048: How to Plan Unique & Successful Events in Your Pet Business: An Interview with Pattie Zeller

What would happen if you braved stepping outside of the box when hosting events in your pet business?    Well, Pattie Zeller, the owner of Animal Connection in Charlottesville, Virginia, is proof that you might see a whole lot of success– in more ways than one!    Pattie is a seasoned pet business owner and longtime member of the Pet Boss Club®. She has embraced an experiential retail concept, and not only has it won her prestigious awards within the pet industry, but it’s created a sense of community with her customer base that just can’t be topped.    Tune in to listen to Candace and Pattie discuss:    🐕 Pattie’s story behind starting Animal Connection, and the power of natural and raw diets for pets. (This story is a jaw-dropper, so be prepared!)    🐕 Pattie’s visual concepts and how she makes her store stand out from the pack.     🐕 How Pattie steps outside of the box to create experience-based events for her customers that keep them coming back. (Like a 4-day long 21st business birthday celebration!🥳)   🐕 How Pattie measures the success of her events– and spoiler, it’s NOT just about sales. (Even though her events have led to the biggest sales days ever in her business.)    🐕And so much more!    If you’re feeling overwhelmed with putting successful events together in your pet business, this conversation with Pattie is a must-listen. Get ready to take some notes from one of the best event hosts in the pet biz!    View Transcript   Show Notes   Join Us Online   Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog