051. La ventaja competitiva injusta en B2B

from Soy B2B · host Leticia del Corral

No basta con crear un posicionamiento claro y diferenciado.... Hay que defenderlo. Y para poder defender tu posicionamiento, tienes que construirlo sobre una ventaja competitiva injusta. Una ventaja competitiva, difícil o mejor imposible de copiar. Eso es lo que te va a permitir mantener tu posicionamiento a lo largo del tiempo. Y ¿Cómo creamos esta ventaja competitiva injusta? Yo uso las 7 fuerzas de Helmer . Si quieres saber en qué consisten, escucha el pódcast. Y si quieres hacer a tu competencia irrelevante suscríbete a mi newsletter https://leticiadelcorral.com/gratis/

Episode metadata supplied by the publisher feed · Published Oct 2, 2024

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051. La ventaja competitiva injusta en B2B

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