056 - Unprepared: Why Should You Upsell and Cross-Sell Your Products and Services with Kelly Vaughn

In this video, we talk about the importance of upselling, cross-selling, and why you should increase your average order value. Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing. Kelly’s LinkedIn: https://www.linkedin.com/in/kellyvaughn  Kelly’s Twitter: https://twitter.com/kvlly?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor  Website: https://thetaproom.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our videos, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/