051: Designing a Digital Content Management Process with Alicia Butler Pierre

There's no escaping the reality of having a strong online presence.  In this Season 4 finale, Alicia Butler Pierre, business infrastructure expert and host of the Business Infrastructure show, shares the two-pronged approach she uses to design a content management process that is practical, sustainable and rooted in data science.  Listen as she candidly shares the series of events that led her to change her once negative views about online content creation and distribution.  You too can create your own "web" of content that sticks and converts through the right selection of people, processes and tools.