and is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow.If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 1 of Your Best Year Yet!In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026.Part 1 is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours. You'll hear my reflective questions to evaluate your offers, your audience, and the sales mechanisms you chose last year, ultimately leading to a clear dashboard of your businesses performance and highlighting your strategy for growth.Part 2 is coming on Wednesday 21st January (Episode 88)Part 3 on Friday 23rd January (Episode 89).If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If your 2026 goals include getting more clients, making more money or finally leaving the NHS behind, this episode is a must-listen. In part two of our 2026 planning series, I’m diving deep into the mindset shifts that changed everything in my business - and will help you stop hiding, start showing up, and attract consistent private clients without fear or overthinking.We’re talking self-doubt, fear of judgment, visibility blocks and what it really takes to break free from them (especially when you’re a highly qualified health professional who’s been trained to stay small).You'll walk away with three powerful mindset shifts, actionable habits to build your confidence online, and permission to show up imperfectly, consistently, and successfully.🎯 Whether you’re just starting or building your business, this episode will help you step into the business owner version of you that hits those 2026 goals.🎧 Listen now to learn:Why fear of being visible is so common in health professionals - and how to overcome itThe "Dare and Do" mindset that helps you act even when you’re scaredWhy your identity matters more than your outcomeThe truth about building confidence in your business (hint: small steps win)How to flex your visibility muscle and attract more of the right clients🔗 Useful Links:💡 Learn about Accelerate (Silver or Gold tiers) my business coaching ProgrammeWhatsApp me to see if we are a good fit: ‪+44 7874 485069‬📺 Watch this episode on YouTubeI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let’s start the year with intention. In this episode, I’m guiding you through a business planning session - the same process I use with my mastermind clients — to help you map out what you want to earn, what you’ll sell, and how you’ll structure your time to make it happen in 2026.Together, we’ll build your revenue targets, align them with your offers, and walk through a practical approach to planning how you'll book more clients and marketing efforts. No woowoo or vision boards, just a realistic, energising plan you can actually follow.Whether you’re aiming to reduce your NHS hours, go all in on your business or finally make more money in a structured predictable way — this episode gives you the method to do just that.🔗 Links Mentioned:🌟 Learn more about my business coaching offers including my lowest priced Silver tier: www.sarahalmondbushell.com/mastermind 📱 WhatsApp me if you have questions: Click to message or +44 7874 485069 📌 What You’ll Learn in This Episode:How to set a 12-month financial sales goalHow to break this into monthly sales targets and actionsChoosing which offers to sell — and sense check them for price profitabilityTwo different sales systems: live launching and evergreen sellingPlanning your sales events in your calendarTwo game changing questions to ask yourself that help you consistently attract leads and bring in new clientsI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this powerful conversation, I’m joined by international mindset and business coach Shelley Bosworth to unpack the real work behind building a courageous mindset. We dive into the practical side of mindset growth — what it looks like day-to-day for ambitious clinicians in business, and how confidence isn't the prerequisite for action — it's the result of it.Shelley shares her leap-from-corporate story, the link between mindset and burnout, why fear of success is more common than you think, and how to stop comparing yourself to others. If you've ever said “I just need more confidence,” this episode will help you reframe that thinking and offer a clear path forward.🔗 Relevant Links:👉 Take Shelley’s Self-Leadership Quiz: https://www.tryinteract.com/share/quiz/691314066c79630015f11a84📚 The Gap and the Gain book: https://amzn.to/4iRsskx🧠 Learn more about Shelley: shelleybosworthcoaching.com📌 What We Cover in This Episode:Shelley’s pivot from corporate to coaching during the pandemicMindset and strategy (and why you need both)Redefining success and what it means to youThe difference between courage and confidence The “Catch it, Challenge it, Change it” method to shift negative self-talkI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever wonder if you’re “doing Instagram right”? Or how much time you really need to spend on socials to actually see results?In this honest and insight-packed conversation, I sit down with Emma Donnelly — social media marketing manager and founder of Ask Emma Social — to talk about the real story behind content creation, going viral, and what actually works for health professionals trying to grow their businesses online.This isn’t about becoming an influencer or going viral. It’s about sustainable, strategic visibility that builds trust and converts quietly.Whether you’re feeling stuck or just want to stop overthinking every post — this one’s for you.🗣 In this episode, we cover:When to hire a social media manager (and how to know you’re ready)What actually matters in your Instagram strategy as a health professionalWhy going viral can damage your business (and what to do instead)The role of repurposing, storytelling, and consistencyWhy views often doesn't equate to sales, and what to track insteadHow Emma supports busy business owners (& why personalised content still wins)The one metric to start paying attention to now and into 2026🔗 Links & Resources💌 Get Emma’s free 30-day content prompt guide: subscribepage.io/30daysofsocialmediaprompts📥 Join the waitlist for my 2026 update of Social Media Made Simple: sarahalmondbushell.com/2026-social-media-made-simple-waitlist🏡 Explore my business growth & marketing advice: sarahalmondbushell.com📲 Follow Emma on Instagram: @askemmasocialI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

This week on Beyond The Clinic, I’m pulling back the curtain on my highest-converting sales campaign to date — a waitlist funnel strategy that brought in 12 paying clients in just 3 days… from an email list of only 22 people.Inside, I break down exactly how I built this “mini launch” — step-by-step — and share what made it work so well. No webinars. No masterclasses. No complicated tech. Just a few well-crafted website pages, a warm audience, and a wildly irresistible offer.If you’re tired of exhausting launches that take weeks to plan and deliver, or you just need a quick cash injection (hello Black Friday!), this episode will show you a smarter way to sell.So grab your notebook and a cuppa — I’m walking you through the full funnel build, including what I offered, how I priced it, and the exact email sequence I used.This strategy works brilliantly for healthcare professionals, especially if you don’t have a huge audience — but want results.Listen in and learn how to: ✔ Create a wait list full of eager buyers ✔ Sell an offer before it's even made ✔ Set up 4 simple website pages to do the heavy lifting ✔ Warm up your audience without overwhelming them ✔ Structure pricing, bonuses and emails that drive conversions💡 Mentioned in the episode: → Accelerate Mastermind – Join at 2025 prices, start in 2026 → Sarah’s Black Friday Offers – 50% off with BF2025COUPON at the checkout - ends Dec 1👀 Ready to build your own waitlist funnel strategy? DM me on Instagram @dietitiansinbusiness – I’ll happily give you some pointers.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Episode Summary: If you left the NHS dreaming of more freedom, only to find yourself working longer hours than ever, this episode is for you. I’m joined by the brilliant Kay Dewar — a master intuitive psychology coach and operations consultant — and we’re talking about the hidden reasons why so many regulated professionals find it so hard to rest (even when the systems are in place).Together, we unpack how deep-rooted perfectionism, people-pleasing, and NHS conditioning show up in your business — and how to gently unlearn the patterns that keep you stuck in the cycle of overworking. Whether you’re juggling a packed calendar, struggling to say no, or just feeling like there’s never enough time, you’ll walk away from this conversation feeling lighter, more seen, and with practical next steps to create space, ease, and sustainability in your workday again.Links & Resources:🧘‍♀️ Grab Kay's Ease Reset Audio Series (Free) → kandosupport.comWhat We Cover in This Episode:The sneaky NHS habits you might be bringing into your businessWhy regulated professionals often resist rest (even when they desperately need it)How guilt, perfectionism and “helping mode” lead to burnoutThe power of pausing: how 5 minutes of inner work can reset your dayWhy systems aren’t restrictive — they’re your rhythmPractical mindset shifts to create more space (starting today)A simple tool to use before saying yes to one more thingHow to stop letting fear and guilt run the show in your businessI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like Black Friday just doesn’t fit with the kind of business you’re trying to run? Like it’s too salesy, too noisy — or just not aligned with how you want to show up as a health professional?In this episode, I’m breaking down a values-led, ethically aligned approach to Black Friday that’s helped both me and my clients bring in meaningful revenue without discounting our time or compromising our integrity.I’ll walk you through the 6 biggest mistakes I see health professionals make during Black Friday — and exactly what to do instead. Plus, I’ll share what I’m personally doing this year (including a peek into the offers I’ll be running) and how you can adapt the same strategy for your audience — no sleazy selling required.So pop in your AirPods, grab a cuppa, and let’s map out your most aligned Black Friday yet.Here’s what we cover inside:Why discounting your 1:1 time is a no-no — and what to offer insteadHow to use Black Friday to build a future client pipeline (not just cash injections)The #1 strategy I teach my clients to use for Black Friday promosWhy “just bundling old PDFs” is a conversion killerHow to promote early without sounding pushy or desperateReal-life examples of how health professionals use low-cost offers to lead into high-ticket programsI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you’re either hiding completely or sharing way too much on social media?This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed.We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries.If you’ve ever worried about how much to share, what’s too personal, or how to build a brand that reflects who you really are — this is the episode for you.🔗 Links mentioned:💻 Kell’s Branding Workshop: https://www.kellbauer.com/brand-workshopIn this episode, we cover:Why personal branding is essential for healthcare professionals todayThe surprising power of micro-stories over big vulnerable postsHow to find the balance between being relatable and staying professionalWhy repetition is your best branding friend (not your enemy!)The somatic link between your body and your brand messageHow to use everyday moments (like dog walks!) to build connectionCreating a digital persona that’s still you — just the future youA powerful voice memo practice to help you clarify your story💡 This episode is part heartfelt reflection, part content strategy masterclass — and a gentle reminder that you’re allowed to take up space online in a way that feels safe and aligned.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You’re not alone - and in this episode, I’m pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I’m sharing the real story of how I went from terrified to totally confident online — and how you can too.Whether you’re just starting out or you’ve been lurking in the background for months, this one’s your permission slip to stop overthinking, start showing up, and use social media as the powerful business tool it can be.Grab a cuppa — it’s story time.🔗 Links & Resources Mentioned:👉 Check out my Social Media Made Simple course — designed especially for healthcare professionals who want to grow online without the cringe.🎯 In This Episode, I Cover:Why social media felt so unnatural at the start of my businessThe random health poster I used for my very first post (spoiler: not strategic!)What happened when I finally went live... and froze in front of 93 people 😳The 4 mindset shifts that helped me get comfortable on cameraWhy perfection is the enemy of connection — especially in our fieldA practical action step to help you start showing up with confidence this week💡 If you’ve ever said things like...“I feel too shy to post about myself online.”“What if someone from my NHS job sees it?”“I hate the sound of my own voice!”… then this episode is 100% for you.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

You’ve got the qualifications. The experience. The knowledge.So why does it feel so hard to be visible in your business?In this honest and empowering episode, I’m joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses.We talk about why confidence issues aren’t just mindset blocks - and how your body (not your brain) might be calling the shots. You’ll learn how to spot the nervous system patterns that show up as perfectionism, people-pleasing, procrastination, and visibility fear - and what to do about them.🎁 Grab Carah’s free Confidence Reset Guide — a 3-step process to help you embody a more empowered version of yourself: 👉 Download here🎙 In this episode, we explore:Why confidence issues go deeper than mindset aloneThe real reason visibility feels unsafe (even when you “know your stuff”)How to work with your nervous system instead of pushing throughPeople-pleasing, perfectionism, procrastination: what they really meanCarah’s go-to tools for regulating your energy before showing upMicro-actions you can take now to step into more confident visibilityThe truth about trauma-informed success for healthcare professionals🔗 Connect with Carah: 👉 Instagram 👉 TikTok 👉 LinkedInI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you're constantly showing up online… and still not seeing results from your content?In this episode of Beyond The Clinic, I’m joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions. 😩We dive into:The root causes of content overwhelm (and how to fix them)Why healthcare professionals struggle with content strategyWhat content actually builds trust, authority, and attracts dream clientsUsing AI and ChatGPT the right way (without losing your voice)How to create purpose-driven content that aligns with your offersThe truth about nichingStorytelling, consistency, and building a content system you can stick toWhether you’re feeling burnt out from content creation or just want to get smarter about how you show up online, this episode is packed with clarity, practical advice, and mindset shifts to help your content finally start converting. 🎯🔗 Links & Resources🧠 Jasmine’s Freebie: 30-Day Content Kit💼 Jasmine’s Website: jasminekatecopywriter.com📲 Follow Jasmine on Instagram: @copybyjasI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

🎧 Episode Summary:Feel like social media is just one more to-do that isn’t doing much?You’re not alone. In this episode, I’m sharing the exact shifts you can make to turn your posts into a client-generating machine — without chasing trends or posting every day.If you’ve been pouring time into educational content that gets likes but not leads, this episode will show you why — and what to do instead. Whether you’re a dietitian, nutritionist or health professional trying to grow your business online, this is your permission slip to stop winging it… and start seeing results.🔗 Useful Links:🔥 Join the VIP Waitlist for Social Media Made Simple https://www.sarahalmondbushell.com/social-media-made-simple-waitlist💡 What You’ll Learn:Why most dietitians’ content doesn’t convert (and how to fix it)The difference between educating vs marketingThe 3 types of posts every strategy needs (and how to map them to your goals)How to speak to your clients’ emotions (not just their symptoms)The simple content structure that brings in leads (even if you don’t post daily)I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

What if Instagram didn't have to feel like a full-time job… or a full-time failure?In this episode, I’m pulling back the curtain on my own 4-Hour Visibility Plan — the exact system I use (and teach my clients) to show up consistently, strategically, and most importantly, to get actual client enquiries from Instagram… without burning out, going viral, or spending your Sunday buried in Canva.If you're tired of winging it on social media, second-guessing what to post, or wondering why it's not leading to paying clients — this one’s for you.I’ll walk you through my weekly 4-hour workflow, break down what most health professionals get wrong about content strategy, and share real stories from clients who’ve made the switch — including the subtle mindset shifts that changed everything.No more algorithm stress. No more post-and-pray.Let’s make Instagram work for your health business — without it taking over your life.What We Cover:Why social media feels like a time suck (and how to fix that)The real difference between influencer marketing and expert-led businessesMy simple 4-hour-per-week system: Plan, Create, Connect, ConvertHow to align your content with your business goalsWhat to post when you want clients — not just likesMistakes to avoid that waste time and tank resultsThe mindset shift that helped me fall back in love with marketing🔗 Links & Resources:💻 Join the waitlist for Social Media Made Simple https://www.sarahalmondbushell.com/social-media-made-simple-waitlistI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Not every opportunity is worth saying yes to - especially when it comes to your professional credibility.In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too.Here’s what we cover:The 5 key filters I use to assess brand opportunitiesWhy I turned down a five-figure offer (and what happened next)Red flags to watch for — especially as a regulated HCPHow to protect your time, boundaries, and valuesWhat to say when you're not sure how to say “no”PS — The best brand opportunities often come through your social media content. And if showing up online feels a bit like your winging it or it's overwhelming, or simply “not working”... then you might be interested in learning about my brand new course — Social Media Made Simple.You don’t need to become a full time content creator or dance on TikTok to grow your business. You just need a plan that works for you. 📲 Join the waitlist now to be first in line to a massively discounted beta spot when doors openThis is an updated and re-shared version of Episode 46 to bring new clarity and value to an important business decision-making moment.Resources & LinksDoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims:https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-registerThe advertising staI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

The visibility strategy most dietitians skip (but can’t afford to)You’ve picked your niche, refined your messaging, and started showing up online...So why does it still feel like your content is falling flat?Why are you working harder, but still not attracting the right clients?Why are other professionals engaging, but your ideal clients nowhere to be seen?If you're nodding along, this episode is for you.In today’s episode of Beyond The Clinic, I’m breaking down what really happens after niche clarity — and how to turn your strategic positioning into visibility that actually brings in leads. Because visibility isn't just about "posting more." It's about placing your message exactly where your ideal client is already looking for help.From understanding your client’s day-to-day life, to picking the right content platforms, anchoring to one clear offer, and tracking what’s really working — this is your visibility blueprint.By the end, you’ll know:Why niche clarity alone isn’t enough to get clientsHow to choose long-form and short-form platforms based on real audience behaviourWhy email is the only non-negotiable in your content strategyWhat to focus on (and stop wasting time on)How to anchor your visibility to one offer and boost conversionsWhat data to track — and how to know what’s workingIf you’ve been questioning your strategy lately, this episode will give you clarity, confidence, and a visibility plan that feels doable — and actually works.🎧 Tune in now and start showing up in a way that gets seen, remembered, and trusted.🔗 Helpful Links💬 Book a free discovery call this September: https://thechildrensnutritionist.as.me/discovery🚀 Explore Accelerate Personalised Business Coaching : https://www.sarahalmondbushell.com/mastermind🌐 Visit the website: https://www.sarahalmondbushell.com🧠 Read the blog: https://www.sarahalmondbushell.com/blog/072📺 Watch on YouTube: 🔑 Keywords:dietitian business coaI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to the final episode of our Summer Reset series! In this special behind-the-scenes episode, I’m opening the doors to what’s actually shifting inside my business. After guiding you through five weeks of gentle reflection and intentional planning, I’m walking my talk and taking you inside the exact refinements, automations, and mindset resets I’ve made this season.From retiring a social media team (and why that decision felt like taking off a heavy coat) to embracing custom GPTs and ManyChat automations, I’m sharing what I’m keeping, dropping, delegating and streamlining - all in service of running a values-aligned business that supports my life and my clients.If you’ve been craving simplicity, structure, and space to think again… this one’s for you.🔗 Useful Links:💻 Join Accelerate (my business mastermind for health pros): https://www.sarahalmondbushell.com/mastermind📥 Grab the Free Summer Reset Planner: https://www.sarahalmondbushell.com/summer-reset-planner✨ In This Episode, I Share:What I’m refining in my business (think: funnels + automation tools that work)Why I let go of my social media team - and what’s coming next insteadHow I’ve embraced automation (including 12 custom GPTs!) without losing my unique voiceWhat I’m delegating this season to protect my energy and stay in my zone of geniusThe mindset shifts that brought my creativity back, and how I’m protecting it moving into Q4A peek at what’s next in both my businesses (hello new app + program plans!)🧭 Ready to Reset Your Business Too? If this episode sparked ideas or clarity, and you’re ready to step into the next phase of your business with real support — come explore Accelerate. It’s the business mentorship for regulated health professionals ready to grow in a values-led, sustainable way.👉 Learn more hereI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

As September approaches and the pace of life shifts back into gear, this episode is your call to pause, reset and get strategic about the final stretch of the year. Whether you’re still in summer mode or already feeling the autumn buzz, I’m walking you through a gentle but powerful Q4 planning process designed specifically for health professionals who want a business that works with their life - not against it.Inside this episode, we’ll map out what to stop, start, and systematise so you can enter October with momentum (and without overwhelm). Think of this as your September CEO ritual — one that’ll set you up beautifully for an aligned, energised and easy final quarter.Don’t forget, your Summer Reset Planner has pages that go along with this episode. If you haven’t downloaded it yet, now’s the perfect time.🔗 Links & Resources:🎁 Grab the Summer Reset Planner → Download it here🚀 Join Accelerate for business mentorship → Explore Accelerate📩 Let’s connect: DM me or send your questions to continue the conversation!💡 Inside This Episode:Why September energy is the real New Year for your businessA 3-part framework: Stop, Start, SystematiseHow to stop clinging to draining tasks, strategies, or offersThe power of polishing what's already working (instead of starting from scratch)What your “evolve” list is and how to make it actionableA simple Q4 prioritisation method across visibility, client experience and growthWhere to begin if you want to sell more with less effort this quarterThe small operational fixes that make a huge differenceHow to use your Summer Reset Planner to stay focused and avoid burnout🧠 Tune in if you’re ready to:Trade chaos for clarity this autumnReconnect with the heart of your businessMake the final quarter your most aligned (and profitable) yetI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

This episode is part 4 of the Summer Reset Series — and it’s one I wish I’d had when I was just starting out.Whether you're a brand-new business owner or deep in the “what am I even doing?” fog, this one’s for you.Sarah walks through the 3 powerful shifts she’d make if she had to start her health business again from scratch. These aren’t trendy tactics — they’re calm, focused moves to simplify your strategy, boost visibility, and create income without the burnout.🎧 Listen in for client examples, personal stories, and the honest truth about what actually works when you’re starting or restarting your online business.🔗 Resources & Links Mentioned:👉 Download your FREE Summer Reset Planner✨ What You’ll Learn in This Episode:Why being too broad in your niche is keeping you invisibleHow to choose one visibility platform and actually enjoy using itWhat makes a scalable offer workThe real reason “more” isn’t the answer if you’re stuck💡 Take the Next Step: Grab your Summer Reset Planner and carve out one quiet hour to reflect using the clarity, visibility, and offer audit prompts inside. It’s your shortcut to a more spacious, focused business reset.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Summer doesn't have to mean slowing down your business momentum — even when you're juggling school holidays, family life, and limited work hours. In this episode of the Summer Reset Series, Sarah shares her go-to 60-minute ritual, the Summer CEO Date, designed specifically for health professionals who want to stay productive and visible without burning out.You'll learn how to reset your focus weekly, gently reconnect with your audience, and move one meaningful project forward — even if you’ve only got two hours a day. It’s a practical, calming strategy that fits your life (not the other way around).Whether you’re running your business from your kitchen table or squeezing in admin between beach days and bedtime stories — this episode is your permission slip to work smarter, not harder this summer.🎁 Download the Summer Reset PlannerWhat You’ll Learn:How to set a weekly focus without overcommittingA step-by-step guide to your Summer CEO DateHow to maintain visibility with light-touch actionsWays to map your week using marketing touchpointsThe mindset reframe that helps you release the pressureI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Feeling mentally cluttered? Like your business has become one big to-do list with no end in sight?This 2nd episode of the Summer Reset Series is here to help you breathe again.In this reflective yet practical conversation, Sarah introduces the Keep, Kill, Evolve Framework — a gentle strategy to help you reset your focus and simplify your business without burning it all down.It’s for the clinician with 10 half-built offers, a Google Drive full of "someday" content, and a deep craving for clarity that actually sticks.🎧 Whether you're journaling with your planner or listening while hiding from your inbox with a cold brew, this one will help you cut through the fog and reconnect with what really matters.Inside This Episode:What business fog actually feels like (and why you’re not lazy — just overloaded)The “Keep, Kill, Evolve” method and how to apply it to your offers, content, and strategyHow one client made £43k by cutting what wasn’t working and creating spaceA personal story about the moment Sarah let go of something that didn’t fit — and what she gained insteadGentle reflection prompts to help you simplify and move forward with ease🎁 Grab the FREE Summer Reset Planner To accompany the Summer Reset Series, download your printable planner — packed with reflective prompts and a dedicated worksheet to help you complete your own Keep, Kill, Evolve list.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In the first episode of our Summer Reset Series, Sarah invites you to pause, reflect, and reset — without the pressure. This is not your typical KPI-driven business review. Instead, it’s a gentle, deeply human mid-year reflection designed specifically for dietitians and clinicians juggling care work, family life, and a growing business. You’ll hear why traditional metrics often miss the mark, how to measure progress beyond revenue, and why letting go might be the most productive move you make all year.Whether you're tuning in from a sun lounger or squeezing this in between clinic calls, this episode is your permission slip to slow down and check in with you.📎 Links + Resources:→ Download the FREE Summer Reset Planner→ Explore Sarah’s business mentoring→ Join the Accelerate Mastermind💡 What You’ll Learn in This Episode:Why the usual mid-year reviews don’t work for cliniciansThe hidden wins you’ve probably overlooked3 powerful reflection prompts to check in with yourselfWhy revenue isn’t the only marker of successHow real clients are redefining progress in quiet but profitable waysWhat to let go of this summer to create breathing room for autumnThe mindset shift that makes all the differenceI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let’s talk about lead magnets — because if you’re a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it’s not about being clever), and what to do if yours is flopping.I share the most common mistakes I see health pros make (yes, we’re looking at you, overly educational freebies), and I’ll guide you step-by-step through the tweaks that turn browsers into subscribers — and subscribers into clients.This isn’t about collecting emails for the sake of it. It’s about solving an urgent problem for your audience so they can feel seen, supported, and say: “Yes — you get me.”You’ll also learn:What makes a lead magnet irresistible (hint: it’s not the design)How to write a title that stops the scrollWhy emotional connection always beats information overloadAnd how tiny tweaks can seriously boost your resultsYou’ll hear real-life examples, client case studies, and the mindset shifts that make all the difference.Whether you’re just getting started or refining an existing freebie, this one’s packed with practical advice and strategic insight to help you create a lead magnet that actually does its job.Key TakeawaysYour lead magnet should offer relief, not just education.Keep it simple — don’t let the ‘clever clinician’ in you take over.Titles matter more than you think.A good lead magnet builds connection, not just your email list.Market research is your best friend. Listen to what your people really want.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I walk you through how I’ve created and implemented custom AI assistants, specifically designed to support freelancers and health professionals like us.I know firsthand how overwhelming it can feel juggling marketing, admin, and client support on top of the actual work you trained for. That’s why I believe digital assistants aren’t just a “nice-to-have”- they’re a game-changer.You’ll hear me share a step-by-step guide for building your own custom GPT using ChatGPT, even if you’re not techy (promise). We cover how to get crystal clear on your assistant’s purpose, what kind of knowledge it needs, and how to give it instructions so it actually sounds like you and reflects your expertise.My goal? To help you reduce burnout, boost your efficiency, and give you back more time to focus on the work that lights you up.Takeaways:Custom AI assistants can help you save time, energy and headspace.You don't need to be “techy” to build one—just clear on what you want it to do.A GPT can help with client support, coaching, marketing, and repetitive tasks.The key is gathering the right knowledge to create its brain and being specific about it's purpose.You'll also want to make sure it reflects your tone of voice.AI doesn’t replace your expertise—it amplifies it.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

📝 Episode Summary: In this heartfelt conversation, I’m joined by Holly Monday-Jones—a critical care dietitian turned wellbeing advocate—who shares her journey into entrepreneurship and why she’s made it her mission to support healthcare professionals battling burnout.We dive into what burnout really looks like (spoiler: it’s not always obvious), why freelance healthcare professionals are often most at risk, and how COVID fundamentally changed the wellbeing landscape in our industry. Holly opens up about her own burnout story and the surprising findings from her master’s research into wellbeing in dietetics.Whether you’re already feeling the signs of burnout or just want to safeguard your wellbeing as a healthcare professional, this episode is full of real talk, practical insights, and compassionate guidance.🎧 Listen in if you want to learn:The subtle warning signs of burnout that most people ignoreWhy traditional self-care advice isn’t enough (and what to do instead)How Holly developed a responsive, tiered wellbeing service tailored to healthcare professionalsThe boundary-setting habit that changed everything for herWhy freelance dietitians often experience more burnout, not lessWhat the research really says about burnout in dietetics—and why it’s not enough✨ Guest Bio: Holly Monday-Jones is a critical care dietitian with over 14 years in the NHS and founder of HMJ Wellbeing Solutions. Her work focuses on burnout prevention and tailored wellbeing strategies for healthcare professionals. She combines lived experience, research, and compassionate support to help caregivers prioritise their own health—so they can keep doing the work they love, without burning out.📌 Links & Resources Mentioned:Take the Burnout Barometer Assessment: https://hmjwellbeing.scoreapp.com/Connect with Holly on Instagram: @HMJWellbeingVisit HMJ Wellbeing Solutions: www.hmjwellbeing.com / [email protected]💬 Loved this episode? Tag me on Instagram @thechildrensnutritionist and let me know what resonated most—or share it with a fellow healthcare pro who needs to hear this.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I’m sharing my personal journey through burnout and how it led me to create Sarah AI — a digital tool designed to help healthcare professionals use AI while staying true to their voice and values. I open up about the emotional toll of over-preparing, the disconnect I felt when using AI tools that didn’t sound like me, and how I taught AI to work around me, not the other way around. Sarah AI was born out of a need — not just for support, but for something that could genuinely reflect who I am and what I stand for.TakeawaysThis episode isn’t about AI trends or flashy tech tools.It’s a story about burnout and the spiral of over-preparing.I had to teach AI how to fit around me — not the other way round.Even with tools, I still felt stuck and emotionally drained.A lot of AI content felt polished… but lacked authenticity.I found myself editing the soul back in, every time.I’m deeply protective of my voice and my values — and I know you are too.But AI can be a thoughtful extension of you.That’s why I created Sarah AI — so it could become the business coach in your pocket.Because using your voice with confidence shouldn't mean doing it all alone.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let’s talk about AI—not as something futuristic or overwhelming, but as something quietly transforming how we work right now. In this conversation, I shared how AI tools are already woven into our day-to-day as clinicians and business owners. The truth? You’re not being replaced by AI—you’re being held back if you’re not using it.I walked through five of the smartest AI tools I use and recommend, not because they’re trendy, but because they genuinely help lighten the load. From creating slick presentations in minutes to cutting down hours of admin and content editing… these tools are here to help you work smarter, not harder. And as someone who deeply values efficiency, visibility, and freedom—I’m all in.Key Takeaways:AI isn’t coming—it’s already here in your workflow (whether you realise it or not).The bigger risk isn’t AI replacing us—it’s ignoring the tools that make our jobs easier.The right AI tools help you grow faster, create more ease, and avoid burnout.Gamma AI helps you create beautifully branded presentations in minutes.Descript makes video and podcast editing ridiculously simple.Heidi AI saves you time on clinical notes and documentation.Surfer SEO boosts your blog visibility and helps you rank on Google (without being an SEO expert).Sarah AI (yes, I made one!) gives you a business strategist in your pocket—personalised, strategic, and tailored to health pros.You don’t need to master them all. Start with ONE tool. Watch what shifts.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I’m sharing the behind-the-scenes story of how AI went from something I resisted... to something I now can’t imagine running my business without.I talk candidly about the initial fear, confusion, and frustration I felt when AI tools started flooding the online space — and how it hit me hard (including a big drop in my SEO traffic and income).But I also share how things shifted. How I stopped seeing AI as a threat… and started using it as a genuine teammate in my business.You’ll hear about the different tools I tested — from ChatGPT to Claude to Gemini — and what each one is actually good at (because yes, they all have their quirks).And I’ll introduce you to Sarah AI — the custom assistant I created for other healthcare professionals who want to grow their businesses ethically, without spending all day online or learning tech they’ll never use.This one’s honest, hopeful, and full of practical takeaways if you’re still figuring out where (or if) AI fits into your world.Takeaways:When AI first exploded, it felt like a threat — especially to how I’d built my business through content.I experienced a big drop in SEO traffic and income, and I’ll talk about what that was really like.I initially found AI tools frustrating and overwhelming — but I kept going, and it changed everything.The real turning point was when I stopped seeing AI as a “shortcut” and started treating it like a team member.Different tools do different jobs:ChatGPT is brilliant for planning and internal strategy.Claude writes content that actually sounds like me.Gemini helps me with research and admin-type tasks.I created Sarah AI because none of the tools were quite built for us — health professionals with ethical standards and complex lives.AI isn’t here to replace us. It’s here to support us — especially when we’re tired, stretched, or just don’t want to stare at a blank screen again.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I opened up about something I’ve been leaning into more and more in my own business: how AI can be a supportive tool — not a replacement — for those of us in health and helping professions.I shared my thoughts on the ethical concerns that come up (because let’s be honest, they’re valid) — but also how AI, when used well, can help us work smarter without losing the heart and integrity of what we do.I introduced my own AI tool — Sarah AI — and walked through how it can support you with content creation, business planning, and repurposing, all while keeping your voice and values intact. This isn’t about automating away your expertise — it’s about creating space for deeper work, clarity, and yes… breathing room.Inside the episode, I talked about:Why AI can be a powerful assistant for health freelancers — if used intentionallyHow to keep it ethical and personalised (think: clarity, context, and cues)Ways to use AI to overcome creative blocks, get organised, and make marketing easierWhat it looks like to embrace support without outsourcing your soulAnd how I personally use AI to make my business more balanced and joy-filledThis one’s for you if you’ve been curious (or cautious) about AI — and you want to explore how to work with it in a way that feels good and still puts people first.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Beyond the Clinic, Episode 58 🎙️Hello and welcome. I am Sarah Almond Bushell, and today we are diving into a question I hear all the time: how do you build an audience before you have anything to sell? Picture this: an early morning, the house is quiet, and you are at your kitchen table with a cuppa, feeling that familiar buzz of excitement and nerves. You want to build a business, you feel the calling, but you are not sure where to begin with your audience.Episode Summary 🌟In this episode, I am sharing my step-by-step approach for growing an engaged audience from scratch, even if you are still working NHS shifts, juggling family life, or feeling a bit lost on social media. Building an audience is not about fame or becoming an influencer. It is about trust, connection, and showing up as your authentic self, long before you ever try to sell.You will hear how I started out, from posting late-night tips in my pyjamas to building a thriving community. I am sharing practical strategies, real-life examples, and the mindset shifts that make audience building feel doable, not daunting. By the end of this episode, you will have a clear, actionable plan to start connecting with the right people, one step at a time.Key Takeaways ✨Start Before You Are ReadyYou do not need a polished offer or a perfect niche to begin. Simply show up, share what you know, and listen to what your audience needs.Focus on Connection, Not PerfectionYour audience wants to feel seen and understood. Share pain points, micro-education, and behind-the-scenes glimpses to foster real relationships.Consistency Over Constant PostingYou do not need to post every day, just consistently. Mark it in your diary, keep it manageable, and trust that small actions add up.Engage AuthenticallyMeaningful comments on other people’s content and genuine interactions in your niche help you build relationships and attract new followers.Imperfect Action Builds MomentumForget waiting for the perfect plan. Take small, brave steps and adjust as you go. Your audience will grow as you grow.Thank You for Listening 🙏Thank you for joining me today. If this episode gave you the nudge you needed, please share it with a friend who is just starting out. Remember, you do not need to have it all figured out before you begin. You simply need to start showinI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome along to episode 57. This episode is a deeply personal one that I’ve titled The Season That My Business Nearly Broke and What I Did Next. It’s a vulnerable share, and if I’m honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.Episode Summary 🌟In today’s episode, I take you through the highs and lows of my journey over the past two years. My business, The Children’s Nutritionist, went from thriving, 150,000 monthly visitors, 500 new email subscribers each month, and incredible social media engagement - to a sudden and dramatic decline.I share the honest truth about what happened when my website traffic tanked, my engagement flatlined, and I was left wondering if all my hard work had been for nothing. But this isn’t just a story of struggle. It’s about resilience, adaptation, and finding new ways to thrive.If you’ve ever felt like you’re doing everything right but still seeing your results dry up, this episode is for you.Key Takeaways ✨You Are Not Your Metrics: Your worth isn’t defined by page views, likes, or open rates. Numbers will rise and fall, but your expertise, passion, and commitment to helping others are what truly matter.Connection Over Content: Building real relationships with your audience is far more valuable than chasing algorithms. Trust and human connection are the real currency in today’s online business world.Business Is a Journey: Success isn’t a one-time decision. It’s a series of small, brave choices made every single day. Growth often comes from the messy, uncertain moments, not just the wins.Stay Curious and Open: The business landscape evolves quickly. Clinging to outdated strategies is like building on quicksand. Stay curious, keep learning, and adapt to the changes.Success Is Inevitable If You Don’t Give Up: Resilience is key. Keep showing up, even when it feels like no one is watching, and believe that your success is just a matter of when, not if.Let’s Connect 💬If today’s episode resonated with you, I’d love to hear from you. Tag me on Instagram, reply to one of my emails, or share this episode with someone who needs to hear it.Until next time, keep believing, keep adapting, and keep building the business and life you truly want. BI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome! 🎙️Hello and welcome to today’s episode! Today, we’re diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Don’t worry, though – this isn’t about being loud or going viral. We’re talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If you’re naturally an introvert like me, this episode is just for you.Episode SummaryIn this episode, I share my personal journey of overcoming the fear of being seen. You’ll hear about the mindset work that changed everything for me and discover five simple, actionable steps you can take today to start showing up in a way that builds trust and leads to bookings. Whether the thought of posting makes you sweat or you’ve been stuck overthinking every little detail, by the end of this episode, you’ll know how to show up authentically and confidently.Key Takeaways🔑 Visibility isn’t about being loud; it’s about being open to being seen and heard.🔑 Perfectionism is just fear in disguise. You don’t need to be perfect to be powerful, but you do need to be present.🔑 Small, consistent actions paired with mindset shifts can lead to big results.🔑 Your ideal clients can’t find you if you’re hiding. Showing up is the key to connection and growth.Resources & Links➡️ My five-part visibility roadmap, Show Up and Shine, is packed with simple actions to help you build confidence, credibility, and clients.➡️ Need support with visibility? DM me on Instagram for personalised tips and encouragement. Call to ActionYour action step for today: Pick one of the five Show Up and Shineactions we covered and actually do it. Don’t wait for the perfect moment. Start small, start safe, but start today. Visibility is a daily practice, and it’s the key to building a business that truly makes a difference in your life.Thank you for tuning in! Remember, your people can’t find you if you’re hiding. When you show up, everything changes. Bye for now! 💛I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery