05 | How to Use Upsells, Downsells, Cross-sells and Order Bumps in Your Funnel (Part 2)

If you’ve ever heard people throw around words like upsell, downsell, cross-sell, order bump, and you honestly have no idea what they mean or how you’re supposed to use them in your business, this episode is for you. Today I’m going to break all of that down in a way that actually makes sense and shows you exactly how these offers should support one main offer. This is Part 2 of our January series, The 4 Moves That Set Your Business Up for a Strong Year, and it’s all about understanding how to build supporting offers that strengthen your main offer instead of competing with it. In this episode, you’ll learn: What supporting offers are and why they exist How to structure your main offer as the core destination of your business What an order bump is and how it speeds up results inside your main offer How upsells elevate the client experience without overwhelming them Two strategic ways to use downsells, both during and after a launch How cross-sells increase lifetime value by deepening the client journey Why supporting offers are not about creating more, but about serving better How all of this leads to stronger launches and more consistent evergreen income This episode is especially helpful if you already have a solid main offer but feel unsure about what to build around it, or if you want a clearer path for guiding people toward deeper work with you. If you want help mapping this out for your own business, I invite you to book a free strategy call with me. In just 30 minutes, we’ll identify your main offer and map out the supporting offers that make sense for your goals, your audience, and your season of life. 👉 Book your free strategy call here: https://alinehoss.com/call And if booking a call feels like too big of a step right now, that’s okay too. You can send me a message on Instagram at @alinehoss and tell me what your main offer is or where you feel stuck. We can start the conversation there and see what makes the most sense for you. Coming Next in the Series Next week, we’ll move into Part 3: How to Use AI in Business With Discernment, Wisdom, and Integrity, and talk about how to let tools support your work without replacing your voice or values. Make sure you’re subscribed so you don’t miss the rest of the series.