050: Content Marketing in a Nutshell

It is not news that content marketing is one of the hottest buzz words for online business today. Many self proclaimed social media, social business and internet marketing experts want to convince you that content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help you understand what content marketing is and how you can use it in your business to serve the needs of your audience, grow community and achieve your business goals.   Episode Highlights Definition of content marketing  Best practices of developing and leveraging content marketing for business Creating content that helps your audience solve their business problems  Different types of content marketing  Using content mediums such a video marketing, podcasting, blogging, and social networking