056: Understanding The Health Of Your Business Using KPIs with Keith Perhac

Are you using the right metrics to track and plan for growth?  With so much data at your fingertips these days, it can be difficult to know what you should be tracking, what to do with the numbers you find, and how to leverage that data for growth. Understanding KPIs (Key Performance Indicators) and how to utilize them is a powerful tool for any business strategy, and in this episode we're breaking it down for you. Keith Perhac is the founder of SegMetrics, software that helps you get 100% clarity on where your leads come from, how they act, and how much your marketing is REALLY worth.  Keith is also the author of "The 90-Minute Guide to Building Marketing Funnels That Convert," a top-down guide that walks you through every step of setting up and optimizing your automated marketing funnels.   In this episode, Keith dives into how to choose the right KPIs for your business, and how to utilize those metrics to set and achieve new goals. Tune in to learn: How to start tracking KPIs for your business Ways to identify and align the right KPIs with your unique business needs and goals How to set expectations with your team to track their KPIs Connect with Keith at segmetrics.io/hi/say-it-online for 30% off, and on Twitter @harisenbon79.  For the budgeting tool Keith and I go crazy over, check out YNAB.