PODCAST · arts
Inside Front Cover
by Sam Aquillano
A limited-series podcast about designing the cover of a book from start to finish, incorporating your feedback along the way. Hosted by entrepreneur and business designer Sam Aquillano, and featuring Proportion Design.
Episodes
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08 - The Book Cover Reveal
It’s all come to this — in this episode host Sam Aquillano chats with Blake Goodwin, Paul Reiss, and Andrea Cincotta from Proportion Design as they unveil the final cover design for Sam’s forthcoming book, Adventures in Disruption. This is the book cover reveal! After the unveiling, Sam shares…
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07 - Refined Cover Designs
In this episode, host Sam Aquillano dives deep into the first 12 concepts through a conversation with his wife Nicole and through conversations on social media. The community has weighed in, and Sam shares some of the comments. After Sam gives the feedback to Proportion Design, they get back to…
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06 - Cover Design Concepts
The first round of book cover designs is here! In this episode, Sam kicks things off by chatting with his wife Nicole about the two creative directions Proportion presented last time so that he can share his feedback on what’s working and what’s not, and so that they can start designing cover...
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05 - Brand Attributes & Creative Direction
Sam kicks off this episode with big news about his involvement with the Design Museum. And the design project continues: for the first 4 episodes, the Proportion Design team has been in listen and learn mode, taking in a lot of information. Now the team, including Blake Goodwin, Paul Reiss, and...
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04 - Audience & Personas
Sam visits Proportion Design’s office to talk about audience profiles for the book, with Blake Goodwin and Paul Reiss. The Proportion team prepared an overall audience profile and three personas to discuss and agree on before moving forward in the design process. They also shared brand…
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03 - Market Comparables & Competition
Sam visits Proportion Design’s office for the second session — this time focused on understating the competition. Proportion Co-Founders Blake Goodwin and Paul Reiss show, and talk through, a presentation of books they curated that display a broad range of existing cover designs — from books that...
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02 - Discovery
In episode 2, host Sam Aquillano visits Proportion Design’s office for the first real session in the process, Discovery, where Proportion Co-Founders Blake Goodwin and Paul Reiss turn the tables and interview Sam about the vision behind his new book. As Paul says, as designers they’re often…
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01 - Setting the Stage
In this first episode, host Sam Aquillano shares an overview of the show and the design project to create the cover of his new book, with Proportion Design, and with feedback from the community (you!). Sam introduces the concept of 'creative startups,' then welcomes Derek Cascio, Co-Founder of...
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Inside Front Cover Preview
Introducing Inside Front Cover, a limited-series podcast about designing the cover of a book from start to finish, incorporating your feedback along the way. Hosted by entrepreneur and business designer Sam Aquillano, Founder & Executive Director of Design Museum Everywhere. Each week we'll share...
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