PODCAST · business
FOMOFanz the Brian Fanzo show
by Brian Fanzo
FOMOFanz is hosted by Brian Fanzo, Digital Futurist & Keynote Speaker and founder of iSocialFanz. Brian is also the host of the FIRST Daily NFT Podcast called "NFT 365" and also HOST of the FOMO Fanz podcast and Press The Damn Button PodcastEach week Brian will educate, motivate and inspire you the listener curing your Fear Of Missing Out around Creator Economy, Influencer Marketing, Futurist, Digital Marketing, Social Media, Entrepreneurship, Personal Branding, Public Speaking.
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100
NO FOMO with Non Fungible Tokens: NFT 365 Podcast
Back for another monthly episode of FOMOFanz and on this episode we are curing your fomo around Non Fungible Token by answering the question what has Brian Fanzo been up to? Launched on Nov 11, 2021 is the newest podcast hosted by Brian Fanzo and it's a DAILY podcast that is also minting an NFT 365 days of the year all ending on 11.11.22. Listen to NFT 365 in your favorite podcasting apps or go to: http://NFT365podcast.com Also make sure to check out our creator coin $ADHD at http://adhdcoin.com Join our discord at http://discord.gg/adhdcoin
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99
Social Audio Wars: Creator Strategy on Clubhouse, Spotify Greenroom, Twitter Spaces and others!
Social Audio is no doubt the trendy thing in 2021 but it wasn't till June of 2021 that the wars between platforms have really hit the mainstream. Clubhouse was the first to market and there were some side apps popping up but just this week Facebook Live Audio and Spotify Greenroom took over the headlines. But it's easy to compare features and talk about startup app vs big brand app or startup focused on community vs big brand focused on audio... In this episode, I get away from debating which is better Clubhouse or Twitter Spaces or Spotify Greenroom and move towards what we need to think about when it comes to strategy in a medium that is new... What is the strategy needed to be an early adopter that doesn’t get caught up in the noise. When is it important to test and tweak vs go all-in with a strategy. Creator coins disrupting how we look at monetizing these platforms like with ADHDcoin.com What are the key steps for a strategy to make success possible Define and visualize success Map out goals with data that is measurable Look at audience and platform differences within targets and focus. The last 45 minutes I pulled up 6 friends to ask questions and share their thoughts doing a little bit of live coaching and strategy work. Dr. Aditi Dana Bowling Nidhi Tewari Gary Henderson Evan Kirstel James Nickerson We also talked about Discord and the creator economy and the impact this all has with creator coins and how I’m looking at brand partnerships… ——— MISFIT MAFIA ———— Text: PODCAST To +1 (703) 686-8551 to join the Discord server which launches around MISFIT MAFIA and creator economy: Creators Speaking & Storytelling Multi-Hyphenated Marketing & Social Media
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98
What is the Misfit Mindset?
For those crazy enough to believe they can change the world together! https://misfitmindset.substack.com/ Misfit Mindset is a bi-weekly substack covering a broad range of multi-hyphenated topics with some cool collaboration opportunities as well as some familiar friends and leaders sharing insights….. Even more exclusive things will be rolling out to subscribers with $ADHD creator coin incentives, exclusive merchandise releases and weekly content. My mission is to provide a combination of unfiltered access to what's going on in my head and the key aspects I believe make up this Misfit Mindset that so many identify with! Each subscriber issue will contain a section on: Multi-Hyphen Creator Perspective Misfit Change and Disruptive Trends Mindset Inspiration and Mental Health Awareness And some motivational steps to take action on, aka Press The Damn Button. I'm also looking to push the boundaries within each issue to include video, social audio, and creator economy social tokens. I've also designed some creative ways to reward and celebrate this amazing community that I'm so thankful to be a part of. (see a preview of merch in the photo above) With that being said, the first issue will drop 5/5/2021 so please make sure to add this email address to your contacts so you don't miss out as we all know I love and hate me some FOMO. I'll leave you with the quote that's inspired me as a futurist and early adopter……. as I hope we encourage each other to embrace our inner misfit and be excited for where we are going…. "Skate to where the puck is going to be, not where it has been!" - Wayne Gretzky
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How Creators and Speakers are using Clubhouse to Grow Their Business
On this episode I changed it up and bringing to you a fun interview I had recently on Grand Baldwins Speaker Lab podcast where I broke down the tips and tricks I'm using on Clubhouse to grow my business as full time public speaker and content creator. From Speaker Lab: Have you heard of using Clubhouse for your speaking career? Clubhouse is the hottest app right now and it's by invitation-only. Friend of the show, Brian Fanzo, is joining us on today's The Speaker Lab. He's here to talk about what it is, how to use it for booking gigs and how it has helped his mental health during the pandemic. Hear us dive into those Clubhouse-related topics and so much more on episode 331 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: What's the difference between speaking for free versus speaking for no fee? What is his top tip for using Clubhouse as a speaker? How is this app like a pop-up mastermind? Why asking great questions on Clubhouse is the way to stand out. Is it better to host or participate? How this app has helped his mental health through this pandemic. How can you find your groups on this app and insert yourself in their conversations? Should you have a call to action? And so much more! Follow Brian on Clubhouse: https://www.joinclubhouse.com/isocialfanz Let’s Connect: I’ve launched a NEW YouTube: www.YouTube.com/BrianFanzoVX 😎 Twitter: https://Twitter.com/iSocialFanz 📸 Instagram: https://Instagram.com/iSocialFanz 🖐️ Linkedin: https://linkedin.com/in/brianfanzo 👉 Facebook: https://Facebook.com/BrianFanzoSpeaker 🎙️ TikTok: https://www.tiktok.com/@iSocialFanz 🚨 Keynote Speaker Website: https://www.BrianFanzo.com ➜➜➜➜➜➜➜➜➜ Brian Fanzo is a Digital Futurist Keynote Speaker, Podcaster, Dad of 3 Girls and Proud Pager-Wearing Millennial! Want more? ➜➜➜➜➜➜➜➜➜ Keynote Speaking & Virtual Event inquires email [email protected] or call 1-704-965-2339
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A Digital Futurist Mindset to Future-Ready Your Business
Brian is fired up and excited for what the future holds and the big changes he has in store. On this episode, he shares that excitement while also giving ACTIONABLE advice on what every brand, small business and entrepreneur must do today to move away from "Future-Proof" and empower a Future-Ready business! Brian was the first government contractor to brief the Joint Chiefs of Staff at the Pentagon and not wear a suit and tie. The result of his presentation (on recruiting government employees) sparked a conversation around the importance of conformity versus empowering people for success. He paved the way for positive change in the toughest, regulated environment. Everyone gets excited about new trends and technologies, but the successful adoption of new ideas requires a culture that enables and supports the change. Technology should bring people together, not push them apart. In this program, Brian teaches how to leverage new technology and collaboration tools in order to achieve better business results. (Spoiler alert… his advice might surprise you!) Before you focus on the next shiny object, you must first set the course for your business, learn how to embrace innovation, and identify the right technology for today. Learn more about Brian's focus as a Digital Futurist on his speaker website: https://www.BrianFanzo.com
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95
How to attract Millennial and Gen Z Buyers!
“We need to attract a younger audience!” “We need to do Snapchat & TikTok as our membership is all over 40” “We want diversity and younger people but I guess they don’t like joining associations!” These are just some of the statements that are made when I’m brought in to give a keynote or workshop with an association as they believe “I have the secret weapon for reaching those pesky kids under the age of 40”. The truth is what they are saying is our membership numbers are going down, our members are getting older and we’ve tried every social network and non of them seem to work... On this episode Brian breaks down some of the key mindset shifts needed to attract this younger more "digitally plugged" consumer: Telling Great Stories and Wanting To Be A Storyteller Aren’t The Same Shrink The Distance Without Removing the Exclusivity Members Treasure Provide exclusive access Experiences over Benefits: Be Part Of The Conversation Without Having To Own It Hire Brian To Speak At Your Next Event! Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Please email Brian’s speaker agent Michelle Joyce to check his availability for speaking at your upcoming event or association. [email protected]
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94
How TikTok Will Make Us Better Marketers
TikTok took over the social media world in 2019 and as with any new app some people love it, some people bash it and some people are just too overwhelmed to care. I decided to dive in about 18 months ago to see what it was about and I've been on it almost every day since. But funny enough my focus hasn't been about getting TikTok Famous or even how to market on TikTok rather what about this app can we learn from to use in our other marketing. So on this episode I breakdown a wide range of lessons I've discovered about TikTok as a marketer but if you want to learn TikTok or become TikTok famous you can read the Social Media Examiner blog post linked below as my focus is: Not about HOW to use TikTok or really WHAT marketers should do on TikTok rather WHY and where else can we implement what’s working on Tiktok. I discuss: Putting fun into social media Best social app for sharing to other social apps My 9 year old Daughters first opinion of the app How the "For You Page" inspires creativity and the hope of being discovered without a following Different formats 15, 60 and live streaming The amazing ability it has of helping you find your tribe or content that you want in that moment. The most popular groups and types of content I found and was inspired by. How collaboration is an essential part of the app. Yes music is a massive part but all of the other features are for 'sound off' listening which is super smart. How to understand the recent news about TikTok privacy and military banning TikTok. I hope I inspire you at the end of the episode to think differently about TikTok and the next shinny object as you don't have to be everywhere but it's important to learn from what's working to be better where you are currently marketing!
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93
A Decade of Influencer Marketing: Good, Bad and Future!
Since 2010 I've had the experience of being hired as an influencer, hired to create influencer strategies and run influencer campaigns for brands not to mention buying many many things as a consumer influenced by other influencers. So on this episode I breakdown this first decade of Social Media Influencer Marketing on what we can learn, how far it came and where it will take us in the future. Two articles I mentioned in this episode: Goodbye to the Influencer Decade, and Thanks for Nothing People Are Poking Holes in Influencer Tactics – What Comes Next? Want to hear more on my take on influencer marketing or have me speak at your brand or association on the topic visit my speaker website www.BrianFanzo.com to check out my current programs on the topic!
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92
Controversial or Genius Marketing: CyberTruck, Peloton, Aviation Gin
On this episode, I share MY TAKE on a couple of buzz heavy marketing experiences that I believe were a combination of controversial, genius and a product of today's world. I can promise you won't hear this take from most marketers or advertising gurus but IMHO all 3 of these examples are great for studying what not to do, what to do and why sometimes doing what you shouldn't becomes the best thing you've done. CyberTruck by Tesla Peloton Ad Aviation Gin - Ryan Reynolds "Bike not included" Hosted by Brian Fanzo Brian Fanzo is a translator of geek-speak, change evangelist, podcast host, emcee and keynote speaker on social media marketing, cross-generational communication, innovation, and digital empathy! Speaker Site: https://www.BrianFanzo.com Blog/Media: https://www.iSocialFanz.com Speaker agent: [email protected]
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91
Personal Branding: 2 Ways To Standout in 2020
On this episode Brian gets into a little rant about the current state of personal branding focusing on: What will work in 2020 more than it ever has before Difference between simplicity and having a niche Role of authenticity and transparency How to see thru the BS and who you should trust and follow in your personal branding journey This episode is shorter than past episodes and I have a plan to release more of this length moving forward. Let me know your thoughts by messaging me @iSocialFanz on your favorite social network. FOMOFanz is hosted by Brian Fanzo Brian Fanzo is a translator of geek-speak, change evangelist, podcast host, emcee and keynote speaker on social media marketing, cross-generational communication, innovation, and digital empathy! Speaker Site: https://www.BrianFanzo.com Blog/Media: https://www.iSocialFanz.com
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90
Productivity & Time Management Tips from someone that hates process, loves chaos and has ADHD!
On this episode Brian shares his tips and tricks around being a productive business minded content creator, entrepreneur and keynote speaker while also being a Dad that was diagnosed with ADHD at 31 years old and someone that has always taken great pride in being great in times of chaos. Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com
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Press The Damn Button - Business Video Why, How and Where
Yes PRESS THE DAMN BUTTON is my mantra but you might not understand exactly what I mean or how I leverage this mindset within my work flow. On this episode I answer your most popular questions in regards to creating video as a business content creator! Where Press The Damn Button Started Why 2020 will also be the year of video What to do after you press the damn button Video strategy for those who embrace the press the damn button What you must do before you record strategic video Why I told those wanting to create viral video to stop listening to this podcast. How I've leveraged lessons from TikTok to create better business videos on Linkedin. My process for creating videos includes defining success, mapping goals, understanding my target audience, thinking about post-production and building a story around my 3 key takeaways. What does my workflow & production of videos look like from my laptop aka my studio recording on a webcam or DSLR camera? What apps and workflow do I use when creating video via my mobile phone. How I think differently about Instagram video vs Linkedin video vs Facebook Video vs YouTube Video. Why EVERYONE must embrace video in some format Tools, Gear, Book mentioned in this episode: Recorded on eCamm Live: https://www.ecamm.com/mac/ecammlive/?fp_ref=brian51 Techsmith: Snagit & Camtasia Video Captions: Quicc.io http://cap.quicc.io/signup?fpr=isocialfanz Video capturing: DSLR, Webcamera here: https://www.amazon.com/shop/isocialfanz# Video editing on the phone: VideoShopapp: https://www.videoshop.net/ Amazon INFLUENCER GEAR PAGE: www.amazon.com/shop/isocialfanz This is a long episode but I promise its full of massive value and insights around everything I think and do with video to grow my business, build trust and create authentic business relationships! SPONSORED by Wix.com Check out Wix to find out how to build your business on the web.
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88
Don't Like Selling? This is what you must do then!
On this episode I share how raising my hand has been the key to my success as someone that wants to please everyone and is often afraid to make an ask for what I want.... Yes these quotes are true but for some of us it's still scary and there's another way to make this work: "If you don't ask, you don't get." - Stevie Wonder "Life is 10% what happens to you and 90% how you react to it." - Charles R. Swindoll "The secret to getting ahead is getting started." - Mark Twain Ps... Listen to the show and I would love your feedback as this is also a massive section in the upcoming book... --- SPONSOR---- Wix.com There’s a Better Way to Build Websites Design and develop custom websites for your clients in less time with the most innovative web design platform. Also check out my segments on Cheddar TV sponsored by Wix: https://cheddar.com/media/busting-digital-myths-limited-resources-means-small-business-owners-have-to-do-many-jobs-on-their-own
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87
Personal Branding and Social Media For Those Just Starting Out!
So it's crazy to think that I would go back to school.... Well yes because that isn't happening but I did get a chance to do a guest lecture at UW-Madison today for Life Sciences Communication 432 course thanks to professor Don Stanley! And WOW was it fun answering questions and sharing my thoughts on personal branding, social media and telling stories... So much fun that I decided to use their questions as the basis of this episode sharing what they asked and what I learned from them. On this episode we talk: Where to start creating content? How to get your content in front of your audience How to discover your online voice What strategy works for sharing content across multiple channels How to deal with having different passions and wanting to share them on one account How to grow your following and stand out when you have only 2 followers and those are your mom and your professor What content is best for when you're starting out What should your first blog be The value of #BeYourself And many more... Life does work in funny ways and I feel like today going back into the college classroom was one of those super cool never would have thought I'd do types of experiences!! Thanks to all the students in #uwLSC432 for having me & asking amazing questions! --- SPONSOR---- Wix.com There’s a Better Way to Build Websites Design and develop custom websites for your clients in less time with the most innovative web design platform. Also check out my segments on Cheddar TV sponsored by Wix: https://cheddar.com/media/busting-digital-myths-limited-resources-means-small-business-owners-have-to-do-many-jobs-on-their-own
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86
How to Get Out of Your Own Way and STOP making excuses!
NO more excuses... I'm tired of being connected with amazing people doing amazing things that nobody knows about because they don't want to "brag" or they just can't get into the workflow of telling their story! This episode is for you & if not for you I bet you have people in your community that could use this advice!
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85
The Best Digital Tools and Mobile Apps to Manage Your Personal Brand and Business
The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand. And more importantly, how do I leverage these tools as part of my overall social strategy. There is no one-size-fits-all secret tool combination for personal branding success. The main reason I haven’t blogged about all my tools is that I use A LOT of tools. And, I don’t believe any tool is the one perfect tool that does everything. On that same note, I don’t believe every person should use the exact same tools in the exact same way. Not to mention that tools and social media platforms are changing so rapidly it’s hard to stay up to date with all the features and functions. With all that being said I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. -- Had planned on sharing all the links for all the apps and tools and gear in the show notes but I couldn't get the formatting right so I will be creating a new landing page on iSocialFanz.com to support all of the tools and gear mentioned on this episode. https://www.isocialfanz.com Website: Wix.com: Fabl.co: CRM: Nimble.com Copper CRM for Gmail Accounting Software: Freshbooks Email Marketing: Emma Email Social Media Marketing: Scheduling: AgoraPulse: http://www.agorapulse.com?fp_ref=isocialfanz Buffer Content Consumption: Flipboard Content Research / Social Listening: Buzzsumo RivalIQ SEMrush: https://www.semrush.com/sem/?ref=0522534561&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link Video editing & Marketing: Camtasia - Easy Pro Editing Quicc.io - Captions http://cap.quicc.io/signup?fpr=isocialfanz VideoshopApp - Resizing Live Video Streaming: Ecamm Live: https://www.ecamm.com/mac/ecammlive/?fp_ref=brian51 Switcher Studio Podcast Editing & Hosting: Audacity Garageband Host: Libsyn.com Mobile content creation: VideoshopApp Canva Wordswag Adobe Spark Post: Gear: (Amazon Links): https://amazon.com/shop/isocialfanz# Tripod / Case: iOgrapher Mobile Phone Case iOgrapher Flexible Tripod Manfrotto Tripod & iPhone holder Audio: Rode Boom Mic Saramonic: UwMic 15 Systems Podcast microphone: Heil PR40 or Blue Vlog Camera: Sony RX100V Home Office desk: Autonomous.IO Standing Desk Full list of gear on my Amazon Influencer page:https://amazon.com/shop/isocialfanz#
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The Social Media Strategy that will Generate 80% of your Revenue
I don't love and preach about the power of social media because I think of it as entertainment or want to become famous or even grow followers as I'm all about leveraging these platforms to grow my business. In 2018, Over 80% of my revenue was generated via social media and for the first time I decided to breakdown my strategy for content and social media on the FOMOFanz podcast. Focus of this episode is on my customer strategy around these 4 focus areas: Facebook / Instagram Twitter Linkedin Video / Podcasting / Blogging Press The Damn Button with These Sponsors: iOgrapher.com + Fabl.co + Fiverr.com Also, listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz Fabl.Co powering BrianFanzo.com Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder. I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it… Email Brian at [email protected] to get preferred partner pricing!
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83
Who Wins the Future of Business?
We are living in times of division, change, innovation, revolution, resolution and chaos so the question becomes Who Wins The Future of Business? On this episode, I focus on breaking down my insights coming out of multiple marketing events with the themes of trust, collaboration, sales & marketing merging, video and "they ask you answer" Questions and themes of this episode are: - How we have to learn from "content for content sake" mistakes in regards to the business value of video. - Role of emotion and connectivity in marketing skills - Why things are only going to get worse in the next 15 months and we have start preparing today. - Role of ME in empathy - Swiss-Army Knife is key but that doesn't mean master of nothing rather understanding of multiple different aspects. - What we must do today as we prepare for more disruption and divide in the world, our business and personal life. Press The Damn Button with These Sponsors: iOgrapher.com + Fabl.co + Fiverr.com Also, listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz Fabl.Co powering BrianFanzo.com Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder. I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it… Email Brian at [email protected] to get preferred partner pricing! Fiverr Influencer Marketing Place iSocialFanz Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for: Speaker one-sheet Logo Design for BrianFanz.com Intro Video's for Take2Couple Vlog Visit Brian's marketplace here http://fvrr.co/brianfanzo
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82
How to Get Video Buy in from Executives and Sales Teams
84% of all internet traffic but 2022 will be video!! (via Cisco Index Report) Video is no longer a nice to have or something I have to spend time on stages or on the podcast convincing people of it’s value but when it comes to using video or convincing non-believers of video this is something we aren’t great at. On this episode, I’m going to use video as my focus but really I’m going to share my thoughts on: How to get others to buy in on your ides How to get your sales team on board with trying video How to convince your boss to change without forcing it Where you should use video across your company Why video doesn’t replace what we do offline How to get as close as possible to a physical handshake online Importance of Pressing The Damn Button but trying out all types of video from vertical to horizontal to produced to live to walk and talking to at your desk. Where you should start with video and it’s not on a social media platform. Press The Damn Button is my mantra but it’s more than just pressing the button once it’s about managing expectations, trying out all the different ways of sharing your story and understanding the value of putting yourself out there. There is no easy button or short cut and video won’t replace anything you do offline but I firmly believe if you listen to this episode and do what the things I told you to do that video will be a game-changer for your business no matter if you’re an entrepreneur, salesperson, CMO, small business owner, college graduate or retired investment broker. Press The Damn Button with These Sponsors: iOgrapher.com + Fabl.co + Fiverr.com Also listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz Fabl.Co powering BrianFanzo.com Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder. I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it… Email Brian at [email protected] to get preferred partner pricing! Fiverr Influencer Marketing Place iSocialFanz Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for: Speaker one-sheet Logo Design for BrianFanz.com Intro Video's for Take2Couple Vlog Visit Brian's marketplace here http://fvrr.co/brianfanzo
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81
How Publishing Should Drive Dynamic Content Marketing with Fabl CoFounder Taj Forer
One of the big success elements of the season 1 podcast I did with Amy Landino called "Just Try This" was people felt as if they were sitting on the couch listening to a conversation more so than an interview. With this season of FOMOFanz I've teased out the fact that I would be having more guests on the show and this week we start with a bang as I have my good friend, millennial marketing geek and all-around awesome dude Taj Forer the co-founder of Fabl.co on the show. Taj and I have been good friends for years and get to see each other at a couple of different events a year and not only do we geek out about marketing but also life, entrepreneurship and the fun generational twists that we both experience as we are almost the exact same age. On this episode, I have Taj share some of his experience moving from the Art design world to the publishing world to now the SaaS martech world with Fabl.co who is also a sponsor of this podcast and the platform I use to host BrianFanzo.com What we talk about on this episode: - Why the current state of marketing makes us bitter yet excited about the future? - When looking at marketing and content today should we focus on solutions or problems or a combo of both? - What role "design thinking" and creativity should play within software, content and our marketing department - Why Taj loves the Olympics and I love American Ninja Warrior and both of us love them not for the actual sporting aspects. This action-packed episode is full of great insights and we didn't even get to some in-depth discussions I wanted to have on making the world a better place with online change and the entrepreneur journey good, bad & ugly... So I will be having Taj on again next month to breakdown those topics but for now I hope you enjoyed this episode and make sure to give Taj a follow on social at: https://twitter.com/tajforer DOUBLE SPONSOR SHOW! Fabl.Co powering BrianFanzo.com Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder. I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it… Email Brian at [email protected] to get preferred partner pricing! Fiverr Influencer Marketing Place iSocialFanz Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for: Speaker one-sheet Logo Design for BrianFanz.com Intro Video's for Take2Couple Vlog Visit Brian's marketplace here http://fvrr.co/brianfanzo
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80
Future of Social Media without Likes, Privacy and Forced Transparency
Instagram is removing LIKES... Russia has found a secret stash of our photos and Social Media Marketing is dropping the 3rd word from it's name for brands.... Just a little bit of what I talk about on today's episode of FOMOFanz which you can listen to here and I think you'll be surprised by my take on each of these topics! ----Sponsors TRIPOD giveaway with iOgrapher To participate in the iOgrapher Tripod giveaway you must follow the instructions provided in the show and visit instagram.com/iSocialFanz Fabl.Co powering BrianFanzo.com Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder. I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it… Email Brian at [email protected] to get preferred partner pricing! Fiverr Influencer Marketing Place iSocialFanz Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for: Speaker one-sheet Logo Design for BrianFanz.com Intro Video's for Take2Couple Vlog Visit Brian's marketplace here http://fvrr.co/brianfanzo
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How Managing a Yogurt Shop and Traveling to Iraq Made Me The Marketer I am Today!
You're tuning in to a SPECIAL episode where you're going to hear the stories and life lessons that I still leverage today from managing my families yogurt shop at 15 years old and traveling to Iraq and Afghanistan while working in cybersecurity for the US government. I was recently challenged by some friends that I didn't leverage or reference my crazy unique background enough within my keynotes or on my podcast and after some self-examination, they were right. So I decided to do what I always do and embrace the change adding a brand new 20-minute intro segment to my Press The Damn Button keynote at Social Media Day San Diego event this past week. You'll hear the story of how my Dad didn't close up our family yogurt shop when Dairy Queen moved into the same shopping center and how the soldiers I worked with as a government contractor taught me the importance of empathy, self-awareness and leveraging technology to make us never feel alone even on the battlefields of Iraq. Shoutout to our NEW sponsor FABL.CO My new speaker website BrianFanzo.com has been getting some amazing feedback and I'm excited to share that it's built on @fablco platform. Fabl is is a Content Experience Platform, transforming the process by which rich-media-enabled, on-brand content pages are built, managed and deployed. Built for marketers, Fabl eliminates dependency on web teams, design teams, marketing operations, external agencies and all of the time and cost that comes along with them. Does it really work, hell yes it does: The average time on a page of content built with Fabl (across all clients, all industry verticals) is 3 minutes and 17 seconds. That's an engagement increase of more than 5x compared the web at-large. For a demo, visit: fabl.co/demo Fanzo fans receive a free month of service if they sign-up for an account before August 1st. Who is Brian Fanzo the Keynote Speaker? Brian Fanzo is a millennial keynote speaker who inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing – to stand out from the noise and engage with customers of all ages. He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup. He is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebees, and SAP. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies and his upcoming book Press The Damn Button takes that experience to the next level providing a gameplan for telling authentic stories powered by technology to stand out from today’s digital noise. A proud pager-wearing millennial and dad of three girls, he hosts three podcasts (FOMOFanz, Just Try This & SMACtalk), has traveled to over 74 countries, and has spoken at many of the world’s largest events including South By Southwest, Social Media Marketing World, Consumer Electronics Show, and Mobile World Congress. He is also a diehard Pittsburgh sports fan and a semi-professional poker player that isn’t afraid to leverage his fast-talking skills to read your body language and spot when you’re bluffing! Find out more information about bringing me to your next event at BrianFanzo.com or please call Brian’s speaker agent Michelle Joyce at 704-965-2339 or email: ([email protected])
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The PIVOT Marketers and Brands aren't ready for is Here!
After a month off I'm fired up to bring some passion and share some thoughts that I've had over a month to noodle on.... So buckle your seat belts and enjoy this rant where somehow I connect the USA women's soccer team, fake news, TikTok, Nike Kaepernick, and PrideMonth into one seamless example of the change and shift that is finally here! -- This episode is sponsored by iOgrapher which is the streaming case I use, the bookbag I use and now the mini-tripod I use. Get yourself one on Amazon today or sign up for this killer rebate giveaway below! My friends at iOgrapher are doing a killer TRIPOD rebate giveaway & other offers too!!! Sign up here: http://rebate.iographer.com I bought 2 more to put in my car & suitcase! -- Connect on Social: www.Instagram.com/isocialfanz www.instagram.com/brianfanzospeaker www.twitter.com/isocialfanz www.Facebook.com/brianfanzospeaker TikTok: http://vm.tiktok.com/R91Wtu/ www.iSocialFanz.com www.BrianFanzo.com
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What those without a NICHE must do differently to find success
Every successful person with a niche preaches that you must have a niche to have success... What about those of us unable to focus on one thing this week let alone a niche? On this episode I breakdown what those without a Niche or who I'm referring to as #TeamNoNiche have to do differently to stand out from the noise, leverage their personal brand and grow their business that those with a solid niche don't have to focus on as much! I firmly believe that if you have a niche you should own it and crush it while also knowing that you need to have a plane if the niche fades or value changes... But for those without a niche that hear things like "Work smarter not just harder" this episode is for you, full of tangible and actionable ways you can still find success without having a current niche! I’m Recruiting for a new team.... #TeamNoNiche HIGH FIVE to all those that will never do just one thing & believe it’s ok that they’ll never be able to answer the question of... What do you want to be when you grow up? Sorry!! I’ve got no plans on growing up & will never be defined by just one thing and I’m finding massive success without worry of siloing my passions with a niche! -- Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com
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How To Make Panels and Interviews Not Suck!
As a moderator, interview and event host I take great pride in the work I do but sadly most panels at conferences are boring, disconnected or badly moderated. On this episode I breakdown all the work I do prior to an interview or panel to make a panel dynamic and engaging. I share my thoughts on the following topics: Why I don't supply panelists or interviewees questions What I ask for the panelist to provide me as the moderator Does which microphone panelists use matter? What role does crowdsourcing play in a great panel. Keys to making a panel not suck Trust triangle as the focus of a great panel What most moderators get wrong Why most panels attract attendees yet almost always disappoint Future of panels and why they are essential for today's events. -- Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com
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Shaking Up Social As Times Are Changing
On this episode I get fired up to talk about the current state of social media, Facebook F8 News, social media hatters, future of messaging and why I'm studying the app TikTok but not yet creating there! What did I talk about: Why we must stop blaming the platforms for our social media feeds sucking! How shaking-up our perspective in these current times Why I love the direction Facebook is going with Facebook Groups Why CONVERSATION not the message is driving messaging changes around FB messenger, whatsapp and Instagram. Instagram removing the public "likes" is exciting but not for the reasons many think. What WE as USERS must do to change the reputation of social media! How I handle hatters and frauds without giving them the attention they crave Reminder on the role of bad people and stupid people in a digital world. Why TikTok is such an interesting platform to study! Why police officers and the military are loving TikTok Role of vertical video and personalized commenting happening on TikTok and how it will impact other social channels. I believe we are living in the greatest times in history but we are humans have to stop blaming social media or technology for the bad in this world and start fixing the world as humans and allowing social media and technology to amplify the good! EXCITING NEWS! https://www.BrianFanzo.com my new speaker website is LIVE and was built on the http://www.Fabl.co platform which will be our newest sponsor starting next episode! As always I want to say thank you for listening and together lets chagne the world! Cheers! Brian Fanzo @iSocialFanz
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How Game of Thrones, Brene Brown & the Beyonce documentary can make you a better storyteller!
For the past 3 years I’ve had a notebook on my coffee table or really multiple notebooks where I record different notes, emotions and thoughts while binge watching tv. Now just to put it out there I LOVE binge watching tv shows and find its a hobby of mine that allows my brain to switch gears much in the way going to the gym for some people helps them avoid burnout. The “tv notetaking” started with simple notes or ideas that were invoked while watching my favorite shows like Parenthood or Sons of Anarchy or Making of a Murder documentary and then I began to be more structured in my notetaking. Now when I watch shows I first watch an episode or special with the goal of consuming it as a fan but often times I go back and consume it a second or third time with the goal of studying and analyzing the storytelling. This past week I took structured detailed notes while watching 3 drastically different programs: Game of Thrones, Brene Brown Netflix Special and Beyonce Homecoming documentary and I was blown away by how much I learned and how I could take something from each to improve my storytelling on my new speaker website, my podcast content and how I tell stories both on video and on stage as a keynote speaker. On this episode of FOMOFanz I share the structure of the notes, what I look for and how I connect what I learn about camera positioning in Game of Thrones to how I will stand and position a story I plan on telling next week on stage at an event I’m speaking at. It doesn’t matter if its a book you’re reading or YouTube channel you subscribe to, I believe storytelling is amazing because we can never perfect it and we can also be learning from the stories we consume. I challenge you to listen to this episode and start taking notes
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Funky and Fun, The Mantra of Future Generations!
“Daddy when we’re with you, you don’t care if we are ‘funky & fun’ as long as we are happy!” My middle daughter Kinsley said this to me tonight as we jumped out of my Jeep to meetup with their Mom. All four us started laughing like crazy as we looked at each-other and realized: - Youngest was in her pjs & winter jacket! - Middle one had tiny shorts with her jacket zipped up! - Oldest was wearing a Pens T-shirt & shorts! - I was in jeans with giant holes, flip flops & a beanie! After her comment set in.... I grabbed all 3 girls, a little emotional and told them that no matter how old they are or whom they’re with to always embrace their own “funky & fun” cause doing what makes you happy will inspire those around you to be happy and isn’t that what life’s all about! This moment really hit home for me beyond the obvious parenting win... It's the role of "Funky & Fun" when it comes standing out, being yourself and living your best life... I would even go as far as to say most people when they see my backward hat, crazy colored shoes and pager on stage they assume that's a lesson I learned from Steve Jobs and him wearing the same black turtle neck every day... Well, you're wrong and on this episode the first one after the big 100 celebration I breakdown how this little moment with my 7-year-old daughter captured everything about me and what I believe in around finding happiness, living your best life and standing out from the noise in this crazy noisy world! -- I teased out details on my new #DigitalEmpathy project and you'll get more on that soon but for now I'll give you a little of FOMO as you wait.... Thanks for listening and giving me a little bit of your day as I love what I do and love sharing my thoughts and insights on this show and its you the listeners that inspire and motivate me to keep on keeping on! Thanks Brian Fanzo https://www.isocialfanz.com www.instagram.com/isocialfanz
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From Living The Dream to Depression to Self Awareness To Self Love to EPISODE 100
November 2016 I launched FOMOFanz with the commitment to do 100 episodes.... This is episode 100 and it's been a journey not only within the podcast and my business career but my life... I was living the "American dream" then hit rock bottom and discovered depression which led to true self-awareness which opened me up to self-love which ultimately has brought me to today where I can honestly say I'VE NEVER BEEN HAPPIER... Enjoy a real & raw look as I share it all and whats happened over these first 100 episodes and where I believe my lifes work is taking me! THANK YOU FOR LISTENING AND SUPPORTING THIS SHOW! Cheers, Brian Fanzo
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099: How Millennials Pay It Forward Digitally
When I say Twitter changed both my personal and business life I mean it and it continues to be a gateway for life-changing moments for me. I remember where I was when I got followed by @GaryVee on Twitter, I remember the moment Vala Afshar reached out and asked if I wanted to jump on a phone call and I remember being invited to a dinner by Jay Baer at a social media event because in his words “he wanted to get to know me more and say thank you for the support of his content.” As a proud pager-wearing millennial keynote speaker I get the pleasure of debunking myths and translating “millennial habits” for brands shifting the perspective around generational labeling and in some cases, explaining that the stereotypes aren’t wrong. But one of the millennial habits that I love to highlight and drive attention to is the fact that most millennials want to feel a part of something and are open about their desire to be mentored and celebrate those they look up too. In this same notion, millennials also are shifting what they consider a great leader as they believe it’s no longer just about your experience and knowledge rather your ability to educate those around you with that knowledge and experience. The other aspect of this millennial lead shift is thanks to social media the distance between those we lookup to and those we consider our mentors has been shrunk to being as little as 280 characters away or in this case a Facebook suggestion to follow @FindTroy Paying it Forward Thanks To Social Media Isn’t A Yearly Initiative Rather A Daily Focus! For me reading two books Jay Baer’s YouTility and Gary Vaynerchuk’s Jab Jab Jab Right Hook transformed my philosophy around social media helping me adopt my mantra of #ShowUcare. #ShowUCare was my community and content strategy from giving my content away for free, engaging and caring about every person that engages with me no matter their follower count and probably most importantly going out of my to show I cared about others before I ever wanted them to care about me or what I do. This is something that hit home recently for me after reading Seth Godin’s email newsletter where he simply stated: “Remarkable work is usually accomplished by people who have non-typical priorities” -Seth Godin So as my iSocialFanz brand awareness has increased and I’ve been able to grow an amazing engaged community I’ve made it my mission to not only continue to #ShowUcare but also find ways to give others that feeling and memory I had when GaryVee, Vala Afshar and Jay Baer took the time to show me they cared. So what does all this have to do with millennials and a facebook friend request…… Well, you’ll have to listen to the episode but I can promise you that what went down after I sent a friend request to Troy Sandidge will be something I never forget and I believe will have a lasting impact on both of us for years to come. Please enjoy this podcast episode where I interview my newest Facebook Friend Troy Sandidge who just happened to make me speechless with his post after accepting my friend request. And that was just the start as he did it again after jumping on the podcast and sharing his story of optimism, resiliency and genuine hard work. The man has had 3 brain surgeries, was only 2lbs at birth and lost his mother as a teenager yet his outlook on life can best be described as “calm, positive and thankful.” I challenge you after listening to this episode to think about Troy’s battles before complaining about your bad luck and rather than spending time making excuses use that time to #ShowUcare about others in your community and your life as you never know the impact that will have or the places it could lead you, including being a guest on your favorite podcast. YouTube Video Mentioned in the podcast: https://www.youtube.com/watch?v=BHPzub2xk9M Follow my guest Troy Sandidge on social: https://twitter.com/FindTroy https://www.instagram.com/FindTroy/ http://troysandidge.com/ Ps... Also, check out Social Media Week Lima June 18th & 19th hosted by my good friend Jessika Phillips as I'll be speaking there for the 3rd year in a row and Troy will be speaking there as well! https://nowmarketinggroup.com/social-media-week-lima/ ----- Sponsored: As a gadget FOMO geek I’m always looking for new gear, exciting technology and tech tools for myself as well as my clients! I found #AlibabaMarchExpo and got this cool wireless charger holder for my clients & my Jeep: https://bit.ly/2UswiEO #AlibabaDailyDeal
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098: What We Must Do To Lead With Empathy!
The world needs more empathy, I believe this is something we can all agree on but what does that mean? For many when they think about being empathetic they immediately think about their interaction with others. Which is the key principle of empathy but I believe to be an empathetic leader not only must you recognize and share in the feelings of others but you must make changes to empower others to recognize and share in your own feelings. Fatzo, yes that's what Brian was called growing up.... Which ok is a fun play on his last name Fanzo but you might be wondering why he would share that & how does it have anything to do with empathy. Well you'll have to listen as it's not often host Brian Fanzo dives into "Leadership" focused episodes but this theme is not only close to his heart but it goes far beyond leadership but it needs to start with leadership NOW! Brian discusses the differences between failure & vulnerabilities as well as addressing the core aspects of empathy and why we must move from realizing "The world needs more empathy" to understanding the mindset shifts required to go on this path and start changing today! Definitions included in this show include: Empathy is the ability to recognize and share in the feelings of others. Vulnerability: the state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. Also Brian references this quote from Brene Brown: "our purpose in life is connection, and connection can only happen as a result of authenticity." You'll have to listen to the episode to hear the 2 mindset shifts but Brian believes 100% in this mission mainly because its not that he believes it's possible but he is living proof. Practice What We Preach: Brian walks through a long list of things that he's learned about himself that he used to be embarrassed about but now realize are what make him unique which are included below as he broke them down into two categories: Skills that I’ve found essential yet not focused on early in my career: Self confidence Empathetic mindset Consistency Authenticity Relationship nurturing Active listening Dynamic communication Compartmentalization Skill set scaling Storytelling Embracing change Prioritization Growing up Brian was embarrassed by these qualities that were often called out and in many cases the focus of bullying.. Had a little stutter Talked too fast Wanted to make everyone happy Jack of all trades master of none Mommas boy Too emotional Struggled taking tests Always starting new projects & didn’t finishing any Avoided conflict Wanted to be a Dad Was chubby Believed I would change the world Hope you enjoyed this episode and would to hear your thoughts on the topic as well as suggestions for future episodes! Tweet Brian: http://www.twitter.com/isocialfanz
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097: Poker Skills Every Marketer Must Have
Many keynote speakers introductions include "unique background" but our host Brian Fanzo really does have one from growing up at the beach to playing college hockey to majoring in computer science to working in the government in cybersecurity to working in a datacenter to running a marketing media company to becoming an entrepreneur and keynote speaker and you can add professional poker player to that list. Brian doesn't do anything halfway and that included his time playing professional poker which included traveling around the world to play games, playing in the world series of poker in las vegas and being a regular in Scottsdale Az at the Talking Sticks Resort. On this episode, Brian breaks down the similarities of poker with that of entrepreneurship and marketing including one that most don't think of in bridging skills offline & online or for poker it's casinio to online. Included in this episode: Every action you take, everything you say or don't say tells a story and how you should leverage that. Importance of studying non-verbal cues and reading people How to leverage non-verbal cues in a digital world. Value of listening for what isn't said Why you should track digital interactions including time of day, where they engage and even how they address you. Why entrepreneur life much like poker is about being strategic, focused and checking your ego. Love to hear your thoughts on this episode as always tweet with the hashtag #FOMOFanz or send Brian a message at http://www.twitter.com/isocialfanz Books Referenced: Joe Navarro: https://www.jnforensics.com/ Mark Bowden: http://truthplane.com/ Phil M. Jones: https://www.philmjones.com/sales-training-books/
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096: Rule of 5: Create Dynamic Focused Presentations
On this episode host Brian Fanzo breaks down his simple formula for creating a structure and plan for each keynote, podcast episode and live video he does. On episode 096 Brian tackles some of the most popular questions he gets in regards to creating presentations, recording podcast episodes or delivering thought leadership style content on live video. Some of the questions he covers on this episode: Brian is often asked how do you create so much content? Do you script out what you're going to say for each podcast? Do you have notes you reference when you do live streaming videos on Facebook Live or Periscope? Do you rehearse your keynote presentations? How do you structure your slides for your presentations on stage? Do you change your format and structure based on a 60-minute keynote vs a 30-minute keynote? What changes in your style when you deliver a message on stage vs on a podcast? How do you change your "call to actions" based on the medium and audience? Do you have set stories for each slide or example? When do you use data vs when do you use a story? For more insights like this follow Brian's keynote speaker Instagram: http://www.instagram.com/BrianFanzoSpeaker
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095: Rant: How To Spot Fake Entrepreneurs
On this episode host Brian Fanzo is fired up and in the mood to rant as so many entrepreneurs and those in digital marketing are looking up to and following the wrong people when it comes to business. "Be careful who you model your business after... Many have followings, write books, are on podcasts & live video yet make little to no money in the digital space! Look for those that are strategic & transparent with everything the do while also providing value worth paying for!" How does Brian know this, he did the same thing for multiple years and once he realized he figured out how to split up his friends in the industry between those who are friends doing great things and those who are friends that are building a business in a way and process that I want to follow. Brian shares how he looks at leaders and breaks down the difference between having imposter syndrome because others are saying it and being inspired knowing that others are talking but those aren't people that are building a business or are talking to his community. "What you are screams so loudly in my ears I cannot hear what you are saying." — Ralph Waldo Emerson Tweet on the topic: https://twitter.com/iSocialFanz/status/1097258666879844352 Those mentioned on the show: Andrew Davis: https://www.akadrewdavis.com/ Tony Robbins: https://www.tonyrobbins.com/
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094: How To Find Value At Industry Conferences
It’s Valentines day week so on this episode our host Brian Fanzo got a little extra lovey while bringing on a special guest that we have a feeling you are going to LOVE. On this episode we cover: The mindset required to love what you do How to make the most out of everything in life Power of always being optimistic and happy Strategy for attending conferences by yourself Why You Should Love Attending Marketing Conferences Solo! What is strategic serendipity If you work for a brand it’s still important to find your tribe outside Role of transparency and vulnerability in today’s world. Why Jennifer and Brian have extra LOVE for social media marketing world conference! The special guest today is Brian’s girlfriend Jennifer Watson known on twitter as JWatson_WX and she shares her approach to life and happiness and if you want to see both Brian and Jennifer speak there are a couple upcoming events where you can catch them both: March: Social Media Marketing World #SMMW19: https://events.socialmediaexaminer.com/amember/aff/go/isocialfanz May: Social Shake-Up: https://www.socialshakeupshow.com/ June: Social Media Week Lima: https://nowmarketinggroup.com/social-media-week-lima/ Nov: Social Fresh: https://social-fresh-2019-social-media-conference.eventcreate.com/ Episodes mentioned on this show: Dark Side of FOMO: http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/DarkFOMO_FF092-final.mp3 Strategic Serendipity http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/FF078_StrategicSerendipity-final.mp3 Fyre Festival http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/FF091_FyreFestival-final.mp3
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093: Just Try This! What a Rubik's Cube Can Teach Us
This is a very special episode for host Brian Fanzo as the number 93 is very important to him as you'll learn in this episode and he's going to use that as motivation to talk about a wide range of things: Why 93 is important to Brian? #1 skill we all must embrace & get better at to evolve in a digital world full of change and disruption What Anchor.FM getting bought by Spotify has in common with entrepreneur and life journey Why Brian wants you to go listen to his new podcast with Amy Landino at http://www.justtrythispodcast.com What is "Just Try This" and why it seems to be getting so much great feedback. What we all must get better at in life to stay strong How not letting a rubik's cube defeat Brian was much bigger than just getting the colors to all lineup. An emotional plea to invest in yourself, tell your story and remember you aren't alone! For those struggling with mental health questions, I'm not an expert so if you need help please call a hotline or visit a site like http://www.mentalhealthamerica.net/ --Connect with Brian-- http://www.instagram.com/isocialfanz http://www.twitter.com/isocialfanz http://www.facebook.com/iSocialFanz
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092: DARK SIDE of F.O.M.O. and The Role of Emotional Marketing
My goal of this podcast wasn't to help people embrace FOMO rather CURE their Fear Of Missing Out but for many they approach the entire concept of FOMO with the wrong perspective and don't get me started on how marketers have overused FOMO rather than being strategic with it… On this episode I cover: What we can do to change our mindset? Why it isn't just about J.O.M.O How to create an approach that allows you to listen & learn without the fear. Why marketers have ruined & overused the FEAR emotion and they must pivot How marketers can be more strategic and find greater value with FOMO Role of self-awareness, self-esteem & openness to change has on creating a strategy to avoid fear. Why you must take control of your distractions, notifications and content to align with your own path to success. What you must do today to shift how you leverage technology, innovation and change! Connect with me on Instagram if you want to read more about my self-awareness journey and EPIC start to 2019: http://www.instagram.com/isocialfanz
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091: Fyre Festival: Beyond the con, Business lessons from the event and documentaries!
Fyre Festival was a disaster and thanks to the Netflix & Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it. After watching both Fyre Festival documentaries on Netflix and Hulu I sat back on my couch with the tv off for well over an hour taking notes on my feelings and thoughts for the shit show that was the Festival, the horrible human con man Billy McFarland, how badly I felt for those that paid money to attend the event and also all those screwed out of money and never paid for the work they completed… But beyond all that I was also sick to my stomach at how HORRIBLE both documentaries portrayed and SHAMED the attendee’s of this event, millennials as a generation, value of social media, role of influencer marketing and role/impact of digital marketing agencies! The entire Fyre Festival is a case study in itself of what BAD people can do with great power and visibility but I would take it a step further and say both of these documentaries took it upon themselves to attack industries, generations, and professions based on this one massive one big bad example. I preach on every stage that we MUST focus more on the good people doing good things to drown out the bad while learning from the bad examples but understanding they are the exceptions, not the rules! After watching both documentaries and looking over my notes I decided to do my own research online reading 20+ blogs that covered the event and watching each documentary a second time to see if my opinion and thoughts changed while also doing my best to focus this time on only the business lessons learned. I will admit it was hard to focus only on the business lessons while watching as both documentaries are very slanted in their portrayal of the event with each having their own agenda which as a marketer I completely understand and can see through while also believing that many who watched these documentaries aren’t as aware of which inspired me to do my best to filter the noise and break down my insights into two different sections, the Fyre Festival event itself and the documentaries. On this episode I cover: What was the Fyre Festival and why it has all this buzz today? Why the strategy of the festival itself was genius? How the power of collaboration was on display and why it worked How I feel both documentaries did a BAD job at keeping agenda out of the films and one of them did a much worse job than the other. What marketing lessons we can learn from this: App Marketing Strategy Social Media Marketing Video Marketing Influencer Marketing Experience Marketing FOMO Marketing Millennial Marketing Why the shamming and blame labeled towards millennials is nasty and does nothing but distance generations. Why the influencer marketing strategy used for this event was GENIUS and what aspects led to it having so much power? Power of Social Good How we as consumers must focus on educating eachother on doing our research to not empower the scam artists and con men not just blame and hate on others! Now I didn’t attend the event and although I followed it closely on social media prior to the event and as the event was taking place I won’t claim to know everything rather I wanted to share my thoughts based on what I’ve read and what I watched of the documentaries. Side Note: There are so many lessons that can be learned from this but one that I hope we highlight is that GOOD PEOPLE will rally for GOOD PEOPLE always and that’s the case with the GoFundMe account happening right now raising money for the owner of the Exuma Point restaurant already raising over 180k+:https://www.gofundme.com/exuma-point-fyre-fest-debt and a second GoFundMe for the workers of Bahrain: https://www.gofundme.com/the-exuma-foundation-for-victims-of-fyre-festival I’d love to hear your thoughts by tweeting me @iSocialFanz
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090: Personal Branding: Why It's More Important In 2019 Than Ever Before
The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years. Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding. I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy. When you ask someone if they invest in their first impression they’ll say yes I update my wardrobe and workout. When you ask someone if they have a good reputation they give you friends that can vouch for them. When you ask someone about their resume they’ll refer to their linkedin profile or whatever they used when applying for their last job. In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily. Tune into the episode to get more as I'm fired up about inspiring good people to tell good stories in 2019! PRESS THE DAMN BUTTON: Tell your story, show you care and change the world! Sponsor Iographer: We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case. If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
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089: What Social Media Platforms To Focus On In 2019
Life Changes..Business Changes..Social Media Platforms Change...Consumer Behaviors Change..It's time to CHANGE and adapt our focus on Social Media in 2019! I get fired up on this episode and talk about social media strategy holistically but also: What you need to remember about each social network... What my data told me about social media driving me leads in 2018... My top 3 social networks which I betting will surprise most people! Please connect with me on my 3 main focus social media platfors for 2019 as I promise to bring massive value and personalized content to each!www.Twitter.com/isocialfanz www.linkedin.com/in/brianfanzo www.instagram.com/iSocialFanz www.instagram.com/BrianFanzoSpeaker Sponsor Iographer: We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
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088: Buy-In and Competition
On this episode, I get a little mellow and talk about the links between "getting buy-in" and measuring our "success" with our competition! Sponsor Iographer: We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case. If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
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087: The most underutilized functionality of social media
The most underutilized functionality of social media I LOVE social media and it’s changed my life and my business but its more than just posting content and on this episode I share what I believe is the most powerful use of social media and how it helped me close a 15k gig that I wouldn’t have closed if it wasn’t for this concept. Mentioned in the podcast: Brian’s Favorite Tools: RivalIQ - Sprout Social - Zoomph - Buzzsumo - Google Alerts - Mention.com - IFTT Reddit Keyword Monitor Pro - Awario -Agorapulse Social Networks You Might Not Be Listening To: Reddit - Quora - Pinterest - Tumblr Follow the host Brian Fanzo @iSocialFanz on Social Media: http://www.instagram.com/isocialfanz http://www.Twitter.com/iSocialFanz http://www.isocialfanz.com
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086: Disrupting The Professional Speaking Industry
By popular demand, we bring to you an episode dedicated to my thoughts on the public speaking industry, why I enjoy disrupting it and where I think the future of speaking is going. Topics & questions I cover on this episode: How & why I love speaking (Also listen to episode 039) Current state of the "Good Ole Boy" speaking network How I leverage digital to provide extra value for those that hire me How to make it as a speaker without a book or celebrity fame or being a big ex CEO. Value of having a niche as a speaker How to standout in the speaker space What impact Virtual Reality and Augmented Reality will have on the event management and event production space How much I charge to speak and the importance of understanding your value and asking for that value when working with event managers Will offline events eventually not exist? What the future of speaking looks like I've truly found my dream job and my calling for what I want to do for the rest of my life and with that being said I also want to help take this industry to new heights and in new ways. For the calls to action at the end of the show send me a tweet or tag me on instagram @iSocialFanz www.Instagram.com/iSocialFanz www.Twitter.com/iSocialFanz If you want to find out more about me as a speaker visit: www.isocialfanz.com/speaker
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085: When you treat your social media like a billboard, you get billboard results!
When you treat your social media like a billboard, you get billboard results!No emotionNo trustNo conversationNo communityNo conversionNo authenticity No way to prove ROI or track what success looks like. On this episode, I discuss the amazing things I learned about National Geographic and Food Networks social media and social video strategies and why we can all learn from the way they are doing things. I also get fired up talking about why I feel most brands are failing on social media and what myself and Amy Landino are doing with our new podcast as an example of starting with what success looks like and working backward. Make sure you follow the cohost of my new podcast that debut’s next month Amy Landino on Instagram at @Schmittastic Also follow me on Instagram @iSocialFanz Sponsor Iographer: We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case. If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
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084: Value of Social Media Marketing for Luxury Travel Agents
What I learned about the business value of social media working with Luxury Travel Agents! I’ve had the amazing opportunity to give keynotes, webinars and workshops for multiple luxury travel events and organizations this year and I felt like their use of social media and the questions they had for me would add massive value to anyone in a service or product business that wants to build trust and connect with future customers aka the younger generations. On this episode we covered some of these questions: My business is booming why should I invest time and money with social media today? What content beyond just marketing my business should I be posting on social media? Everyone in the luxury travel space posts the same type of content what can I do to stand out from the noise? My business is word of mouth and build on customer recommendations so do I really need social media? What do you mean by creating “Social Media Education” not just social media marketing? Where does influencer marketing fit in luxury travel and service-based business? I love working with the travel and hospitality space and if you are in that space or would like to hire me to speak or provide a workshop please contact me and visit: www.isocialfanz.com/Speaker Products mentioned on this episode: iOgrapher case: Snapchat Spectacle Video Sunglasses Sponsor Iographer: We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case. If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that! Upcoming Speaking Events: Come see me speak for the 5th year in a row at Social Media Marketing World #SMMW19 buy your tickets here: http://SMMW19.isocialfanz.live
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083: Talk Triggers: Cookies & an Alpaca
On today's episode, I discuss the power of word of mouth marketing, talk triggers and a new must-read book. How has wearing a hat and bright red shoes helped grow my business? You'll have to listen to this episode to find out! Inspired by the new book by Jay Baer & Daniel Lemin titled Talk Triggers! Get a copy of the book at http://www.TalkTriggers.com
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082: Megatrends, Newsjacking, Humor, and Emotional Intelligence: Inbound 2018 with special guests David Meerman Scott & Andrew Tarvin.
Are you ready for a special live podcast episode from HubSpot Inbound 2018 where 27k marketers gathered in Boston Massachusetts to talk about the future of inbound marketing? Okay maybe that opening sentence was made to give you FOMO but you guys are in for a treat as not only is this broadcasted from the live studio at the event but I have two special guests on today’s show. What you’ll hear discussed on this episode with my two guests David Meerman Scott and Andrew Tarvin: What’s changed with Inbound marketing over the past 10 years? What are some megatrends in 2018 around digital marketing? How are people looking at marketing and social media differently? What’s the value of creating “Fan-like” experiences for brands? What role does humor play in marketing and is it a nice to have or must have? Why is emotional intelligence important for marketers to understand? How do we unplug or decompress in this crazy always on world today? Follow My Guests: David Meerman Scott: https://twitter.com/dmscott Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR" https://www.davidmeermanscott.com/ Andrew Tarvin: https://twitter.com/drewtarvin Speaker. comedian. engineer. Type A, blue square, conscientious INTJ with the sign of Aquarius. author of #unitedstatesoflaughter. owner of @HumorThatWorks. https://andrewtarvin.com/
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081: Advice For Business-Minded Content Creators
I don't think of myself as a creative as I can't write or sing or dance or draw but I do love telling stories and creating content to grow my business and tell my story and often people are confused on why I do this and what value it has for my business. On this episode I'm going to tackle the following questions around my strategies, struggles, and insights into creating content as a Business Minded Content Creator: - Why I use my content and community as my outbound marketing strategy? - Mindset shift required to create content to a community that you aren't directly monetizing - What value does free content have for brands that want to sponsor your content or hire you as an influencer? - Why does the strategy have to be different for a creative vs a business-minded content creator? - Why it's sometimes more valuable to connect and create content for those who influence your end buyer than your end-buyer directly? - Value of relatability and community as an entrepreneur and content creator Thank you for inspiring me and keeping me motivated FomoFanz Community! - Brian Fanzo
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080: Highs and Lows of Entrepreneurship
On this episode I Brian Fanzo, founder of iSocialFanz get real with you and share something that happened to me this past week and why I had to be ok with it and why I feel I'm not alone with this struggle. That's all I'm going to share you have to listen to the show to find out the rest and stay around for the end as I share my favorite movies, my man crush and current netflix binge favorites!
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079: Experience Marketing Lessons From Virtuoso Luxury Travel Week
When I think travel I immediately think about Instagram and the travel influencers I know that are making it big having the “dream job” of getting paid to travel the world. But as I’ve been working and speaking at travel/hospitality events in 2018 the tone of most in the audience is of one that either feels digital has hurt their brand or they aren’t sure how to sell what they do on social media. On this episode, I share my experience at an amazing luxury travel event that I spoke at called Virtuoso Travel Week and I discuss the following questions and points: How does “Luxury travel” marketing problems relate to most if not all businesses? What is experience marketing How are most in service-based industries thinking about experience marketing wrong? The irony of Simon Sinek being the keynote of this event where the “Why” was still a struggle for most? Why giving away all of secrets to how you do your business is smart? How do service based roles like a “travel agent” reach millennials and what kind of content should they be creating? (Not the answer you might think)
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ABOUT THIS SHOW
FOMOFanz is hosted by Brian Fanzo, Digital Futurist & Keynote Speaker and founder of iSocialFanz. Brian is also the host of the FIRST Daily NFT Podcast called "NFT 365" and also HOST of the FOMO Fanz podcast and Press The Damn Button PodcastEach week Brian will educate, motivate and inspire you the listener curing your Fear Of Missing Out around Creator Economy, Influencer Marketing, Futurist, Digital Marketing, Social Media, Entrepreneurship, Personal Branding, Public Speaking.
HOSTED BY
Brian Fanzo
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