054 - Markus Gerszi from Gymwright

In this week’s episode, I’m excited to interview Markus Gerszi, the owner of Gymwright. Markus coaches gym owners on how to run a better business, and he has been one of the most influential people in the growth of CrossFit Palm Beach over the last 3 years. In fact, when we started working with Markus and Gymwright starting in the back half of 2017, it led to the fastest growing 6-month period that we have ever experienced at CFPB. Markus has a unique perspective on the industry as a former affiliate owner, and now as a business coach, as well as someone who is leading a team of business coaches. We break down the current state of the gym industry, including which trends you should jump on, and which trends you need to ignore. We also talk a lot about marketing, how he defines being a coach, and what success really looks like in our industry.