052: A Sales Mistake That Cost Me Bookings

This episode is about a mistake I made after everything went right. I delivered a keynote to a room full of powerful, accomplished women. The energy was high. The conversation landed. I booked shoots on the spot. And then I quietly lost momentum in the days that followed. Not because I lacked confidence.Not because I didn’t know how to sell.But because of how I followed up. In this episode, I unpack the sales mistake that cost me bookings and why it’s one so many photographers make without realizing it. We talk about what happens when follow-ups become heavy, why being “helpful” can actually shut down decision-making, and how easily opportunity slips away after a strong in-person moment. I also walk through two real scenarios from photographers inside the mastermind. One about hosting in-studio events and turning community building into real bookings. Another about running collaborative giveaways and why attention without structure rarely converts. This episode is for photographers who are doing the hard parts right but still feel like momentum disappears afterward. If you’ve ever walked away from a great event, conversation, or collaboration and wondered why it didn’t turn into more bookings, this episode will shift how you think about sales and follow-up. Timestamps:00:00 Welcome to the Posers Podcast00:35 The Importance of Quick, Digestible Episodes01:44 A Successful Presentation to Ideal Clients08:01 The Follow-Up Email Mistake14:00 Event Planning for Photographers22:51 Instagram Giveaway Strategies28:35 Final Thoughts and Wrap-Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round. https://www.jannephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral