047: Influencer Marketing, Beyond A One-Night Stand

I decided to change it up on this episode of FOMOfanz as I switch to the other side of the microphone for two very unique interviews I did on the topic of influencer marketing.  As you'll hear in both interviews I tried to provide a unique perspective as someone that grew his brand as an influencer and has worked with 30 different companies in an influencer capacity while also being someone that has implemented influencer marketing campaigns and works with brands in 2017 to build out strategies for brands in both the B2B and B2C space.   First half of this episode is my interview on the Onalytica Podcast where the focus of the interview is on the on the importance of influencer marketing in 2017 and how to #ThinkLikeaFan Second half of this episode I joined the Influence Pros weekly show hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence to discuss Why Engaged Influencer Communities Trump Influencers With High Following! Topics covered in this episode: Why change, collaboration, and community are key to any business How building a community is far more effective than having a following Why incentives and rewards need to be individualized How to guide interactions into more valuable one on one conversations Why employee trust is the first step toward embracing influencer marketing Quotes From This Episode ”No one event, no one gig, no one opportunity is worth losing the trust and authenticity I have with my community.”  —@iSocialFanz ”People want to be able to engage and have conversations with you.” —@iSocialFanz “A mutual understanding of unfiltered trust and transparency so we can learn from each other. I think that is the future.”1 —@iSocialFanz “I actually think of an influencer now as three different types. I think of an influencer as a social amplifier, or a celebrity type. The second type being subject matter expert or someone that is really the one that is boots on the ground practitioner. And then the third one being the thought leader, the one that has the read, has the stage, but also is the one that knows who the right expert is to connect with and often times who the right amplifier is.” —@iSocialFanz “The strong influencers of today are not people that ever mention how many followers they have, they talk about how many people they engage with, how many conversations.” —@iSocialFanz