05 - Brand Attributes & Creative Direction

Sam kicks off this episode with big news about his involvement with the Design Museum. And the design project continues: for the first 4 episodes, the Proportion Design team has been in listen and learn mode, taking in a lot of information. Now the team, including Blake Goodwin, Paul Reiss, and Andrea Cincotta, share their distillation of those learnings into 3 distinct brand attributes, which form a triangle — the book cover design will be positioned in the middle of that triangle. They share initial creative directions at the center of those 3 attributes — visuals meant to stimulate conversation about where they’ll go next. And the search for a title continues — the whole team discusses Sam’s title ideas and gives feedback. For more information, visit insidefrontcover.com, and for more visuals from the design process, visit printmag.com — Inside Front Cover is now a featured podcast on PRINT Magazine’s website.