048: Transformed part II — Changing how you build

In this episode of UXPERTS, Ephie Risho and Jason Moore crack open the first 9 chapters of Marty Cagan’s "Transformed"—and trust us, it’s not just another book club chat. This is a no-holds-barred, insight-packed deep dive into what it takes to build the right product correctly.If you've ever felt like your product process is more chaos than craft—or you're ticking boxes without moving the needle—this one’s for you. Ephie and Jason break down the myths we cling to, the traps teams fall into, and the bold shifts top-tier product companies are making to stop shipping junk and start delivering real value.Expect candid takes, hard-earned lessons, and a few uncomfortable truths about how you might be doing product wrong. Ready to challenge your assumptions and level up your team’s impact?Press play. Transformation starts here.Ask us anything: [email protected] Media inquiries: [email protected]