PODCAST · business
Care-Coach-Lead
by Andrew Frezza
Strategies and tools for running a better and more profitable affiliate gym. We share our mistakes and lessons learned building FitTown Jupiter (formerly CrossFit Palm Beach) in Jupiter, FL into a seven figure gym. Whether you want to create a gym with seven figures of annual revenue or just your dream gym that you love showing up to each day, we can help.
Episodes
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225 - The Value of Part-Time Coaches
For years, we've witnessed that one of the defining factors for treating your gym like a real business instead of a hobby, was making the transition from part-time to full-time coaches on your team. But the right part-timers can be a massive asset to any gym business, when the aspirations…
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224 - The 3 Types of Training All Clients Need
If you want to improve your 1 rep max in a lift, most experienced lifters understand that you shouldn’t max out every day. Yet when it comes to developing well-rounded fitness, most people attack all of their workouts with the intensity of a 1 rep max every single day. This leads to them hitting...
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223 - Ignoring Vanity Business Metrics and Going All-In on Group with Chris Thorndike of Factory Forged
What if you could streamline your gym business to only the most important parts? What if you could intentionally downsize your gym in a way that allowed you to pay yourself more than you ever have, while restoring the work/life balance that excited you about owning a gym in the first place? If...
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222 - How to Coach the Average Joe and the Olympian by Understanding Universal Movement Patterns
On the care-coach-lead youtube channel, we've posted several videos over the last few months discussing universal movement patterns and how they can make you a better technical coach. One example is how we look for a vertical forearm in most pushing and pulling exercises like push ups, dips,...
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221 - We're Hiring Coaches at FitTown Jupiter!
We're looking for our next rockstar coach at FitTown Jupiter! Do you believe that coaching is your calling? Do you love learning every day and being part of a strong team? Do you love coaching both group classes and personal training? Do you want to make a great living helping others and...
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220 - Better scaling: How to Customize Workouts Instead of Scaling Them.
All scaling is not equal. When a client is in the middle of a workout, rarely are they happy about regressing an exercise to make it safer or to better achieve the stimulus for that day. It's usually not fun to take weight off the bar, switch from a barbell to dumbbells, or come off the pull up…
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219 - How to Upgrade Existing Members Who Need More Than Just Workouts
What if the people who needed your help most were already part of your gym? What if the people who were most willing to invest in themselves were already the ones who know, like, and trust you? What if you had an extra $100k in potential annual revenue for your gym that didn't require you to…
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218 - Is CrossFit Finally Understanding the Needs of the Affiliate?
Since the sale of CrossFit Inc. almost 2 years ago, there's been a noticeable increase in the tools, resources, and desire to help CrossFit affiliates succeed from a business perspective. This includes things like: Launching an affiliate network of brands and businesses to leverage the purchasing...
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217 - The One Thing That Will Keep You from Getting Hired at Our Gym
We have a pretty thorough hiring process at our gym. Every candidate goes through multiple phone calls or in-person interviews, fills out questionnaires, spends time shadowing classes, meeting with our team, and immersing themselves in our community. We have had a few coaches throughout the years...
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216 - The Top Business Pitfalls to Avoid
Last month, my brother Tony and I got invited to attend the FitPro Growth Summit in Nashville, run by Tim Lyons. Tim opened the weekend with a powerful talk about the 19 Pitfalls that Fitness Businesses Need to Avoid if they want to be successful. Some of them that resonated most with us were:...
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215 - How That Next Certification May Be Making You a Worse Coach
When I first started coaching, I was attending 2-3 certifications per year to develop my skills and help my clients on a deeper level. Some of those certifications would conclusively make me a better coach, and other certifications sometimes created more client issues, not less. The problem with...
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214 - Are You "Easy to Talk to" or a Magnet for Gossip and Complaining?
As coaches, we want our clients to feel comfortable enough with us to open up about their goals, their struggles, and what's missing from their lives. But in my experience, coaches can accomplish this in a positive way through a foundational relationship of trust, or they can accomplish this...
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213 - The Downside of Chasing Your Perfect Day
One of our favorite exercises that we have all of our employees take on is building out their perfect day. It can teach someone a lot about themselves and where they thrive, and it allows us as a business to put them in roles that come effortlessly to them, creating a win-win scenario. But over...
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212 - Why Trading Time for Money Can Be a Great Thing
Have you ever fallen prey to the idea of chasing passive income? You're rushing so hard to get to a point where you don't have to "trade time for money", that you don't even make enough money to support yourself or your family today. Most coaches falsely believe that the only way to ever make a...
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211 - The Downside of Online Coaching with Drew Girton of Pendulum Fitness
What if you could generate $250k in revenue as an online coach, only to find out that this path wasn't for you? In 2020/2021, Drew Girton decided to hire out all of his responsibilities for his brick-and-mortar gym Pendulum Fitness in California, so he could move to Austin, Texas with his family…
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210 - Enhance Your Class Experience Through the Clock and Music
Most coaches that pride themselves on being a great coach, would prefer not to believe that the clock or music can have a drastic impact on our ability to be effective coaches. Most of us see it as a necessary evil, not something that can make or break the results we are providing for our…
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209 - How to Make a Lucrative Career as a Personal Trainer with Dr Ray Gorman and Drew Girton
I was recently invited to be a part of a really interesting conversation about how personal trainers can level up, and make a lucrative career within a gym. It's pretty common to see a physical therapist or masseuse renting space out at a CrossFit box or microgym, but it seems to be more rare…
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208 - How Our Programming Has Evolved From CrossFit
In a recent interview with Stuart Brauer of WTF Gym Talk, we discussed how our programming has evolved over the last decade, and if we made any significant changes since rebranding from CrossFit. The answer to that is yes, there have been lots of small changes that have been made, but we didn't…
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207 - Managing Better: Policies Vs Agreements
When you make the transition from a coach or staff member into a leadership position like head coach or owner, it can be difficult to now become the authority when you are not used to being the one in charge. Many new gym owners and managers struggle setting and upholding policies in this new…
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206 - Launching a Successful Gym from Day 1 with Brad Hoover of Gowanus Fitness
A long time listener of the podcast reached out for some quick advice before he opens his first gym later this summer, Gowanus Fitness in Brooklyn, NY. Instead of answering his questions 1-on-1, I thought it would be fun and valuable to bring him on the podcast and give him some feedback and...
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205 - Designing Warm Ups: Coach-Led Vs On-Your-Own
When you are coaching a warm up in the group class setting, do you prefer to lead the class exercise-by-exercise, or do you prefer to explain the entire warm up and then have athletes go through it on their own? It's common for coaches to have a preferred style, or believe that one format is…
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204 - 3 Quick Tips for Becoming a Great Public Speaker
If you struggle with your confidence or your effectiveness in public speaking, then the solution might be simpler than you think. So often we get caught up in how we appear to others or whether we are doing a good job or not, that we lose sight of our role as coaches or presenters in that moment....
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203 - The 5 Questions Every Coach Must Answer Daily
Whenever we are coaching a group class or 1-on-1 training session, our clients are placing an expectation on us to deliver value to them above and beyond what they are paying for that day. That value typically comes in the form of answering 5 key questions each day in a way that resonates with…
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202 - The 3 Must Haves for Head Coaches
Every gym needs someone who's setting the standard and making everyone better. We'll call this person the head coach, whether you have this as a defined role at your gym or not. In the simplest sense, there are 3 objectives that all head coaches should be looking to achieve with their staff. A…
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201 - How to Master Your First Interaction of the Day
Ideally your first interaction of the day with your members is a positive one. This doesn’t only mean it’s not a negative one, but that also means avoiding it being a neutral interaction as well. In a perfect world, before class even begins we’ve greeted each person individually and used their...
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200 - How to Run a Great Kid's Program at Your Gym
We didn't always have a great Kid's Program at FitTown Jupiter. When we rebranded our gym, we felt passionate about starting a great kid's program. Without that, we felt like it would be hard to leave a lasting impact on future generations. Melissa really forged the first successful FitKids...
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199 - Mastering the Fundamentals of a Gym Business with Justin Hanover of Fitness Revolution
Many great coaches turned gym owners struggle to translate their coaching skills into business success. As coaches, we are clear on the objectives we are trying to achieve with our clients, and we have a good understanding of what it takes to get there. As gym owners, we often feel like we are...
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198 - Why You Can't Treat Your Gym Like a Tech Start Up
Most tech start ups take years or decades to see their first profit, investing heavily in growth, at the expense of short-term profitability. Even a great company like Amazon, which was founded in 1994, didn't have its first profitable quarter until 2001. It didn't become the money-printing…
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197 - Coaching at the Highest Levels with LA Dodgers Coach Clayton McCullough
It's easy for us as coaches to get stuck in our own functional fitness niche, and forget that the profession of coaching extends to sports, business, and so many areas outside of fitness. In many ways, coaching is coaching. Whether you are coaching professional athletes making tens of millions…
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196 - Why All Coaches Need to Have a Movement Assessment in Their Toolbox
If you've been following along on the new Care-Coach-Lead Youtube channel, you've seen how we incorporate range of motion assessments to create better modifications for clients in the class setting, and help them attack the root cause of their pain or performance issues. Having these assessments...
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195 - The Everything Coach with Caffeine and Kilos CEO Danny Lehr
The principles of great coaching are universal, whether you are coaching a sports team, coaching employees at your business, or parenting your kids. Being a great coach requires you to be great at connecting with people, hold them to a high standard, and to be empathetic to the challenges they…
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194 - How to Generate $200+/hour for Personal Training with the PT Legends
If you've had any success as a personal trainer, you've probably experienced those moments where your schedule is full, and you can't take on any more clients at those prime times. You end up having to turn down great training opportunities, or forcing clients into inconvenient times, which…
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193 - Getting Clients out of Pain and Injury with Dr Ray Gorman
Coaches are more powerful than they think. Not only can we help people lose weight, gain muscle, and get in the best shape of their lives, but we can help people get out of pain and overcome injuries that aren't currently being solved by their doctors or physical therapists. Through smart...
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192 - How to Open a 2nd Location that Looks Nothing Like Your First with Jonathan Dejean of Krewe Fitness and ErgoFit
After years of building a successful CrossFit gym in New Orleans, Jonathan DeJean realized that what his city needed was not another CrossFit gym. If Krewe Fitness was going to fulfill their mission and help more people, then it would likely happen with a model that was more accessible to the...
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191 - The 7-Minute Phone Call That Will Transform Your Gym Business with PT Legends
Years ago, it was common to have anybody who was interested in your gym try a free class, and then hope they liked it enough to sign up. As the micro gym industry has matured over the years, many gyms have moved to doing a no-sweat intro or consultation in order to learn more about what their...
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190 - Why “Not Enjoying 1-on-1 Training” May Be a Sign You’re Failing as a Coach
When I first started coaching CrossFit over a decade ago, I didn’t really enjoy running personal training sessions. CrossFit in a group setting seemed like a magic pill that could solve everyone’s issues, so personal training just seemed unnecessary, overly expensive for the client, and a little...
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189 - From Failed Coffee Shop Owner to Multiple Seven-Figure Locations with Craig Avera of Cali Coffee
Imagine opening a gym in your twenties only to see it go out of business a couple years later. Now imagine re-opening a gym under the same name in your thirties, and it reaching such a massive amount of success that you quickly scale to multiple locations and have franchisees knocking down your...
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188 - High Ticket Impact with PT Legends Dave and Scott
A few months back, we starting working with a company called PT Legends to help us create high-ticket, high-impact transformation programs at FitTown Jupiter. We've known for years that many of our clients needed more than just group classes, personal training, or nutrition coaching, but we...
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187 - From Coach to Leader with Brandon Simpson of Swamp Rabbit CrossFit
A few years back, I got an email from a listener of the podcast, recommending that I check out a book called the 15 Commitments of Conscious Leadership. That email came from Brandon Simpson, the general manager of Swamp Rabbit CrossFit in Greenville, SC, and was the start of a relationship that…
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186 - Finding Your Greater Purpose with Matt Chenard
A few years ago, we almost hired a coach out of Canada to re-locate and work at FitTown Jupiter. The coach talked really highly of his home gym, Greater Purpose Health and Fitness, and was excited by how much our core values lined up with where he was currently working. The owner of that gym is...
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185 - Why Your Inability to Sell is a Sign You're Failing as a Coach
It's almost assumed in the fitness world that you are either a great coach or a great salesman. It's common for coaches to say that they "just want to coach", so they leave the selling and asking for money to the gym owner or someone else in the business. But our experience has taught us that you...
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184 - How to Fill Your Gym with Facebook Ads with Jono Petrohilos
Facebook ads can be a powerful tool for microgym owners to fill our gyms, but they can also be confusing, time-consuming, and feel like a distraction from the most important parts of our business. Not to mention if you don’t see the results you hoped for, you feel like you just flushed a wad of...
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183- Coaching the Other 23 Hours, Plant Medicine, and the Future of the Coach with Brian Costello of O23
You can be running the best group classes or personal training sessions in the world, and still be failing to give your clients what they really need to transform their lives. Even if your clients workout for 60 minutes every single day, that still leaves 23 hours per day that can make-or-break...
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182 - I'm Back. Update, Rebrand, and Future Vision.
When I started Seven Figure Box back in July 2018, I wanted the brand to motivate gym owners to think bigger about what their gyms could be, and the value they could provide to their teams and clients. After nearly 200 episodes, I’ve realized that Seven Figure Box doesn’t really say who we truly...
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181 - How to Raise Prices Through Quality Coaching and Cutting Excess Programs with Chris Thorndike
My good friend Chris Thorndike of LIV Athletic and Factory Forged is back on the show to talk about how to eliminate excess in your business, in order to increase profit, improve your client and coaching experience, and fall back in love with owning your gym again. Chris is a master of helping…
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180 - How to Retire From Your MicroGym with Stu Brauer of WTF Gym Talk
A few years ago, Stu Brauer leveraged his success as a CrossFit gym owner, into purchasing his own commercial real estate building in Charlotte, NC to house his rebranded gym, URBN MVMNT. Recently, he just accepted a lucrative lease offer for that same building, that officially has made him no...
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179 - Overrated or Underrated?
In this episode of the SFB Show, we're playing Overrated vs. Underrated. We stole this idea for this episode from Gary Vaynerchuk. We'll be talking about all things related to coaching, the gym setting, and athletes, and whether we think things are overrated or underrated.
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178 - The Dichotomy of Great Coaches (Part 2)
Great coaches and great leaders are those that can find the balance between seemingly opposing ideas or attributes. Great coaches know how to strike a balance between being caring and being commanding. They are great at building 1-on-1 relationships, but also great at managing large groups. They...
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177 - How the Rockstar Coaching Course Can Transform Your Gym and Coaching Team
On Wednesday, July 7th, we will be launching the Rockstar Coaching Intensive. If you want to learn how to retain more members, improve your class and client experience, build a world-class coaching team, and finally get some freedom from your business, then this course is designed for you. It's…
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176 - What It's Like to be Part of a Great Coaching Team
Building and maintaining a great coaching team is one of the toughest parts about being a gym owner. But it can also be one of the most exciting and rewarding parts of what we do. And while no team is perfect, being a part of a great team that is committed to growing and getting better every day…
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ABOUT THIS SHOW
Strategies and tools for running a better and more profitable affiliate gym. We share our mistakes and lessons learned building FitTown Jupiter (formerly CrossFit Palm Beach) in Jupiter, FL into a seven figure gym. Whether you want to create a gym with seven figures of annual revenue or just your dream gym that you love showing up to each day, we can help.
HOSTED BY
Andrew Frezza
CATEGORIES
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Frequently Asked Questions
How many episodes does Care-Coach-Lead have?
Care-Coach-Lead currently has 226 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Care-Coach-Lead about?
Strategies and tools for running a better and more profitable affiliate gym. We share our mistakes and lessons learned building FitTown Jupiter (formerly CrossFit Palm Beach) in Jupiter, FL into a seven figure gym. Whether you want to create a gym with seven figures of annual revenue or just your...
How often does Care-Coach-Lead release new episodes?
Care-Coach-Lead publishes regularly with 226 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Care-Coach-Lead?
You can listen to Care-Coach-Lead on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Care-Coach-Lead?
Care-Coach-Lead is created and hosted by Andrew Frezza.
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