049 Why I Said No to a 5 Figure Brand Deal

This episode has been updated and re-released in [Episode 73]. Listen to the new version here → https://www.buzzsprout.com/2320439/episodes/17872471WelcomeIn this episode of Beyond the Clinic, I’m sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It’s a situation that tested my values and left me with some powerful lessons that I want to share with you.Episode SummaryHave you ever been offered an amazing opportunity but felt uneasy about what it required of you? That’s exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.In this episode, I’ll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.What You’ll LearnThe specific regulations we need to follow as healthcare professionals when working with brands.How to handle pushback from brands or agencies that don’t fully understand our responsibilities.Practical steps to protect yourself and your professional integrity in brand collaborations.Why it’s so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.Resources & LinksDoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims:https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-registerThe advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.htmlEmail me: [email protected] (Subject: Podcast)Your Next StepsTake a moment today to think about your own non-negotiables when working with brands. Write them down and make sure you’re clear on the regulations that protect both you and the public. If you’re not sure where to start, review the resources I’ve shared in this episode.I’d love to hear from you—what do you want more of in the podcast? Behind-the-scenes stories? Marketing strategies? Interviews with other healthcare professionals? Drop me an email and let me know.I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery