049: Rachael Burns — The Difference Between Startup Founders and Small Business Owners

A behind-the-scenes conversation about what it really takes to build a sustainable business — and why so many wellness practices struggle, even when the work itself is powerful.In this episode, I’m joined by Rachael Burns, a globally-based entrepreneur whose work focuses on helping people build resilient, adaptable businesses rooted in real-life experience and transformation.What we explored:• Why many wellness businesses are built on unstable foundations• The difference between operating as a service provider vs. a founder• How burnout is often built into traditional business models• Why COVID exposed major gaps in business sustainability• The importance of understanding the full ecosystem of business — not just tacticsBuilding a practice isn’t just about helping people — it’s about building something that can actually hold and sustain that work over time.Rachael’s links:→ Instagram: https://www.instagram.com/rachaelb_holisticsuccess/→ YouTube: https://www.youtube.com/playlist?list=PLGVX0FlLq_moS146pQ71AFVDCzeIN3IjoSophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Book a Behind the Practice Podcast Conversation: https://calendly.com/sophiecampise/podcast-interview-ren-behind-the-practice👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍