050: 8 Mistakes to Avoid When Naming Your Business, Course, or Program

We are talking about naming your business! I’m walking you through specific mistakes to avoid when naming your business. Whether you have an established business name already or you’re a new business owner trying to figure out what to call yourself, this episode has something for you! If you already have your business name figured out, these same steps apply to naming your course, podcast, membership site, or really ANYTHING in your business that needs a name! And, you can listen to these 8 mistakes to make sure your current name isn’t making any of them. Your brand name is just as important as your branding itself. But, most people don’t seek out a professional brand designer or business strategist on this step in the process. Typically as a designer, someone is coming to me with their name or just buying a template with their name already picked out. But, your NAME is so important. It’s worth naming with intention. I have named my business three times (which sounds ridiculous, I know. I’ll explain more in this episode), and I’ve helped many other entrepreneurs hone in on their perfect brand name — both as clients and through my “Name your Business” workbook. In this episode, I’m going to help YOU name your business or program in the same way and avoid all the common pitfalls along the way. - Get the Name Your Business workbook here: http://elizabethmccravy.com/name - Get the full show notes here: http://elizabethmccravy.com/50 Be sure to enter our 50th episode giveaway over on Instagram this week! You’ll be entered to win a 1:1 coaching session with me! Directions are over on Instagram: https://www.instagram.com/p/B73l9kZhRUe/ If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop